Content of the study:
The dating market - France

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MARKET OVERVIEW

1.1 Introduction and definition

Dating sites and applications offer the chance to meet like-minded singles (or not), generally living within a defined area. Most platforms enable users to fill in a profile card with detailed information on what they're looking for, their activities, tastes, etc. They can then view the profiles of other members. They can then view the profiles of other members.

The dating market is made up of a large number of online platforms and applications, most of which generate revenue through paid subscriptions, but also offer a free version that allows users to test the application with limited functionality.advertising is also a possible source of revenue, but only in a minority of cases.

The worldwide market for dating sites is growing at a relatively high rate, and seems to be benefiting from the democratization of the Internet and new technologies, which are enabling the development of innovations in the sector. It is expected to grow at a CAGR of 7.4% between 2023 and 2030, with the majority of players belonging to global groups such as Match.com and Spark Networks.

The French market has experienced strong growth since the creation of Meetic in 2001, which put the spotlight on the sector. Since then, the number of dating applications and sites has multiplied to cover the needs of all users, whatever their interests and requirements. French companies are dynamic, with Happn, for example, created in 2014, taking an ever-increasing share of the market. They are, however, suffering from fierce competition from foreign companies that can easily export their model to France. Sales in the sector rose by 41% between 2008 and 2011, then stagnated until 2016. The health crisis and the confinements have revitalized this market, which has once again experienced a phase of very strong growth since the start of 2020. Unique monthly users are increasing in number, and platforms are becoming increasingly successful in selling their paid offers to their users. Tinder, Adopteunmec and Happn all rank in the top 10 apps on which the French spent the most in 2020.

Consumers of these services are growing in number as the number of singles increases and Internet use becomes more intense. In addition, trends can be observed, notably to democratize use by women and encourage the emergence of safe, respectful exchange spaces, but also to ensure the protection of user data .

DEMAND ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

REGULATIONS

POSITIONING THE PLAYERS

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Reviews (2)

Reviews (2)

The dating market - France

Publicado en 25/01/2022 by Jean-Gabriel Théberge - Ambicio

A complete study with all the elements I needed. I saved a lot of time researching and reading compared to what it would have taken me to consult another long 250+ page study. Very pleased!


Businesscoot Response:

Hello Jean-Gabriel, Thank you for your rating of our study. :)

The dating market - France

Publicado en 20/01/2022 by Melanie Suspene

I am currently reading this study, which seems to me to be complete and updated (especially the influence of Covid on the said market).


Businesscoot Response:

Hello Melanie, We thank you for your very positive opinion and hope that you will trust us again in the future.

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