The hairdressing market - Italy (2025)

1.2 The global market

Between **** and ****, the value of the global hairdressing market is expected to grow steadily from $***.** billion to $***.** billion, an overall increase of **.* percent. The average annual growth is maintained at around *-*%, with more pronounced changes between **** and ****: +*.*% in ****, +*.*% in ****, and +*.*% in ****. The sharpest increase occurs between **** and ****, with +*.*% bringing the market close to the *** billion mark.

Global hairdressing market value World, ****-****, in millions of dollars (***) Digitaljournal

1.3 The European Market

The graph confirms a gradual growth of the European market for hair care products and styling tools between **** and ****, increasing from $*.** billion to $*.** billion, or +**.*%. The largest increase is between **** and **** (***), while the average annual pace remains stable between +*.*% and +*.*% in the other years.

Value of the European market for hair care products and styling tools Europe, ****-****, in billions of dollars (***) Globe News Wire

1.4 The Italian Market

between **** and ****, the value of the Italian hairdressing market is expected to grow steadily from ***.* to ****.** million euros, an overall increase of **.*%. Annual growth varies between +*.* percent (***), remaining always above * percent, a sign of sustained and continuous expansion of the industry nationwide.

Value of the Italian hairdressing market Italy,****-****,Millions of euros Grand View Research

Between **** and ****, the turnover of hairdressing and beauty treatment services in Italy increased from *.** to *.** billion euros, an overall increase of **.* percent. After a contraction in **** (***). We chose to use two complementary graphs to fully represent the Italian hairdressing market. The first, in millions of euros, focuses exclusively on the economic activity of hairdressers, showing the specific market value of the sector. The second, in billions of euros, also includes other beauty treatments in addition to hairdressing services, thus offering an aggregate view of the entire personal wellness sector. Analyzing both makes it possible to distinguish the relative weight of the hairdressing segment within a broader sector and to assess both sectoral and cross-sectoral trends.

Evolution of turnover in hairdressing and other beauty treatment services Italy, ****-****, in billion euros (***) Istat

The table shows the evolution of turnover in personal care services in Italy between ...

1.5 Import and Export

This chart as well as the one that follows is based on UN Comtrade data for HS code ****, which exclusively includes hair styling products such as coloring shampoos, hairsprays, gels and lotions. Its inclusion allows us to understand not only the value of the domestic market, but also the trade dependence on foreign trade, and to map the main international players involved in the sector's supply chain.

In ****, Italy imported mainly from France products classified under HS code **** (***) account for less than * percent of the total.

Countries from which italy imported the most Italy,****,million UN Comtrade

In ****, Italy exported hairstyling products (***) are also among the top ten markets. Countries to which Italy exported the most Italy,****,Million UN Comtrade

2.1 Demand analysis

Over the period ****-****, monthly household spending on hairdressing services in Italy decreased from €**.** to €**.**, showing in **** a value almost identical to the pre-pandemic value. After a high of €**.** in ****, there was a marked decline in **** (***). The recovery has been significant, with +**% in **** compared to ****.

Monthly household expenditure on hairdressing services Italy, ****-****, in current euros (***) Istat

2.2 Research interest in hairdressing stores

Between April **** and April ****, Google search interest for the term "Hairdressers" in Italy maintained high and stable values, fluctuating between a low of ** and a high of ***. The highest peaks occurred between August and September **** (***) represents a negative change of -** percent, but the average level remains high, with many weeks above **.

Google trends index by search term "bottega di parrucchieri" Italy, ****, Google Trends index Google Trends

2.3 Geographical distribution of demand

The map shows monthly household spending on hairdressing services in Italy in ****, with data aggregated by geographic area. The Northwest records the highest expenditure with **.* euros per month, followed by the Center (***), with a minimal difference of -*.* percent between the Northwest and Northeast. In contrast, the South and the Islands have significantly lower values: **.** euros and **.** euros, respectively, with a -**.* percent gap between the Islands and the Northwest.

2.4 Organic hair products: consumer demand

Customers are increasingly demanding more treatments with organic hair products, which are useful for improving the shine and appearance of their hair. Organic hair products, unlike those in common and conventional use, use substances and active ingredients, directly extracted from plants or from elements already present in nature. Therefore, they do not in any way contain substances that are potentially hazardous to the health of the hair, such as petrolatum, silicones or parabens.

