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Summary of our market study
The French smartphone market is estimated at 6.7 billion euros in 2020, for 16 million devices
The global smartphone market is estimated at 1.5 billion devices sold by 2023. Demand in emerging economies is driving global growth in the sector.
Despite an overall decline in growth, due to consumers opting for higher-quality phones with a longer lifespan and the scarcity of low-cost alternatives for basic phone users.
The market is concentrated between major players such as Samsung, Huawei, Apple, Xiaomi and OPPO, Honor.
After technological innovations, the market is turning to applications and services, with the widespread deployment of 5G
brand plays a decisive role in purchasing decisions.
Regulatory measures, particularly in France, remain strict with specific absorption rate standards to protect consumers from electromagnetic emissions.
Specific features of the French smartphone market
Smartphones have become an irreplaceable part of our lives.
The market's evolution is not linear, for example, dropping by 8% in 2019 to 22 million units.
Buyers prefer high-quality smartphones, which they try to keep for longer, thus reducing the replacement rate.
More than half of buyers consider brand to be a decisive factor in their purchasing decision.
The refurbished smartphone market is booming. Nearly half of French consumers would consider buying a refurbished device.
Among young people aged 18 to 24, the smartphone penetration rate is around 98%. Among people over 50, this rate has risen from 22% in 2015 to over 60%.
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Summary and extracts
1 Market summary
1.1 Market definition and scope of the study
Smart phones are mobile devices with advanced software similar to a computer. Smart phones offer a wide range of services which go beyond messaging and calling; for example, a smart phone can run applications, send e-mails, and connect to the web.
The first smartphone was invented by IBM in 1992 and made available in 1994. Fast forward to 2019, and 2.71 billion people in the world are smartphone owners. [Leftronic] Moreover, according to a survey by Crédoc 82% of the French population uses their smartphone every day, up 3% since 2017.
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the smartphone market | France
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