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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Beauty salons are establishments offering a wide range of aesthetic and cosmetic treatments, such as hair removal, manicure, pedicure, facials, body care...
Hairdressing salons and beauty salons should be considered separately, as they are two different activities, although they tend to mix. Indeed, many beauty salons also offer a hairdressing service, and conversely, more and more hairdressing salons have a space dedicated to beauty care.
The demand for aesthetic treatments is constantly growing, driven by the increasing attention paid to personal care and appearance, which causes a gradual acceleration of the activity of beauty salons.
However, this increase in demand has also given rise to new forms of competition for beauty salons, such as selective perfumery, which now offers many treatments similar to those offered by beauty salons. Beauty salons must therefore reinvent themselves in order to face many transformations of the market in which they operate.
1.2 The global and European market
In ****, the global spas and beauty salons market was valued at $***.** billion. The growth prospects are very promising in this sector, as analyses forecast a CAGR of *.*% over the period ****-****, to reach $***.** billion by ****. This strong growth is driven on the one hand by the recovery of household spending and ...
1.3 The Spanish market offers promising prospects
It is difficult to give a precise size of the beauty salon market in Spain, as the definition of the business is variable in scope. Nevertheless, the beauty salon market was estimated at *.** billion euros in ****, based on **,*** establishments (***).[***]
On the other hand, the outlook is good for the future of ...
2 Analysis of the demand
2.1 The importance of appearance in Spain
As evidenced by an indicator such as the consumption of beauty products, Spaniards globally place a high value on their appearance, which also helps to pull up the beauty salon market.
In fact, Spain is the *th largest European market for beauty products, growing for the fourth consecutive year and posting ...
2.2 Beauty salon performance driven by household spending on wellness and personal care
Following the crisis, household spending on wellness and personal care contracted sharply, including a -*.*% decline in ****. Nevertheless, the gradual economic recovery has also led to a gradual growth in spending on wellness and personal care, with growth rates of +**.*% in **** and +*.*% in ****. Thus, the average expenditure allocated to personal care ...
2.3 Lack of time for self-care
Many Spaniards have such a rhythm of life that they have little or no time to take care of themselves. This is especially true for women with children, who say they have little time to dedicate to themselves: **.*% of women with children say they have little time to take care of ...
2.4 Hair removal habits in Spain
Since hair removal is one of the main services offered by beauty salons, it is interesting to consider more precisely the determinants of the demand for hair removal in Spain.
Hair removal is a widespread practice in Spain, as in ****, **.*% of women reported waxing. The most frequently affected body parts are ...
2.5 Demand trend: masculinization of the clientele
More and more men are visiting beauty salons. This is due to a broader phenomenon: men are increasingly attentive to their appearance, including using more beauty products than before.
Thus, if in **** only *% of Spaniards admitted to using a facial care product, they were **% in **** and more than **% in ****. In ****, **% of ...
3 Market structure
3.1 Types of beauty salons
Beauty salon services can be offered by different types of structures:
Spas and beauty salons: there are approximately **,*** in Spain Dedicated spaces in hair salons: there are approximately **,*** of them Aesthetic medicine centers: there are approximately *,*** of them Spas integrated into hotels: there are about *** of them
Source: ****
Thus, we can ...
3.2 Beauty salon franchises
Franchises account for a significant portion of beauty salons in Spain, although there are also many independent salons. In ****, beauty salon franchises employed nearly **,*** people. Their turnover has been increasing since ****, and in **** reached ***.* million euros. [***]
Turnover of beauty salon franchises Spain, ****-****, in millions of euros Source: ****
In addition, it ...
3.3 The digitalization of the beauty sector
The beauty sector is no exception to the generalized trend of digitalization, and the main materialization of this phenomenon for beauty salons is the arrival of online applications and sites for booking treatments.rialization of this phenomenon for beauty salons is the arrival of online applications and websites for booking treatments. ...
4 Analysis of the offer
4.1 Type of services offered
Beauty salons offer a wide range of aesthetic services, from the most common and simple to more complex and specialized techniques:
Hair removal Manicure and pedicure Massages Hair treatments and hairstyling Anti-aging treatments Face and body care Slimming treatments Etc
The above-mentioned treatments are the most common ones offered by beauty ...
