The dermocosmetics market - Italy

The global dermo-cosmetics market, which combines cosmetic and therapeutic features, has enjoyed robust growth despite the challenges posed by the COVID-19 pandemic and the Ukrainian crisis. In 2022, its value reached $52.47 billion, and is expected to climb to $132.66 billion by 2032. Europe leads the way with a 36% share of revenues, driven by giants such as L'Oréal, Unilever and Procter & Gamble. The Italian market plays a key role, ranking third in Europe in terms of consumption, and proving resilient with cosmetics industry sales of almost €7 billion in 2021, anticipating growth of 7.5% in 2022. The balance of trade remained in surplus, with exports ($2,292 million in 2021) still outstripping imports.

Demand drivers include increasing skin and hair problems due to pollution and lifestyle factors, growth in online shopping, preference for professional skincare advice, dermatologist-certified products and an aging population. Men's skincare and the demand for natural, sustainable products are also notable trends. Despite global shocks, the cosmetics sector, particularly dermo-cosmetics, has shown remarkable adaptability and continuous development.

Trends and movements in the Italian dermo-cosmetics market

The Italian dermo-cosmetics market has witnessed a shift in consumer preferences towards products that offer both aesthetic and therapeutic benefits. Growing concerns about pollution, stress and other factors affecting skin and hair health have led to a surge in demand for dermo-cosmetic products. In recent years, Italy has seen an increase in demand for this type of product, with the market at the crossroads of beauty and healthcare - a situation that attracts a growing number of consumers looking for long-term results.

One of the main trends in the Italian market is the growing preference for prevention over mere protection. In skincare, Italian consumers are opting for products that not only improve appearance, but also enhance skin health. This sentiment is driving the market towards substantial growth, as the consumer base expands to include a more lifestyle-conscious population demanding products capable of improving the condition of their skin and hair. A global perspective reveals a booming dermo-cosmetics market, with an anticipated compound annual growth rate (CAGR) of around 9.71% between 2023 and 2032. Europe spearheads this market, with Italy the continent's third-largest consumer of cosmetics. In monetary terms, the domestic cosmetics industry achieved sales of almost 7 billion euros by the end of 2021, with projections suggesting an increase to between 7,450 and 7,500 million euros in 2022 and further growth expected in 2023.

Looking at the Italian market, it's clear that consumers are increasingly attracted to natural, sustainable and dermatologist-recommended products. Online shopping has also become essential, with the pandemic reinforcing this behavior due to convenience and attractive prices. Italian men are also contributing to the expansion of the grooming industry. Although they still lag behind female consumers, they are gradually increasing their spending on cosmetics, with facial care and personal hygiene products being their preferred categories. Italy's aging population offers a window to predict future demand, with a growing elderly population likely to amplify the need for personal health products.

By 2022, over 23% of Italians were aged 65 or over, a figure set to rise over the coming decades, which should naturally drive up demand for skin and hair care products. In addition, Italy maintains a solid presence on the global cosmetics scene, with an active base of over a thousand companies in 2020, mainly located in the north of the country. The text was cut off at the end, but it seems to focus the discussion on the main players in the dermo-cosmetics market. With this in mind, here is a description of the key companies in this field, along with a personalized headline.

The Titans of the dermo-cosmetics industry: A look at the market's key players

In the ever-evolving dermo-cosmetics sector, where health meets beauty, several leading companies have established themselves as leaders, driving innovation and meeting the growing demand for skin and hair care solutions. The success of these companies is attributable to their strategic approaches to R&D, branding and distribution networks. Below are profiles of these industry titans.

• L'Oréal As the vanguard of the beauty industry, L'Oréal stands out for the diversity of its portfolio, which includes a range of dermo-cosmetic products. Its commitment to scientific research, product efficacy and consumer safety is evident in its wide range of products designed to address different skin and hair problems. L'Oréal has consolidated its position in the industry by consistently delivering high-quality products that combine cosmetic appeal with dermatological benefits.
• Unilever Unilever's presence in the dermo-cosmetics market is marked by its holistic approach to well-being and beauty. With a multitude of brands under its umbrella, Unilever presents a multitude of choices that resonate with consumers looking for preventative skincare regimens. Its strategic market positioning emphasizes affordability and accessibility, making it a household name for various demographics.
• Beiersdorf Best known for its world-renowned Nivea brand, Beiersdorf has a significant presence in the dermo-cosmetics segment. Proud of more than a century of skincare expertise, the company focuses on skin-friendly formulations and protection against environmental challenges. Its innovative product ranges appeal to people who attach great importance to skin care.
• Procter & Gamble (P&G) P&G's foray into the dermo-cosmetics market is characterized by a blend of consumer insight and scientific research. The company strives to meet consumers' everyday needs, and has consistently introduced products that address the therapeutic and aesthetic aspects of skin and hair care. P&G's success is due in part to its commitment to understanding and anticipating consumer trends.
• Johnson & Johnson As a well-known healthcare brand, Johnson & Johnson is extending its reach into the dermo-cosmetics market with products designed for delicate skin.

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 11/07/2023

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