The cosmetic product certified as organic obviously contains a very large amount of ingredients and active ingredients, such as to enhance its real effectiveness on the hair. Thanks mainly to the presence of this fundamental type of natural ingredients, it is therefore possible to achieve decidedly relevant results on both skin and hair. On the other hand, on the other hand, conventional cosmetics are used to create invisible films, which act only on the surface of the skin or hair. Organic hair products, on the other hand, will act all the way down, leaving the tissues free to be able to breathe and thus visibly improving their outward appearance as well. Organic products are, therefore, not as aggressive as chemical products, causing much more rarely irritations and allergies ...

3.1 Market structure and dynamics

in ****, the number of active enterprises in hairdressing and other beauty treatment services in Italy is estimated at ***.** thousand, up +*.*% from **** (***).

it is important to note that the value shown for **** in this graph-as with all others that present an estimate for the current or subsequent year-was obtained through linear forecasting carried out with Microsoft Excel.

Firms active in services of hairdressers and other beauty treatments Italy, ****-****, in thousands Istat

Analysis of the legal form of enterprises in the hairdressing and other beauty treatment services sector reflects a predominance of sole proprietors, freelancers and the self-employed, accounting for**.* percent of the landscape. The significant presence of this category suggests an entrepreneurial structure characterized by independently managed activities. General partnerships make up*.* percent, while limited partnerships account for *.* percent, indicating the presence of businesses with partners with different levels of responsibility. LLCs (***) contribute *.* percent, revealing significant participation of more formally structured firms with limited responsibilities.

Legal form enterprises active in services of hairdressers and other beauty treatments Italy, ****, % Istat In the hairdressing and other beauty treatment services sector, the number of employees in Italy grew from ***,*** in **** to an estimated ***,*** in ****, an overall increase of +*.* percent in four years. The sharpest ...

3.2 Value Chain

The value chain in the hairdressing market includes several key elements that contribute to the creation and distribution of the services offered.

Training: the basis of a value chain in hairdressing begins with professional training; this includes specialized courses to acquire advanced skills in cutting, coloring, and styling hair. Equipment and product suppliers: another key element are the suppliers of salon equipment and products (***). These suppliers play a crucial role in ensuring that salons have access to quality tools and materials. Hair salons: salons are at the center of the value chain, offering a wide range of hair styling and hair care services to their clients. Hair salon franchises and chains: in some cases, salons may be part of franchises or chains, offering a replicable business model and a recognized brand.

A crucial aspect is the promotional marketing of services, a process that takes place through both traditional and digital marketing, which is useful for increasing the number of clients.

3.3 Distribution of salon products

Essential in this market is to equip oneself with cosmetic products that can be used in the provision of the service. The majority of hairdressers rely on representatives (***), while **.* percent believe they favor combined wholesaler/distributor and representative supply. As for **.*% of hairdressers rely on wholesalers or distributors and **.*% rely on branded manufacturers. The E-commerce channel is also recently highly considered, being chosen by *.*% of hairdressers.

Distribution of cosmetic products for hair salons Italy, ****, % Cosmetics Italy

The table shows the distribution of supply channels in the professional haircare services sector between **** and early ****. The prevailing channel remains that of the sales representative (***).

Average in recent years JUL-SEPT ** OCT-DEC ** JAN-FEB ** MARZ-APR ** Predominantly or exclusively by the representative **,*% **,*% **,*% **,*% **,*% Equally from both wholesaler/distributor and representative **,*% **,*% **,*% **,*% **,*% Predominantly or exclusively from wholesaler/distributor **,*% **,*% **,*% **,*% **,*% Manufacturing companies with brands **,*% **,*% **,*% **,*% **,*% E-commerce channel *,*% *,*% *,*% *,*% *,*% Contract manufacturers (***) *,*% *,*% *,*% *,*% *,*%

3.4 Main actors

Uala is one of the best-known networks in the collection of the best hairstyling salons, as well as beauty and aesthetics centers in the Italian territory. Hairstylists, hair stylists, barber shops and beauty salons were awarded according to three categories of excellence: * Gold Diamonds, * Gold Diamonds and * Gold Diamond. All were evaluated by following technical and stylistic aspects, such as the creation of workmanlike cuts, expertise and the way of dealing with the client, the welcome and explanation of treatments, style and also the location in the city. A total of ** centers have been awarded by Uala:

Three Gold Diamonds

Two Golden Diamonds

A Golden Diamond

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4.1 Supply analysis

In Italy, hair salons offer a variety of services for men, women and children, highlighting a strong commitment to hair care and styling.

