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- Number of pages : 30 pages
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- Last update : 03/02/2022
Summary and extracts
1 Resumen del mercado
1.1 INTRODUCCIÓN
El mercado de vestimenta varón elevado de abanico corresponde a un segmento de área de comodidad entre la prêt-à-porter para el gran público y la alta costura de las grandes casas: este mercado está reservado a una parte de la población que puede comprar regularmente, u ocasionalmente, ropa de primeras marcas a precios bastante elevados
El lujo masculino representa casi el 40% de un mercado mundial estimado en unos 200.000 millones de euros y listo para transportar menos del 20% del mercado mundial del lujo. Sin embargo, la ropa de confección de los hombres es mejor que la de las mujeres, y el crecimiento sigue siendo tímido desde 2016.
El mercado de ropa masculina de gama alta sigue estando dominado por grandes nombres de la alta costura Esto deja poco espacio para los nuevos participantes (LVMH, Hermès, Hugo Boss, etc.). Los grandes nombres del sector confían ahora en el mercado asiático y en el Oriente Medio que han registrado un crecimiento de dos dígitos en el segmento de lujo en los últimos años.
El segmento de ropa de alta gama se enfrenta a la disminución del poder adquisitivo de los hogares peligroso para los productos de lujo (en desventaja en caso de arbitraje). El comercio electrónico está creciendo, pero a un ritmo más lento en la moda masculina, ya que sólo representa el 5% de las ventas en el país: esto se explica por el hecho de que los consumidores de lujo prefieren probar el producto, que sigue siendo un factor importante en el desarrollo del comercio electrónico investidura bastante sustancial. Sin embargo, las ventas de segunda mano están cobrando impulso en el sector, y la disminución del poder adquisitivo de los hogares está provocando un cambio en las compras de segunda mano.
List of charts
- Global luxury market by category
- Breakdown of the luxury personal goods market by product type
- Global market for luxury personal goods and apparel
- Global luxury menswear market
- French luxury menswear market
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Latest news
Zadig & Voltaire: founder takes over with his brother - 25/01/2024
- Zadig & Voltaire was founded in 1997 by brothers Thierry and Arnaud Gillier.
- Thierry Gillier, the brand's main shareholder, owns over 70% of the capital.
- Peninsula Capital, a Luxembourg fund, has held a share of the remaining capital since 2020.
- Arnaud Gillier was appointed president of the company on January 17, succeeding Rémy Baume.
- The company has 1,800 employees. Zadig & Voltaire has 350 stores.
- Brand sales in 2023 reached almost 450 million euros.
- The brand's operating profit was 70 million euros in 2022.
- The accessories category, including leather goods, accounts for over 40% of the brand's sales.
- The French market generates 30% of the brand's sales.
- A boutique inaugurated in Mexico in December.
Gucci: a challenge for Kering - 08/01/2024
- Gucci, Kering's flagship brand, guarantees two thirds of the group's profits.
- Kering acquired a 30% stake in Valentino.
- Kering also bought Creed perfumes.
- Balenciaga, one of Kering's brands, has been in difficulty since November 2022
Bayard/MDSA aims to bounce back by diversifying its sales channels - 17/10/2023
- Manufacturer of suits and menswear
- The company was placed in receivership at the end of July 2023
- The company suffered a closure equivalent to 8 months in 2 years due to Covid-19.
- The company recorded a net loss of 1.1 million euros for its 2021/22 fiscal year ended in late July, with sales of 14.6 million euros.
- Two loss-making stores are closing, but two further openings are planned for late 2023/early 2024.
- Operates 19 factory outlets in France.
- The company has 120 employees. Bayard/MDSA is controlled by the Safibri group from Metz.
Ready-to-wear: the irresistible rise of Zadig & Voltaire in a moribund market - 01/08/2023
- age of Zadig & Voltaire: 25 years.
- Sales target for the year: +500 million euros, with targeted growth of 13%.
- Thierry Gillier holds over 70% of the capital
- Sales 2022 excluding licenses: 442 million euros (+26.5%).
- Number of employees: 1,500.
- Number of boutiques: nearly 500 in 30 countries.
- Sales growth of over 50% between 2019 and 2023.
- Accessible luxury" market share: 10%.
- Share of sales from leather goods: 36.3% (versus 31.5% in 2022).
- Share of sales in China: 5%.
Hermès, champion of luxury growth - 29/07/2023
Hermès sales growth: 25% in the first half.
Planned openings: four new leather goods stores by 2027.
Luxury: Hermès, the quiet force of luxury gallops on - 28/07/2023
- Hermès sales reached over 6.6 billion euros in the first six months of the year. Sales were up 25%.
- Sales in Asia were up 28%.
- Sales in the United States rose by 20%, in Europe by 22% and in France by 24%.
- Continued rapid growth in Hermès sales, with a particularly strong performance in Asia and in the leather goods market.
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el mercado de ropa de lujo para hombres | Francia
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