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- Number of pages : 30 pages
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- Last update : 13/12/2021
Summary and extracts
1 Visión general del mercado
1.1 Definición y presentación
Este estudio abarca el mercado francés de la piscina y todos los actores del sector en lo que respecta a la fabricación, instalación y distribución de nuevos productos, así como el mantenimiento y la renovación de los productos existentes.
Una piscina es una cuenca artificial llena de agua para bañarse y/o nadar. Está equipado con sistemas de filtración (bomba, filtro, etc.) que permiten al usuario mantener el agua sana, así como con accesorios (calefacción, refugios, equipos de limpieza, etc.)
Existen diferentes tipos de piscinas en función de su destino (piscinas privadas, de uso público...) y de su uso (piscinas familiares, piscinas de hoteles de ocio, terapéuticas, de entrenamiento deportivo, olímpicas, de buceo, etc.). Además, las formas y materiales de las piscinas varían mucho: piscinas sobre el suelo, piscinas enterradas o semienterradas, hechas de troncos, hormigón, acero, en kit, etc.
Con casi 2,5 millones de piscinas, Francia es el principal mercado europeo de piscinas privadas y el segundo mercado más grande del mundo después de los Estados Unidos. Este mercado experimentó una desaceleración a principios de 2010, pero desde entonces ha experimentado un período de fuerte crecimiento, que culminó con un aumento del volumen de negocios del 15,5% en 2019
Este mercado en auge tiene profité́ un entorno particularmente favorable en los últimos años, entre la caída de las tasas de crédito, el clima favorable y la dinámica construcción de viviendas. La buena santé́ de la piscina hexagonal marché́ también se debe a una democratización de la cuenca (más superficial, más pequeño, más barato) y las costumbres cambiantes (mecanización del mantenimiento, importancia del equipo, etc.). Sin embargo, el marché́ francés de la piscina sigue marcado por un fuertes condiciones económicas sensibilité́ Esto a pesar de que cada vez más hogares en Francia se replantean su relación tanto con el ahorro como con la ecología.
List of charts
- Size of the Pool Market
- Breakdown of sales by services
- Overall trends in pool market sales
- Pool Owner Income
- Credit pool buyers by age
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Latest news
Récréa passes the 100 mark for pools under management - 25/08/2023
- Year Récréa was founded: 1989 in Caen, Calvados
- Number of facilities managed by Récréa: over 100
- Leading French group in pools and aquatic centers under delegated public service contracts
- Récréa sales in 2022: 123 million euros (doubled since 2018)
- Number of Récréa employees: 2,300
- Number of users served by Récréa establishments in 2022: nearly 12 million
- Récréa's first international site: management of the Virton swimming pool in Belgium since June 2023
Record 10 franchises for Irrijardin by 2022. - 10/04/2023
- IrriJardin sales in 2022: €132 million (+4%).
- Number of ponds installed in France: 3 million, representing 0.15% of national water use, or around 40 million m3 per year.
- Leaks in French drinking water networks: over 1 billion m3 of water wasted every year.
- Number of pool professionals in France: 60,000.
- Growth in IrriJardin sales over the last 5 years: 80%.
- Number of IrriJardin employees: 800
- IrriJardin target for 2023: opening of 10 new franchises, reaching a total of 148 stores.
Irrijardin to open a record ten franchises by 2022 - 03/04/2023
- Opening of 10 new franchise stores in 2022.
- Recruitment of 102 people by 2022.
- Growth of 80% over the past 5 years.
- Sales forecast for 2023: 138.4 million euros.
- Expected opening of 10 new stores in France in 2023, taking the network to 150 points of sale.
- Opening of first store abroad, in Marrakech, Morocco.
- Construction of a future logistics platform in Meaux, France.
Desjoyaux pools offer a new R&D center - 01/02/2023
- Family-run, listed company with 280 employees
- 2022 sales €160.5 million
- Slowdown in export market, which accounts for 40% of sales
Piscines Magiline, the pool leader - 06/01/2023
- 28 years' experience in designing, manufacturing and marketing Premium in-ground pools
- Over 50,000 pools produced since 1994
- Presence in 34 countries, including Japan, Germany, Poland, Switzerland, Belgium, Czech Republic, Greece, Malaysia, Thailand
- 150 exclusive dealers in its network of professional partners
- 87 patents for unique products in the pool construction and renovation market
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el mercado del pool | Francia
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