Shampoo and massage: hair cleansing service followed by a relaxing scalp massage. Women 's haircut: dedicated haircut for women, customized according to preferences and needs. Men's cut: haircut tailored for men. Men's cut + beard machine: includes men's haircut and beard trimming with the machine. Men's beard tri mming: service specifically for men's beard care and trimming. Partial/spiked cut: targeted cutting on specific parts of the hair or simple trimming. Child cut (***): haircut dedicated to children up to ** years old. Drying: hair drying service after washing. Hairstyling: creation of various hairstyles and styles according to the client's requests. Color: application of dye to change or enhance hair color. Reflexing: treatment to give highlights to hair without drastically changing its color. Light bath: illuminating treatment to give shine to hair. Flambayage: hair coloring technique similar to balayage, but with more pronounced effects. Airtouch: coloring technique to achieve a blended and natural effect. Henna bath: henna treatment to color and strengthen hair. Balayage: coloring technique that creates a natural sunny effect. Soft Balayage: gentler variant of balayage with softer transitions. Shatush: ...

4.2 The prices

Prices for the services of a hairdresser vary widely depending on the city being analyzed. The following is an overview of prices in the main Italian capitals for: hair styling, cutting and color.

Milan is the city where the prices of a crease range between **.** €, registering as the most expensive. Naples, on the other hand, is the city of low-cost salons, which is a double-edged sword as well as a real trend, leading many to reduce staff to cut costs.

[***]

There is a relevant sub-segment in the hairstyling industry, namely that of home hairdressers. These professionals offer cosmetic and hygienic hair care directly in consumers' homes, collective establishments (***) or at their own place of work or vacation. Therefore, they do not present a fixed installation, constantly traveling with their own equipment. This type of hairdresser is needed on occasions when the client presents reduced mobility. Web platforms and apps for home wellness and beauty have multiplied in Italy, making it easy to order an appointment with a home hairdresser in just a few clicks. Older clients rely more on word of mouth in the neighborhood.[***]

Average prices for the services of a home hairdresser in Italy in **** (***) [***]

The consumer price ...

4.3 Marketing Strategies for Hairdressers: Using AI

Hair salons are a central location in the beauty industry, so it is necessary to keep up with the latest trends in the industry. Marketing strategies that include the use of artificial intelligence (***) are also being used to give salon owners a competitive advantage. Here are some ways in which the new technology is being used:

virtual haircut simulation: haircut simulation solutions are a great way for hair salons to offer their clientele a unique and personalized experience. With this technology, consumers can experience the power of virtual hair trial and a variety of hairstyles and colors before deciding on a new look. Virtual haircut simulation is useful for previewing the look of different styles before making a decision.Virtual hair trial has become the norm for those who want to experience different looks from the comfort of home. In addition to the virtual haircut simulation, clients can preview a wide variety of colors, but that's not all: virtual hair trial also supports four different dyeing methods, including single color, two-color shades (***), and multicolor. In addition, virtual hair-testing technology allows each client to evaluate the various lengths and styles that best suit their face shape. personalized recommendations: artificial intelligence can be ...

5.1 Regulations

Hairdressers in Italy must follow several regulations and guidelines to ensure the safety, hygiene and proper administrative management of their salons.

Hygiene and Safety Standards: it is essential that hairdressers comply with the hygiene and safety standards established by the Local Health Authorities (***). This includes regular cleaning and sterilization of equipment such as scissors, brushes, and proper handling and storage of chemicals. it is also required that operators maintain scrupulous personal hygiene, washing their hands before and after each service and wearing disposable gloves during some treatments. COVID-** Specific Measures: although some COVID-**-related restrictions have been relaxed, salons must still maintain certain precautions. This includes reorganizing spaces to ensure distance between stations, wearing surgical masks or superior protective equipment for operators and clients, and properly sanitizing surfaces and tools between clients Regulationsfor the practice of barbering, hairdressing for men and women, and beautician activities

Representative body

The representative body for the hairdressing industry in Italy is the Italian Chamber of Hairdressing. Founded in **** by Cosmetica Italia and headquartered in Milan, CNA Benessere e Sanità and Confartigianato Benessere, it is a nonprofit association that is the representative body for the profession.

6.1 Positioning of actors

• Trilab Srl
• Redcoil
• Hair Medical Device
• Bartorelli Hair Couture