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Summary of our market study
The luxury women's apparel market has continued to show robust growth in recent years, driven by the expansion of affluent populations, particularly in Asia, the Middle East and Russia.
Despite a general decline in the global luxury goods market during the pandemic, it has seen a resurgence, with growth of 14% in 2021.
Luxury apparel represents an important segment, accounting for 22% of personal luxury goods.
French brands maintain a dominant presence in the sector, contributing around 25% of overall sector sales.
E-commerce has also seen considerable growth, while trends are moving towards casual luxury clothing and ethical fashion, particularly among younger consumers.
The industry gives priority to maintaining its "Made in France" image, which is associated with quality, design and status.
The thriving luxury women's apparel market in France: Trends and key figures
With an estimated value of between 40 and 50 billion euros by 2021, the French luxury apparel sector makes a significant contribution to the country's GDP.
This robust market has flourished thanks to the influx of affluent individuals from the USA, Asia, the Gulf States and Russia, and the appeal of Paris as the fashion capital of the world.
The global market for luxury personal goods, which includes women's luxury apparel, has reached a value of between 280 and 290 billion euros in 2021, with projections of between 360 and 380 billion euros in 2025.
Consumer behavior in the luxury segment is evolving, with Millennials and Generation Z influencing a shift towards casual and ethical clothing. A growing number of people prefer casual luxury clothing, prompting brands to integrate streetwear elements into their high-end collections.
At the same time, there is a shift towards environmentally-friendly products, with around 65% of those questioned in a survey saying they had bought ethical clothing at some point.
While direct sales through branded stores are still widespread, e-commerce has taken a leading role, particularly in China, a market that has always been quick to embrace digital trends.
The giants of the luxury women's apparel market: LVMH, Kering and Richemont
- LVMH (Moët Hennessy Louis Vuitton) The world's leading luxury goods conglomerate, with fashion houses Louis Vuitton, Dior and Givenchy.
- Kering Kering, with its Gucci, Saint Laurent and Balenciaga brands.
- Richemont and its Italian online fashion retailer Yoox Net-a-Porter
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Summary and extracts
1 Market overview
1.1 Market definition
The luxury women's apparel market includes outdoor coats and jackets, blazers, suits, dresses and skirts, pants, sweatshirts and blouses. Excluded from this market are leather goods, accessories such as watches and jewelry, as well as cosmetics and perfumes. This market is made up of Haute-Couture brands and Couture houses (luxury brands that do not have the Haute-Couture appellation).
The luxury women's apparel sector has shown considerable dynamism in recent years. Strong growth has been observed both in the French market and, above all, in export markets, where French brands are performing extremely well. By 2021, the market has been estimated at 45.14 billion euros.
Growth in these segments is being driven by the emergence of high net worth individuals around the world, and by strong tourist flows to France and Paris. The customers of luxury clothing brands are individuals, part of a very select clientele, largely female. More and more customers come from Asia, the Gulf States and Russia.
Groups such as LVMH, Richemont and Kering dominate the market in areas ranging from luxury clothing and beverages to cosmetics and watches.
The main growth market for luxury clothing remains China , with its upper-middle class and high purchasing power.
List of charts presented in this market study
- Breakdown of the luxury personal goods market by product type
- Global market for personal goods and luxury apparel
- Global luxury market value by type of product and service
- Perceived outlook for the luxury apparel market
- The French perfume market
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Latest news
Ralph Lauren, the last of the Mohicans of American fashion - 05/07/2024
- Ralph Lauren is the Official Supplier of the United States Olympic and Paralympic athletes for the ninth consecutive time.
- - The brand became famous for its polo shirts.
- - Ralph Lauren sales approach $6.7 billion.
Chanel seeks new impetus with the departure of its artistic director - 06/06/2024
- - The Chanel group employs over 36,500 people worldwide.
- - Chanel sales 19.7 billion dollars in 2023
- - Chanel sales rose by +15.8%.
- - In the United States, Chanel sales rose by less than 3% to $3.9 billion.
- - In Asia, Chanel sales rose strongly by 17.7% to $8.4 billion.
- - Chanel's distribution network has doubled over the last five years.
Luxury: Chanel on the right track - 22/05/2024
- - Chanel 2023 annual sales: $19.7 billion (approx. €18.2 billion), an increase of 14.6%.
- - Workforce: 36,500 employees.
- - Number of Chanel boutiques worldwide: over 600.
- - Sales in Asia: $8.4 billion, up 17.7%.
- - Sales in Europe: $4.7 billion.
- - Sales in the United States: $3.9 billion, with growth of less than 3%.
- - Number of Chanel stores in mainland China: 18.
Chanel investe ancora in Italia: nuova giunteria per Gensi Group - 29/02/2024
1. **Investimento Chanel nel Calzaturificio Gensi Group**: - Inaugurazione di un nuovo reparto di giunteria di 3.000 metri quadrati nel sito produttivo di Mosciano Sant'Angelo (Teramo). - Attivazione di 4 nuove linee di produzione da 70 metri ciascuna. - Attualmente, 6 linee di produzione sono in funzione, con un piano di raddoppio nei prossimi 3 anni attraverso l'inserimento di nuove risorse professionali. 2. **Iniziative Aziendali per la Sostenibilità**: - Formazione di 3 gruppi di lavoro dedicati alla sostenibilità ambientale dell'azienda un anno fa. - Riduzione dei consumi energetici e degli scarti di lavorazione. - Avanzamenti nel riciclo e riuso. - Avvio dell'istituto interno di formazione "M'Astri Nascenti" in collaborazione con Arsutoria School, con 60 persone formate fino ad oggi. 3. **Forza Lavoro e Piani di Assunzione**: - Attualmente, l'azienda ha oltre 660 collaboratori, dei quali oltre 120 sono orlatrici. - Sono previste nuove assunzioni per aumentare ulteriormente la forza lavoro. 4. **Produzione Chanel e Supply Chain Italiana**: - Le calzature Chanel sono progettate in Francia ma prodotte in Italia. - Aziende italiane controllate da Chanel implicate nella produzione: Roveda di Parabiago (acquisita nel 1999), Gensi di Giulianova (acquisita nel 2015), e Ballin Shoes (acquisita nel 2020).
Hermès continues to raise prices - 09/02/2024
- - Hermès sales in 2023 will be 13.4 billion euros, up 16% on the previous year and 21% at constant exchange rates.
- - Net income is up 28% to 4.3 billion euros.
- - Hermès has a market value of 231 billion euros.
- - Hermès has increased its prices by 8 to 9% in 2023.
- - 22,000 Hermès employees worldwide.
- - More than 60% of new jobs created in France, where Hermès manufactures three quarters of its products.
Jacquemus, the fashion "darling" looking to grow | Jacquemus looks to expand - 18/01/2024
- Jacquemus was founded in 2009
- Jacquemus brand expected to reach sales of 280 million euros in 2023
- The brand had passed the 100 million euro mark by 2021
- Jacquemus grew from 60 employees in 2019 to 300 in 2021
- Sales target for 2025 is 500 million euros
- Leather goods account for over 50% of Jacquemus sales
- The Chiquito bag is a great success
- The most advanced project to open a second store after the one on Avenue Montaigne in Paris is a location on New Bond Street in London, scheduled for 2023
- In the next three years, store openings are planned in the United States and the Middle East
- Jacquemus has also opened ephemeral boutiques in Seoul, Saint-Tropez and Courchevel.
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the luxury women's clothing market | France
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