MARKET OVERVIEW
1.1 Definition and scope of study
Veterinarians are responsible for advising professionals and individuals on the health of their animals. They usually work in veterinary clinics or veterinary centres. They perform a variety of tasks, ranging from diagnostics to heavier operations, on pets, livestock or equines. However, it is the pets that represent the majority of the animals treated.
The veterinary services market is now worth several billion euros in France, and its growth is driven by the desire of French people to take better care of their pets.
The increasing demand for veterinary care has driven the growth and expansion of veterinary software and applications, allowing improved and centralised management of practitioners' activities (as part of comprehensive management software) or providing specialised support for certain aspects of the profession (as part of more specific applications).
Software and applications for veterinarians are also gradually becoming essential to support the digitalisation of customer relations and customer loyalty.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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