4.2 A wide range of prices, with an upward trend
Given the wide range of products on offer, it is difficult to provide a comprehensive overview of prices on the market.
Nevertheless, the consumer price index data provided by the INE allows us to obtain an overview of the price trend of beauty and aesthetic treatments. It can be seen that ...
4.3 Beauty salon equipment
Treatments requiring the use of technological equipment are becoming more frequent and in demand: it is estimated that in Spain they grew by +**% between **** and ****. The market for lasers and aesthetic devices is expected to grow strongly globally with a CAGR of +**.*% from **** to ****.[***]
Some of the most prevalent technologies in ...
4.4 Supply trends
Blurred boundaries between different commercial and service activities
As previously mentioned, it is difficult to establish a strict perimeter for the activity ofas previously mentioned, it is difficult to establish a strict perimeter of the beauty salon activity because many different types of structures can offer the same type of aesthetic ...
5 Regulation
5.1 Ordinance regulating the sanitary and hygienic conditions in hairdressing salons and beauty salons
The legislative and sanitary framework for the opening of an aesthetic center falls under the decentralized autonomous competencies, and as such, they may vary from one autonomous community to another. The example of the community of Madrid can be taken here, but it is important to refer to the texts in ...
5.2 Steps to take to open a beauty salon
The opening of a beauty salon requires a certain number of administrative steps to be taken.
Declare your commercial activity (***) to the Department of Hacienda and to the Tax Office of Economic Activities Obtain the necessary license to open the institute: activity license and work license (***), proof of payment of municipal ...
6 Positioning of the actors
6.1 Segmentation
- Groupe Rocher (Yves Rocher)
- D-uñas
- Treatwell
List of charts presented in this market study
- Perfumes and cosmetics market
- Distribution of turnover by company size
- Evolution of household spending on "Cuidado personal
- Average expenditure per household on "Cuidado personal "Spain, 2013-2018, in €/year
- Average basket during a visit to a beauty salon
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Latest news
Groupe Rocher's low-carbon strategy recognized by ESSEC business school - 15/02/2024
- Groupe Rocher becomes the first Company to Mission in 2019.
- Groupe Rocher was awarded the Essec Grand Prix for Responsible Commerce in the "Reducing environmental impact" category.
- The group has 16,000 employees.
- The group achieved sales of around 2.4 billion euros.
- The group has embarked on an industrial reorganization plan involving the loss of 300 jobs in Brittany
- . The group's Ploërmel plant, which employs 90 people, has been put up for sale.
Guillaume Darrousez (Yves Rocher): "Make the brand more profitable, desirable and sustainable" - 10/12/2023
- Yves Rocher has achieved sales growth of +9.4% in 2022.
- There are a total of 2,300 Yves Rocher stores worldwide, including : - 660 in France - 400 in Russia - 240 in Turkey
- 90% of Yves Rocher stores are franchised or managed.
- Groupe Rocher achieved sales of €2.4 billion in 2022, down 14% over two years.
- The total number of sales outlets (boutiques and resale outlets) is 5,800, representing two-thirds of the Group's business.
- Digital sales account for 10% of Group sales.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
Yves Rocher forced to rejuvenate - 17/03/2023
- The group also owns Stanhome, Pierre Ricaud and Petit Bateau
- American Arbonne, acquired in 2018, will spearhead Rocher's entry into the American "clean beauty" market.
- Israeli nugget Sabon, renowned for its Dead Sea crystal exfoliant, is set to become the group's premium showcase, particularly in Asia.
- Sales 2.3 billion by 2022
Yves Rocher struggles to come to terms with the consequences of the health crisis - 01/02/2023
- 300 jobs to be cut in Brittany
- 78% of its business is in cosmetics, 12% in textiles (Petit Bateau brand) and 10% in detergents
- Groupe Rocher has a network of 450 boutiques in Russia
- 16,276 employees
- Sales in over 110 countries
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the beauty salon market | Spain
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