Summary of our market study

The French market for subscription-based video-on-demand platforms is expected to reach €2 billion in 2023

By 2020, the global video-on-demand (VOD) market is expected to reach a value of €36.3 billion. This expansion is largely due to the rise of subscription-based models, also known as SVOD (subscription video-on-demand), which accounted for almost €20 billion.

The video market is evolving from pay-per-view or rental to SVOD services, which offer users unlimited access to a catalog of content for a set period.

The market is experiencing heightened competition as international players such as Amazon Video and niche platforms like Disney enter the fray.

Another growing segment in the VOD market is that of free, ad-supported video services such as YouTube and Dailymotion, which are competing with social networks that have integrated video offerings, such as Facebook.

The VOD landscape is also influenced by the arrival of integrated video advertising on various applications and websites in France.

Video platform players

YouTube, which started out as free video content, has become a virtually unlimited video repository.
Netflix is the leader in subscription video on demand (SVOD)
Amazon Video has also moved into original content, positioning itself as a direct competitor to Netflix.
Disney targets the specific niche of nostalgia and family content.
Video advertising integrated into applications and websites is a model that prevails on social media platforms such as Facebook.

the video platform market - France

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Number of pages : 35 pages
Format : Digital and PDF versions
Last update : 06/07/2023

Summary and extracts

1 Market summary

1.1 INTRODUCTION

The market for video platforms is made up of offers allowing you to watch videos for free on the Internet or a movie at home without having to rent a DVD for example. It is a digital offer that goes through the Internet in most cases

In fact, video-on-demand refers to four types of offers :

- a free access to unlimited video content (Youtube model and Dailymotion)

- a access to a film/series for a limited time (rental)

- a definitive acquisition of the rights to watch a film/series (purchase),

- a subscription for a unlimited access to the films/series in the catalogue (subscription). This third offer is called SVOD (video on demand subscription) and refers to players such as Netflix in particular.

In the VOD market, all the players are trying to offer the widest possible choice of films and series. The trend is to adapt the model from a simple video-on-demand to a SVOD subscription offering a catalogue and an unlimited choice of films and series to watch at any time during the subscription period. The players on the French market are preparing to compete with international players who have an eye on the market such as Netflix or Amazon Video. New specialized players such as Disney are entering the market in specific niches. Unlimited free video players such as the giant Youtube are gradually becoming competitive with social networks such as Facebook, which have developed video integrators in their system Another category of video is emerging on the market: integrated advertising video on various applications and sites in France.

The global video on demand market was worth 26 billion euros in 2017 and will reach 36.3 billion euros in 2020. The global market is boosted by subscriptions to nearly €20 billion in 2017, followed by digital rental and sales.

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

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