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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 31/01/2022
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
Um animal de estimação refere-se a um animal mantido ou destinado a ser mantido pelo homem para seu prazer . [ Código Rural ]
Os animais de estimação estão divididos em 9 famílias : gatos, cães, peixes, aves de criação, animais de quintal, pequenos mamíferos, aquários, animais de terrário . Este estudo não inclui animais de pecuária ou de fazenda ou qualquer animal destinado a uso profissional.
O mercado é amplamente dominado pelos segmentos de cães e gatos, que representam mais de 80% do mercado, mas a categoria de "novos animais de estimação" está crescendo. Este termo refere-se a animais de estimação que não sejam cães e gatos e, portanto, inclui múltiplas espécies de animais. Enquanto alguns são relativamente comuns, tais como roedores, aves ou peixes, outros animais são menos comuns, nomeadamente animais que inicialmente não eram domésticos. [ Ministério da Agricultura e Alimentação ]
O mercado pet é ainda dividido em 4 itens de consumo:
- vivo
- acessórios e equipamentos
- higiene e saúde
- alimentação de animais
O sector da alimentação animal, que tem a maior quota de mercado, é objecto de um estudo específico disponível sob o nome "The Pet Food Market".
O mercado francês de animais de estimação está em expansão, como evidenciado por sua taxa de crescimento em 2019, que foi de 4,3% . Enquanto a quota de mercado do gato domina em termos de quota de mercado e está aumentando rapidamente, a quota de mercado do cão diminuiu ligeiramente, mas agora tende a estabilizar.
Além disso, várias tendências caracterizam o mercado francês de animais de estimação em 2020. Em primeiro lugar, o aumento do número de animais de estimação e a crescente ligação dos franceses aos seus animais estão a contribuir para a dinâmica positiva da procura. Do lado da oferta, há um upmarket e uma premiumização dos produtos e serviços, bem como uma aceleração do desenvolvimento de lojas de animais e da Internet como canais de distribuição neste mercado.
List of charts
- Breakdown of the Pet Tech market by type of connected object
- Number of animals declared "lost" in the Fichier National I-CAD
- Market share in dog and cat food by value
- Pet market share by animal
- Breakdown of the pet market by segment
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Latest news
Maxi Zoo to grow by 26% in 2023 - 08/03/2024
- Maxi Zoo sales in 2023: 538 million euros inc. tax (+26% )
- - Average growth in the pet market in 2023: 13% according to Prom'Animal
- - Number of Maxi Zoo stores in France by the end of 2023: 336
- - Maxi Zoo target for end 2026: 600 stores in France
- - Number of new Maxi Zoo stores planned for 2024: 50
- - Fressnapf Group sales in 2023: 4 billion euros
- - Number of countries in which Fressnapf operates: 14.
Health: Ceva strengthens its position in the pet market - 09/02/2024
- Ceva Santé Animale is the world's no. 5 in veterinary medicine.
- Ceva Santé Animale has acquired the American company Scout Bio.
- Ceva's sales in 2022 were 1.5 billion euros.
- The companion animal market represents over 40% of the US animal health market, and a quarter of its European equivalent.
- Ceva Santé Animale has a presence in France, employing 1,600 people.
Closure of five Bricorama stores - 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Cédric Malié appointed President of Royal Canin France - 14/11/2023
- Number of Royal Canin employees in France: 398.
- Founding date of Royal Canin: 1968.
- Total number of Royal Canin employees: 8,500, including 500 veterinarians and nutritionists.
- Royal Canin operates in over 120 markets.
- Royal Canin has 16 factories and two pet centers worldwide, an innovation center and seven Mars network laboratories.
Acheel: The crisis and neo-insurance - 27/10/2023
- Start-ups in the online insurance sector, known as insurtechs, have seen venture capital funds become more cautious and financing more scarce over the past eighteen months.
- After its launch, insurtech Acheel passed the 100,000 contract mark.
- Acheel has been profitable since the end of 2022, and claims 350,000 contracts representing 135 million euros in premiums.
- In-vehicle insurance will account for over $700 billion in premiums by 2030, or 25% of the total global market.
- Luko is an online insurance start-up
- According to "L'Argus de l'assurance", the British Admiral Group, which owns L'olivier Assurance in France, has decided not to acquire the start-up
- Luko has raised over 100 million euros.
- Lovys reduced its workforce by 40% between January and July 2022.
Do-it-yourself: Les Mousquetaires group formalizes acquisition of Tridôme - 08/10/2023
- Ten DIY stores and three garden centres
- 600 employees
- 150 million euros sales incl. VAT
- Sales in 2022 for ITM Equipement de la maison: 3.318 billion euros
- Number of ITM Equipement de la Maison stores in France (at December 31, 2022): 474 Bricomarché, 119 Bricorama, 49 Brico Cash
- Over 15% total market share for ITM Equipement de la maison.
- Market share data in 2021: Adeo 44.6%, Kingfisher 26.1%, ITM 14.1%, Mr.Bricolage 8.5%
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