Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

Hard seltzers are alcoholic and flavored carbonated waters, often sold in cans, which have been very successful in the United States since their creation in 2013. They are characterized by a fairly low alcohol content (between 4 and 6 degrees), a low calorie content and are also "gluten-free".

In 2020, there are no less than 80 brands on the American market, manufactured either by brewers or by specialists in spirits or lemonade. Sales in the US reached 1.3 billion US$ in 2019 - dominated by the brand White Claw - and a very strong growth is expected in the coming years. So much so that the big global groups are increasingly interested in this market - such as AB InBev with the purchase of Bon & Viv in 2016, and Coca-Cola in 2021.

Hard seltzers will arrive in France in 2020 - either directly by American brands such as Snowmelt, or via start-ups - such as Natz or FeFe - who see a high potential market. Forecasts for 2025 expect hard seltzers to represent 1% of the total alcoholic beverage market in France.with prices comparable to high-end beers, French craft producers are banking on "organic" and "natural" labels, especially for flavors.

The French market remains embryonic but attracts a wide variety of players. The French mineral water groupOgeuis preparing to launch a hard seltzer in 2021 with its brandAlqua.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


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The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)