Buy the full study
Summary of our market study
French pen market exceeds €600 million
Worldwide demand for pens has remained stable. Despite the integration of technology and digital tools in education, pens remain indispensable for pupils, students, teachers and businesses. By 2025, the market is expected to grow from $15 billion to $19 billion, representing an average annual growth rate of 3%.
The pen industry is characterized by a fragmented market structure with a few dominant players such as BIC, Staedtler and Pilot, and a particularly strong domestic market in France, where pen sales are expected to continue to grow at a CAGR of 2%.
Demand in the pen sector
The pen market is part of the wider writing instruments sector, with a consumer base made up of students, teachers and businesses, as well as significant domestic use.
Despite the continuing popularity of traditional pens, smart pens are emerging to target the tech-savvy millennial and younger audience. These devices bridge the gap between analog writing and digital convenience, and are beginning to carve out a place for themselves in the market.
Demand for pens is strongly influenced by the school cycle, with notable sales peaks corresponding to back-to-school periods. This segment accounts for around half of annual sales in the pens market, and for the end-of-year period.
Demand for environmentally-friendly writing instruments is growing considerably. A large majority of consumers (around two-thirds) express a strong preference for environmentally-friendly school supplies.
The total market value of the pen sector is between 90 and 110 million euros per year, with ballpoint pens accounting for around 78% of the market.
The country's exports of pens and other writing instruments exceed imports. The main export destinations are Slovakia, the UK, Germany, the USA and Spain, while imports come mainly from Japan and China, followed by Germany, Mexico and Tunisia.
On average, French consumers spend between 90 and 100 euros on non-paper supplies during the back-to-school period, with pens accounting for a significant proportion of this expenditure.
Pen market players
- BIC: one of the world's best-known pen manufacturers
- Pilot: an innovator.
- Staedtler: renowned for design and durability.
- Schneider: German player in the sector
- Schwann Stabilo: masters of color and creativity.
- Montblanc: the quintessence of luxury writing
- Parker
- St Dupont
- Cara d'Ache
- Faber Castell
- Newell Brands: Rotring, Watermann
- Schaeffer (Bic Groupe)
- Pelikan
- Paper Mate
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : 35 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market summary
1.1 Market definition and presentation
The pen market represents the main segment of the writing market and covers sales of by-products such as ballpoint pens, fountain pens, writing markers and rollerballs
The history of the fountain pen dates back to 1865. Since then, and until today, the pen has been a popular commodity used all over the world, with a stable and constant demand. Nevertheless, as we approach the ever-increasing integration of technology, it is plausible to assume that the intrinsic characteristics of the pen will be reinvested. For example, we designate a portion of this study to discuss smartpens, which are connected to an electronic device such as a tablet
The pen market is highly fragmented when measured by the number of pen retailers, with many different brands, sizes, shapes and features. Sales are primarily in super or hypermarkets, or stationery stores. E-commerce represents only a small fraction of the retail market share. Nevertheless, there are giants in this sector, such as Bic, Staedtler and Pilot, which contribute to a highly concentrated market in terms of sales.
Although the pen sector is still relatively slow in terms of innovation, new trends are becoming increasingly important and include, for example, organic products.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The pen market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-25%) France
- 5 études au prix de 74 €HT par étude à choisir parmi nos 1200 titres sur le catalogue
- Conservez -25% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez notre catalogue d’études sectorielles
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
