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MARKET OVERVIEW

1.1 Definition and scope of study

Veterinarians are responsible for advising professionals and individuals on the health of their animals. They usually work in veterinary clinics or veterinary centres. They perform a variety of tasks, ranging from diagnostics to heavier operations, on pets, livestock or equines. However, it is the pets that represent the majority of the animals treated.

 

The veterinary services market is now worth several billion euros in France, and its growth is driven by the desire of French people to take better care of their pets.

 

The increasing demand for veterinary care has driven the growth and expansion of veterinary software and applications, allowing improved and centralised management of practitioners' activities (as part of comprehensive management software) or providing specialised support for certain aspects of the profession (as part of more specific applications).

 

Software and applications for veterinarians are also gradually becoming essential to support the digitalisation of customer relations and customer loyalty.

1.2 Veterinary activity in Europe and France

According to the latest studies published by the European Federation of Veterinarians, in **** there will be more than ***,*** veterinarians in Europe, for a population of *** million companion animals (***). [***]
The increase in the number of veterinarians in France is driving the market for software and applications
At the beginning of ****, there are ...

1.3 The national market for veterinary software and applications driven by the growth of French software publishers

In ****, the software publishing market in France, which includes the market for applications and software for veterinarians, amounted to €*.* billion, up *.*% compared to ****, and almost ***% since ****. [***]

Source: ****

DEMAND ANALYSIS

2.1 Growth in the animal population is driving the work of veterinarians

In ****, there were approximately ** million pets in France, of which **% were cats and **% dogs. Birds represented *% of the animal population, while among the rarer animals reptiles accounted for *% of the total, and small mammals (***) *%. [***]

Source: ****
According to the forecast data put forward by Euromonitor The number of pets in France is ...

2.2 The profile of veterinarians

By gender
Of these **,*** veterinarians, **.*% will be women in ****. Parity in the profession was achieved in ****, and the number of women veterinarians has been steadily increasing for many years. Thus, the proportion of female veterinarians increased by **% between **** and ****, from **.*% to **.*%. [***]
By specialization
A very large majority of veterinarians specialise in ...

2.3 Advances in cloud computing and the digitisation of the veterinary business are driving the veterinary software market

Generally speaking, the underlying trend is towards increased IT expenditure by all types of businesses, including veterinary clinics, which inevitably favours the expansion of the software sector, and therefore software for veterinarians in particular.
Between **** and ****, the French IT software and services market grew by *%, strongly driven by the growth of ...

MARKET STRUCTURE

3.1 Structure of veterinary activity in France

Various determinants of the structure of veterinary activity in France can be considered:
Geographical distribution Breakdown by type of exercise
Geographical distribution
The number of veterinarians is very unevenly distributed in different regions of France. For example, the Auvergne Rhône Alpes region will have *,*** veterinarians registered with the Ordre des ...

3.2 Structure of the software publishing business in France

We consider here the data provided by INSEE under the code NAF **.**C "Edition de logiciels applicatifs", integrating the edition of software for professional or domestic use such as office automation applications, project management... This perimeter is thus wider than that of software and applications for veterinarians. [***]
We can thus see ...

3.3 The main players in software and applications for veterinarians

According to an Imago Research barometer, the top two players in **** on the market for veterinary software and applications are Vetocom and Dr.veto, followed by Bourgelat and Assistovet. This makes Vetocom the market leader in France. [***]
Today, Vetocom works with *,*** partner firms and has a total of ** employees. Vetocom is ...

ANALYSIS OF THE OFFER

4.1 The different functionalities

L’offre existante sur le marché des applications pour vétérinaires est très large et diversifiée : différentes fonctionnalités, différents formats, différentes modalités d’hébergement des logiciels, différents niveaux d’intégration… Ainsi, pour obtenir une meilleure vue d’ensemble du type ...

4.2 The wide range of prices reflects the diversity of the offer

Pricing of integrated global solutions
The example of Dr.veto
Annual subscription: €** excl. VAT per month for * to * practitioners, then €** excl. VAT per month for * to * practitioners Installation : ***€ HT Data recovery: from *** € HT to *** € HT depending on the software and applications previously used
Source: ****
Pricing of complementary options and more specialized ...

4.3 Supply Trends

Towards the integration of offers within an ecosystem of synchronized digital solutions
The trend is to create the widest possible digital solution ecosystems, allowing the veterinarian to be captured and kept within the same group for as long as possible. This is particularly visible with the Ubivet ecosystem (***): for example, it ...

REGULATION

5.1 Main regulatory issues for the veterinary profession

The veterinary profession is strictly regulated by several codes, the main ones being :
The Rural Code The Civil Code The Public Health Code
These obligations set out both the contract implicit by a veterinarian with his patient and the substances whose use is regulated for veterinarians. [***]
The latest major regulatory development ...

5.2 Accounting standards

As seen above, the most integrated veterinary software and applications offer accounting and invoicing management, and as such, they have to comply with different accounting standards.
The obligation of accounting software
In order to combat VAT fraud, the use of certified accounting software was to become compulsory from * January **** er january ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

The focus here is on the most complete and integrated management software, as these are the ones developed by the largest companies (***). Smaller applications are often developed by players of more limited scope and therefore of less weight in the sector.

  • Dr. Veto /MyVeto
  • GmVet fifilale Centravet
  • Vetocom (Digivet)
  • MyVet Apps (Coveto)

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti