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Summary of our market study
In France, the leisure vehicle market was expected to reach 26,000 in 2023.
This figure will rise to over 30,000 by 2021. since 2020, the motorhome market in France has seen a steady increase in the number of registrations. The fleet of motorhomes in circulation is around 600,000, and that of caravans 550,000
Although the market is led by a few dominant manufacturers, it also comprises around a hundred smaller entities, including subcontractors, installers and repairers.
The market is largely influenced by the over-50s, particularly retirees, whose growing numbers should continue to drive market growth.
The global motorhome market is worth over $10 billion.
Analysis of demand in the French motorhome market
France is Europe's second-largest market behind Germany. Camping enthusiasts prefer motorhomes to caravans. Of the 113 million overnight stays recorded, only around a quarter preferred caravans to motorhomes.
One of the main drivers of the French leisure vehicle and motorhome market is the increase in the number of over-50s and retirees, who are the main buyers. The dynamism of this market segment is set to continue, with an influx of 650,000 to 750,000 retirees every year.
The minimum purchase price of a motorhome can vary from 17,000 to 42,000 euros, with maximum prices reaching 76,000 to 100,000 euros.
A week's rental for a four-person motorhome can start at 500 euros and go up to 1,100 euros, while rental for a six-person motorhome can range from 700 to 1,200 euros per week.
Additional costs for petrol and tolls must also be taken into account, representing an approximate cost of 310 euros per motorhome stay.
No special license is required to drive motorhomes weighing 3.5 tons or less.
French motorhome manufacturers
- Trigano: European leader in motorhomes and leisure vehicles.
- Rapido: Another major player, Rapido rubs shoulders with the biggest manufacturers with a diversified offering.
- Pilote: Pilote offers a wide variety of motorhomes on the market.
Car manufacturers offering leisure vehicles
- Fiat - Ducato: The Fiat Ducato platform is the basis for many motorhomes, making Fiat an essential player in the motorhome market.
Motorhome distributors and retailers
- SLC Group: a key distributor offering a wide range of motorhome makes and models, providing potential buyers with a wide choice.
- TPL: another distributor in the French motorhome market
- CLC Group: another distributor
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Summary and extracts
1 Market overview
1.1 Market definition
A motor home (otherwise known as a recreational vehicle, motor home, or motor home), is a habitable motor vehicle . Annex II. of the European Directive 2001/116/EC of 2001 classifies motor homes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. "
The motor homes can be of different types defined later in the study: the Capucine, the Profilé, the Intégral, the van or the removable cell.
The motorhome market in France includes both :
- The purchase of new or used motorhomes,
- The rental of motorhomes,
- The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.
With a fleet of recreational vehicles (RVs) estimated in 2018 at more than 504,000 motor homes in France and more than 535,000 caravans in France, the number of registered campervans (new and used) continues to increase every year [ Uni VDL ]. France is also the second largest European market behind Germany . Camping remains the preferred holiday mode for the French in 2019 and out of 113 million overnight stays recorded in 2018, only ¼ of campers preferred caravans to motorhomes.
The motorhome market, dominated by a few leading manufacturers, also includes some 100 very small companies, most of which are subcontractors, fitters or repairers. The financial difficulties of some players in the motorhome market suggest that the outlook may be more bleak in the future.
In terms of consumer profile, the over-50s, and in particular retirees, play a key role in the dynamism of the French leisure vehicle market, including campervans. This trend is expected to continue over the next few years, with the arrival in France of 700,000 retirees each year, and positively impact the motorhome market [ INSEE ].
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the motorhome market | France
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