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- Number of pages : 30 pages
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- Last update : 29/11/2021
Summary and extracts
1 Sintesi del mercato
1.1 INTRODUZIONE
Il latte è un liquido biologico commestibile di colore generalmente biancastro, prodotto dalle ghiandole mammarie di mammiferi femmine. Al contrario, il metodo latte vegetale è una bevanda prodotta da piante in sostituzione del latte animale: visivamente, il latte vegetale è simile al latte tradizionale, mentre in termini di gusto e nutrizione, il latte vegetale a volte differisce notevolmente dal latte tradizionale. Nell'Unione europea, le denominazioni commerciali basate sulla parola "latte" sono vietate quando si riferiscono a latte vegetale.
Esistono diversi tipi di latte vegetale che possono essere segmentati come segue:
- Il latti di "frutta a guscio" e/o semi oleosi come il latte di mandorla, il latte di arachidi, il latte di nocciola o il latte di girasole;
- Il latti di legumi colture proteiche come il latte di soia, il latte di piselli o il latte di lupino;
- Il latte di cereali come il latte di avena, il latte di frumento, il latte d'orzo o il latte di segale;
- Il latte pseudocereale come il latte di quinoa e il latte di grano saraceno;
- Il latte proveniente da altre piante come il latte di cocco, il latte di sesamo o il latte di castagne.
Il latte vegetale viene consumato per diversi motivi in Francia: l'impatto del latte sulla salute (intolleranza o allergia al latte, problemi legati al consumo di proteine animali), la scelta di una dieta vegana o vegetariana, l'etica legata all'opposizione allo sfruttamento degli animali, la religione o per motivi ambientali o climatici.
Il mercato tradizionale francese del latte è diviso tra agricoltori, produttori e distributori, questi ultimi, spesso giganti del settore agroalimentare, che hanno il più forte potere contrattuale. Per conquistare quote di mercato, i giganti del latte hanno raccolto la sfida dell'internazionalizzazione, scommettendo sulla forte crescita della domanda in Cina (dove gli scandali sanitari che hanno colpito il settore locale hanno avvantaggiato il latte francese), ma anche sul mercato francese latte vegetale come Danone, che intende proporre di proporre di nuove gamme di yogurt al latte e vegetali .
Per alcuni, evitare i prodotti lattiero-caseari è diventato uno stile di vita tradizionale, con marchi quali Alpro , Sojasun e Bjorg . In futuro i sostituti del latte dovrebbero attirare un numero sempre maggiore di consumatori che si allontanano principalmente dal latte vaccino tradizionale a favore di un latte più sano e a base vegetale.
List of charts
- Distribution of the vegetable milk market by world region
- Expected average annual growth rates for different types of plant milk
- Global vegetable milk market
- Évolution de la taille du marché du lait végétal
- Répartition des ventes de lait végétal, par type
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Danone, Antoine de Saint-Affrique's silent revolution - 26/09/2023
- Investment of 50 million euros in medical nutrition plant in Opole, Poland.
- Danone sales of 27.7 billion euros.
- Sales growth from 2.5% to 3% on average per year (before Covid) to 7% to 8% by mid-2023.
- Groupe Danone employs around 100,000 people.
- Disposal of certain non-strategic activities (Vega, Horizon Organic and Wallaby in North America, Aqua d'Or waters in Denmark, etc.).
Danone: Efforts Rewarded - 26/07/2023
- Danone's net income for the first half of fiscal 2023 jumped 48% to over €1 billion.
- In Spain, Danone reduced the number of brands from 13 to 5.
- Danone's operations in Russia were expropriated by the Kremlin in July 2023
- The group had estimated losses linked to the departure from Russia at 1 billion euros.
- 15% volume-driven growth for Mizone water in China.
- Counter-performance: plant-based products in North America
Danone, collateral victim of Vladimir Putin's new hard line - 17/07/2023
- Two major European groups, Danone and Carlsberg, were engaged in discussions to sell their Russian operations.
- They were surprised by a Russian presidential decree that transferred most of their Russian assets to the state agency, Rosimushestvo
- Danone had planned to sell 12 of its dairy and plant-based products plants in Russia, while retaining a plant dedicated to infant nutrition.
- President Putin issued decrees earlier that tightened national control over Western assets sold in Russia, including eliminating foreign shareholders from buyers.
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