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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 19/12/2021
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
A louça de mesa refere-se às artes associadas à cozinha e à decoração do espaço dedicado a ela. O mercado de louça de mesa é composto por muitos segmentos, incluindo louça de mesa, talheres, utensílios de cozinha, roupa de mesa, pequenos electrodomésticos portáteis e decoração.
Após anos de declínio dos fabricantes franceses devido à concorrência de produtos asiáticos de baixo custo, alguns produtores localizados em França têm direcionado com sucesso parte de sua produção para a exportação. Hoje, mais da metade da produção francesa é exportada, com constantes inovações de design destinadas à conquista dos mercados interno e externo.num ambiente globalizado, e enquanto muitas pequenas empresas familiares com raízes territoriais históricas permanecem, o mercado de Tableware continua a adaptar-se à evolução da procura dos consumidores.
Embora a crise da covid-19 tenha dado um golpe no mercado em 2020, o mercado conseguiu reduzir suas perdas no final do ano, apoiado pelas vendas on-line, que cresceram mais de 50% ao longo do ano, e pelas vendas nas lojas de compensação.
Embora este estudo abranja todos os produtos de mesa, incluindo o segmento de decoração, este último é objecto de um estudo específico e nem todos os aspectos do segmento serão aqui discutidos.
List of charts
- Breakdown of sales by product family
- Distribution of annual expenditure by type of product
- IPC of Glassware, tableware and household utensils
- Manufacturers' sales structure
- Sales structure of the wholesale trade
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Latest news
Opinel expands its plant in Chambéry - 04/03/2024
- - Sales have quadrupled in fifteen years.
- - Sales forecast: 38 million euros in 2023.
- - Export share of sales: 45%.
- - Planned investments: around ten million euros by 2030.
- - Production capacity: 6.5 million units per year.
- - Number of employees: 150.
Knifemaker Opinel to expand its site in Savoie - 13/12/2023
- Opinel has doubled its land area thanks to the acquisition of almost two hectares of land.
- The company has been wholly owned by the Opinel family since its creation.
- 45% of the company's business is exported.
- Sales have quadrupled in 15 years, and should reach 38 million euros this year.
- Opinel produces over 6.5 million units a year and employs 150 people.
- The company has around 400 products in its range, and is planning to launch a new barbecue activity.
Peugeot Saveurs goes green with paint - 13/12/2023
- Peugeot Saveurs is located in Quingey, in the Doubs region of France.
- The company has been awarded the Entreprise du Patrimoine Vivant (EPV) label.
- The factory employs 160 people. The company produces 4 million wooden parts a year.
- Forecast sales for 2023 are 46 million euros, up from 42.8 million in 2022.
Opinel expands its Chambéry plant | Opinel expands its Chambéry plant - 22/11/2023
- The Opinel brand has acquired a 2-hectare plot of land next to its current factory
- The company's land area will almost double from 2.5 hectares to 4.5 hectares.
- Total investment in the future manufacturing facility is estimated at over 10 million euros
- The company's sales have almost quadrupled in fifteen years, and should reach 38 million euros in 2023, compared with 26 million in 2019.
- 45% of the company's business comes from exports, with sales in 70 countries on five continents.
- A distribution subsidiary was opened in the United States in 2016. The company has 155 employees.
Tableware: Mathon aims to accelerate growth with its marketplace - 14/11/2023
- Mathon has been around for almost 35 years
- The Labruyère group has owned Mathon since 2012
- Mathon has more than 700,000 customers Mathon's catalog currently comprises 6,000 items, with a target of 150,000
- Mathon's current sales are around twenty million euros
Ikea lowers its prices, Maisons du monde struggles - 27/10/2023
- Ikea competitor Maisons du Monde saw its sales fall by 9.4% to 252.3 million euros in the third quarter of its 2023 financial year.
- Maisons du Monde sales fell by 13.6% internationally, while in France they were down by only 5.6%.
- Maisons du Monde's sales for the first 9 months of 2023 were 795.7 million euros, a decline of almost 10%. Maisons du Monde forecasts a 10% drop in sales for 2023
- Ikea, the French furniture market leader, has posted record sales of 3.8 billion euros for its 2022-2023 financial year, an increase of 16% on the previous year.
- In 2021, Ikea has raised its prices by an average of 9% worldwide.
- In France, Ikea opened its 34th major store in Nice.
- In 2021-2022, Ikea achieved sales growth of 13.4% in France
- Growth was driven by bedroom (+34%) and kitchen (+14%) sales.
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