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- Number of pages : 30 pages
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- Last update : 16/07/2020
Summary and extracts
1 Synthèse du marché
1.1 INTRODUÇÃO
O mercado de batata inclui vários tipos de produção, tais como batatas de semente, batatas de conservação e batatas primor e batatas destinadas à indústria alimentar ou à indústria do amido. As principais oportunidades do mercado são, por conseguinte, as exportações, a indústria de produtos frescos, a indústria alimentar transformada e o consumo próprio dos agricultores.
O mercado da batata é um mercado importante na economia francesa, representando vários milhares de milhões de euros por ano. No entanto, o consumo de batatas em França diminuiu quase para metade desde 1960. A França é também o segundo maior jogador europeu na produção de batatas, beneficiando de terras férteis e de saber-fazer histórico.
A competição é muito forte entre o produtores e o cooperativas que processam o produto para o público em geral. Além disso, os grandes grupos industriais que comercializam produtos à base de batata representam uma procura significativa no mercado. Finalmente, a um nível mais marginal, os franceses continuam ligados ao auto-cultivo deste vegetal tradicional.
Os actores estão a tentar procurar o crescimento das exportações baseada na qualidade altamente reconhecida da indústria francesa. Os eventos geopolíticos têm, portanto, um impacto significativo nos volumes vendidos em cada ano. Assim, o embargo russo aos produtos europeus penalizou os exportadores franceses em 2014.
Os atores devem permanecer vigilantes diante de uma perigo para a saúde que existe neste mercado. Assim, os atores se esforçam para ser particularmente sensíveis à qualidade sanitária e fitossanitária das plantas e do território.
List of charts
- Main potato producing countries
- World potato production
- Evolution of the number of hectares cultivated for potato production in the world
- Distribution of potato production in Europe
- Value of potato production at basic prices by the main producing Member States
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Latest news
Bonduelle: the road to recovery will be "long" - 03/10/2023
- Bonduelle sales rose by 9.2% (5% on a comparable basis) to 2.4 billion euros.
- Net profit fell by 59.1% to 14.5 million euros
- Sales of products such as lunch bowls account for almost 20% of Bonduelle's sales.
- Bonduelle forecasts 40% growth in these products by 2024.
- In the United States, which used to account for 34% of Bonduelle's total sales, the share fell to a quarter of sales after a poor performance and the disposal of activities.
- In Russia, Bonduelle has forecast sales of 200 million euros for fiscal 2022-2023.
French fries giants clash on French soil - 31/08/2023
- France is the world's leading potato exporter
- Potato production in France in 2022: nearly 7 million tons
- Quantity of potatoes processed in France: just under 1.5 million tons
- Potato exports (mainly French fries) to Belgium and the Netherlands: 1.6 million tons
- Annual consumption of processed potatoes by the French: 32 kilos
- Annual consumption of fresh potatoes by the French: 19 kilos
- Potato production area in France: 150,000 hectares
- McCain total sales in 2022: 7.5 billion euros
- McCain investment to modernize its three French factories over the last five years: 125 million euros
- McCain market share for sales of frozen French fries in France: one third
- Production capacity of Flemish family group Agristo's new French fries plant: 300,000 tons
- Agristo's investment in the new Escaudoeuvres plant: 350 million euros
- Share of potato production consumed in the foodservice sector: 65%
Tereos: the last sugar factory in the North of France replaced by Agristo, a Belgian French fry giant - 28/08/2023
- Agristo is a food processing company that plans to buy Tereos' Escaudoeuvres site in northern France.
- Agristo plans to invest 350 million euros in the construction of a new potato processing plant, scheduled to start production in the second half of 2027.
- The project is expected to create 350 jobs.
- Founded in 1986, Agristo currently employs 1,200 people in Belgium and the Netherlands.
- The company generates sales of around 900 million euros.
McCain increases packaging capacity at its Béthune plant - 29/06/2023
- Investment of 17 million euros for six new packaging lines at McCain's Béthune plant.
- Total production: 110,000 tonnes of French fries per year.
- The Béthune site processes around 260,000 tonnes of potatoes a year.
- Half of McCain's European production sites are located in France.
- McCain has a network of 800 French farmers to supply its factories.
- One third of McCain's production is sold to supermarkets in France, with the remainder sold to the catering trade.
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