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le marché du papier - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 15/03/2022

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Summary and extracts

1 Synthèse du marché

1.1 Définition et périmètre d'étude

Le marché du papier regroupe tous les acteurs impliqués à chaque étape de la transformation des matières premières (essentiellement le bois, mais aussi les fibres naturelles) en pâte de papier, carton et papier. Introduit en Occident dès le 12e siècle, le papier a révolutionné les supports graphiques, mais est aussi devenu indispensable dans la vie quotidienne de tous.

Les années 90 ont marqué un tournant important pour le marché du papier : les considérations écologiques gouvernementales et individuelles ont obligé cette industrie polluante et particulièrement consommatrice en énergie à s’adapter. Accentuer la production de papier issu du recyclage, développer des outils innovants et réduire la pollution et la consommation énergétique ont nécessité de nombreux investissements financiers. Cependant, les considérations écologiques poussant à limiter voire bannir l'usage du plastique notamment dans les emballages et sacs de supermarché, favorisent l'essor du marché du papier qui remplace en partie certains emballages plastiques (d'où l'essor du papier recyclé). En parallèle, la recherche et le développement de matières dérivées et innovantes a gagné une part importante du marché du papier.

Cartons, emballages, produits en papier et ses multiples dérivés ou encore produits en matériaux recyclés sont autant de spécialisations qui fragmentent ce marché. En France, l'industrie du papier et du carton affiche une croissance tendancielle de 2012 à 2021, malgré de profonds changements du tissu productif du pays avec une concentration progressive des producteurs français. Certains segments d'activité ont toutefois souffert de la crise sanitaire, l'indice de chiffre d'affaires du commerce de détail de journaux et papeterie en magasin spécialisé n'a toujours pas retrouvé son niveau 2019, impactant les fournisseurs en amont.

De manière plus structurelle, la baisse de la production enregistrée est majoritairement due au recul de tirages des journaux, on constate inversement que la production de papier et cartons d'emballage est en progrès depuis 2016.

Le secteur de la fabrication d’articles de papeterie, lié au marché du papier, est quant à lui en crise depuis de longues années. Il a connu une profonde mutation : les grands acteurs de la papeterie sont dix fois moins nombreux qu’il y a vingt ans et de nombreuses petites entreprises ont déposé le bilan.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

6.1 Segmentation

International Paper
Smurfit Kappa
DS Smith
Saica Pack France
Ahlstrom-Munksjo
Norske Skog
Essity
Kimberly-Clark
Exacompta Clairefontaine
Guyenne Papier
UPM
Antalis France
Stora Enso
Gascogne Papier
Zuber Rieder (Fredigoni group)
Papeterie de Condat (Lecta Group)
Svenska Cellulosa Aktiebolaget
Canson (FILA Groupe)

List of charts

World paper market
Turnover of the retail trade of newspapers and stationery in specialized stores
Turnover of the paper and cardboard industry
French consumption of paper and cardboard
Breakdown of French paper and cardboard consumption
French paper industry
Breakdown of the French paper industry's turnover
Evolution of the turnover of the paper and cardboard manufacturing activities
Materials used for the production of 100 kg of paper and cardboard
Receiving wood for pulp milling
Types of French wood used for the manufacture of paper pulp
Sectors using paper and cardboard for recycling
Rate of use of paper and cardboard for recycling by sector
Paper and cardboard recycling rate
Paper Import Price Index
Share of French paper imports
French paper imports and exports
Major beneficiaries of French paper exports
Major beneficiaries of French paper imports
Turnover index of the retail trade of newspapers and stationery in specialized stores

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Latest news

Hygiene: Essity invests in Eure to improve recycling of food cartons - 22/11/2023

The Hondouville plant in the Eure region of France produces toilet paper, handkerchiefs and paper towels for professional markets (hotels, restaurants, businesses, industry, etc.), marketed under the Tork brand.
To manufacture these products, the company has been recycling food bricks for over fifteen years
In each food carton, paper fibers (75%) are mixed with aluminum (5%), plastic (14%) and cork (6%).
The Stockholm-based international group, whose products are marketed in some 150 countries, has sales of 15 billion euros by 2022 and 48,000 employees worldwide.
In France, the Group's fourth-largest market, it operates eight sites with 2,500 employees.
Its Eure plant also manufactures cotton personal care products under the Demak'Up and Lotus brands.
Over the past three years, investments at the Normandy site have totalled 47 million euros, reassuring the plant's 360 employees

Essity claims "world first" in recycling - 21/10/2023

A new recycling line for liquid-food packaging was inaugurated on October 17.
Essity's sales target is 15 billion euros by 2022.
Essity employs around 48,000 people in 150 countries.
In France, Essity employs 2,500 people and has six production sites and a research and development center.
France is the Swedish group's fourth-largest market.
The Hondouville plant employs 360 people.

Antalis always greener | Greener with Antalis - 11/10/2023

Antalis belongs to the Japanese group Kokusai Pulp & Paper (KPP). KPP is a leading distributor of paper, packaging and communication products.
The group is present in 29 countries.
It generates sales of 563 billion yen, or around 3.578 billion euros.
Antalis is the leading BtoB distributor of paper and industrial packaging.
Antalis is also number two in the distribution of visual communication media.
Antalis employs 3,800 people.

General mobilization for Condat paper mills, a former industrial flagship and the Dordogne's largest private employer - 06/09/2023

Papeteries de Condat, the largest private employer in the Dordogne, is planning to cut 187 jobs - almost half of the plant's workforce.
The Spanish group Lecta, which owns the plant, employs a total of 3,000 people in seven factories across Europe.
Lecta posted sales of 1.7 billion euros last year.
The graphic paper market, which includes two-sided coated paper, continues to decline by 3% to 5% each year.
Since the summer of 2022, this decline has accelerated, with a reduction in volumes of 40%.
The Condat plant, founded in 1907, employed 1,200 people in the early 1990s, but now only 380.
Three job-saving plans (PSE) have been decided since 2007.

Ahlstrom paper mill in the Meuse region finds a buyer - 26/07/2023

The Stenay paper mill employed 130 people.
German fund Accursia Capital announced the takeover.
The company is positioned in the coated paper market.
In 2021, Accursia Capital will also acquire the Cenpa paper mill, which employs 300 people.
The Meuse plant produces 55,000 tons of specialty paper a year.

DS Smith donne un nouvel élan à sa cartonnerie de Durtal - 24/05/2023

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

International Paper

Smurfit Kappa

DS Smith

Saica Pack France

Ahlstrom-Munksjo

Norske Skog

Essity

Kimberly-Clark

Exacompta Clairefontaine

Guyenne Papier

UPM

Antalis France

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