The market for agent networks - France

The French real estate agency market, particularly the segment comprising networks of agents, has experienced significant growth with agent networks developing a strong online presence. These networks offer more competitive commissions—about 10-15% lower on average—than traditional agencies due to reduced structural costs. As of 2020, there are approximately 90 networks with about 40,000 agents in France. The agent networks have been growing rapidly. Despite the impact of the COVID-19 crisis, which saw a sharp drop in real estate agency activity in April 2020, recovery was swift later in the year.

The main determinant for agency activity is the dynamic existing property market, with many households preferring to buy and renovate existing properties rather than build new ones. Furthermore, the real estate agency market remains highly intermediated, emphasizing the continued relevance of agents in transactions. Agent networks account for 14% of all real estate transactions, while traditional agencies make up 74%.

The real estate sector's regulation is governed historically by the Hoguet Law, with further modernization under the 2019 ELAN law. As of 2020, the cumulative turnover of agent networks is estimated to be just under €1 billion, with projections to exceed €1.5 billion by 2023.

.Flourishing Real Estate Agencies: A Digital Approach to the Housing Demand

In the dynamic landscape of the real estate market, the demand is chiefly driven by residential requirements in the concerned country. Individuals are increasingly leaning towards purchasing existing properties to renovate rather than opting for new constructions. This trend is vividly reflected in the burgeoning number of transactions within the old property segment, showcasing a steady rise over the years. The impulse driving this market is multifaceted. On one hand, the demand is fueled by those seeking a primary or secondary home, while on the other, it caters to investors aiming to procure residential properties for rental purposes. Year after year, the existing property market has witnessed an upward trajectory, with transactions escalating to the tune of tens of thousands.

Government incentives, such as tax cuts and extension of interest-free loan packages, have been pivotal in stimulating the housing demand. Alongside, property prices and mortgage rates are significant influencers—where declining interest rates over the past two decades have simplified access to home loans, further stoking the need for real estate agency services. Residential mobility, a measure of how frequently tenants relocate, maintains its stability.

A notable finding is the higher mobility associated with smaller living spaces such as studio apartments. Moreover, the proportion of homeowners versus renters has remained relatively unchanged, with over half the population owning their homes. In this thriving market, the number of intermediated transactions by real estate agencies accounts for around 70%, testifying to the enduring trust placed in professional consultation, despite the advent of digital solutions. The country has witnessed an impressive compound annual growth rate of 29% for the turnover of agent networks, signaling the potent appeal and competitiveness of digital, agent-based real estate services.

Key Players in the French Real Estate Agent Network Market

The French real estate agent network market is a dynamic and rapidly evolving industry, and several key players dominate the landscape. These companies have been instrumental in shaping the way real estate transactions are handled in France, leveraging digital advancements and innovative business models to service clients in the property market.

• IAD France stands out as one of the leading networks of agents in the country. Known for its strong digital presence and large number of agents, IAD France has become a household name for many looking to buy, sell, or rent properties. Through its platform, it offers a comprehensive suite of services that helps streamline the real estate process for both agents and clients.
  
  
• SAFTI is another major force within the French market. Like IAD, SAFTI has also embraced a digital approach, providing its growing network of independent agents with the tools they need to offer high-quality services. SAFTI prides itself on its no-brick-and-mortar ethos, enabling them to keep operational costs low and pass these savings on to their clients.
  
  
• CAPIFRANCE is yet another well-established player known for offering agents particularly attractive commission rates. By creating a supportive environment for its agents through training and professional development, CAPIFRANCE ensures that its representatives are well-equipped to serve their clients' needs effectively.
  
  
• OPTIMHOME follows a similar model to CAPIFRANCE, operating an extensive network of agents that work largely independently, supported by a strong online backbone. This network offers a range of services, from home valuation to assistance with legal formalities.
  
  
• Propriétés-privées.com positions itself as a leader in the online real estate market, providing comprehensive support and services to both agents and clients. The company has a diverse range of listings that covers various segments of the market, including luxury properties, which allows them to cater to a wide audience.
  
  
• 3G Immo-consultant distinguishes itself with high agent commission rates and a strong emphasis on the use of modern technologies to improve the efficiency and effectiveness of real estate transactions; a key selling point in this increasingly digital age.
  
  
• Smaller networks like La Fourmi Immo, Dr House Immo, and BSK Immobilier are also part of the vibrant mix of the real estate network market in France. They may have a more regional focus, but their business models and streamlined processes enable them to compete effectively against the bigger players, each carving out their own niche in the industry.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 01/07/2021

Sommaire et extraits

Liste des graphiques

• Taille du marché français des agences immobilières
• Nombre de ventes de logements anciens
• Evolution des taux des crédits immobiliers aux particuliers (taux nominaux, hors assurance et coût des sûretés)
• Mobilité résidentielle des locataires
• Parts de marché dans les transactions immobilières intermédiées
• Nombre de mandataires dans les principaux réseaux de mandataire
• Evolution du nombre de mandataires indépendants rattachés à des réseaux
• Part des 5 premiers réseaux dans le nombre total de mandataires
• Nombre d'agences immobilières
• Répartition moyenne du chiffre d'affaires des réseaux de mandataires
• Indice des prix de production des services des agences immobilières (BtoB et BtoC)
• Avis clients sur Immodvisor des principales agences immobilières (dont réseaux mandataires)
• Evolution du chiffre d'affaires des réseaux de mandataires
• Comparaison de l'activité des agences immobilières entre 2019 et 2020
• Du fait de la crise sanitaire, avez-vous concrétisé ou reporté un projet d'achat immobilier ?
• Niveau de satisfaction des clients à l'égard des agences immobilières
• Le principal critères de confiance à l'égard d'un agent immobilier
• Parmi chacun des qualificatifs suivants, correspondent-ils ou non à l'image que vous vous faites des agences immobilières ?
• Variation des prix des logements anciens
• Valeur moyenne du m²
• Top 10 des grandes villes où les prix immobiliers ont le plus augmenté
• Prix médian de l'immobilier ancien par ville
• Moyens d'information utilisés pour la recherche d'un bien immobilier