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- Number of pages : 30 pages
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- Last update : 02/12/2021
Summary and extracts
1 Visão geral do mercado
1.1. Apresentação e definição do mercado
O mercado matrimonial inclui todos os bens e serviços relacionados com o casamento . Isto inclui, mas não está limitado a, o seguinte vestuário (vestido de noiva e figurinos), localização, restauração, decoração, etc.
O mercado mundial do casamento está crescendo em sintonia com o aumento da renda disponível e os fortes laços culturais e sociais associados ao casamento. Os Estados Unidos lideram o mercado mundial em termos de gastos.
O tamanho do mercado de casamentos francês está a diminuir devido a vários factores: Primeiro, os casamentos estão a diminuir globalmente. Desde 2004, o número de casamentos em França diminuiu 21%, exercendo pressão sobre as empresas que operam neste sector. Além disso, os consumidores franceses, ao contrário dos Estados Unidos, estão menos dispostos a gastar grandes somas de dinheiro em casamentos.
Uma tendência que está surgindo na França, e que está ligada aos gastos, é o aumento do DIY nos casamentos, onde os produtos relacionados ao casamento (anúncio, decoração, etc.) são "feitos à mão". Mais uma vez, isto compromete muitas vendas potenciais para os jogadores deste sector já muito fragmentado, com pressão sobre as margens
Finalmente, a COVID-19 terá um efeito adverso no mercado matrimonial na França, um dano que muito provavelmente persistirá até 2021
List of charts
- Evolution du chiffre d'affaires du marché gloabl du mariage
- Age moyen au premier mariage
- Intérêt de recherche pour le terme "mariage"
- Répartition mensuelle des mariages
- If you were planning such a wedding, on which of the following expenditure items would you be tempted to make savings?
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o mercado matrimonial | França
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