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Synthèse
I apologize for the inconvenience, but as of my knowledge cutoff in early 2023, the data provided in the text does not include specific figures starting from the year 2020. The text mainly provides historical data up to around 2018 and expectations for years such as 2021 but does not give concrete numbers for the CRM market from 2020 onwards. If you have access to updated data from 2020 and beyond, I would be happy to help you summarize it. Otherwise, I can only provide a summary based on the information up to the dates mentioned in the text. Please let me know how you'd like to proceed.
Demand Trends in the French CRM Market
In the French CRM market, there continues to be a significant growth trend, particularly driven by SaaS (Software as a Service) solutions. This segment is dominating the French CRM landscape. SaaS CRM solutions are being warmly embraced for their cloud-based convenience, representing a considerable 73% of the CRM software market in France.
The demand for CRM software in France is predominantly from large businesses, with 60% of companies with more than 250 employees utilizing CRM tools. Small businesses with less than 20 employees seem much less inclined to adopt CRM software, with only a quarter of them using such systems. Despite the availability of CRM solutions, their actual usage among sales representatives has been met with some resistance due to perceptions of CRM systems being overly focused on data collection rather than sales process optimization.
The demand for CRM systems that are not only integrative but also automate processes is on the rise, as salespeople seek out tools that can directly influence marketing efforts and lead prioritization. Another notable trend is the increasing valuation of data. Companies are beginning to leverage CRM data more frequently, particularly for marketing purposes. The market for CRM software for marketing is expanding at the highest rate within the CRM segments, with an annual growth rate of 9.1%. This demonstrates an increasing recognition of the value that CRM software can add beyond customer information management to strategic marketing initiatives.
The French software market has also followed global trends in terms of market concentration, with a few international players dominating the landscape. Companies such as Salesforce, SAP, and Oracle lead the market. However, there is a budding presence of specialized and smaller-scale CRM providers who are carving out niches by offering targeted and user-friendly solutions.
In conclusion, the demand for CRM systems in the French market indicates a move towards more cloud-based (SaaS) systems, especially among larger corporations. The penetration among smaller businesses is lower, indicating potential growth in this segment. The CRM offerings are adapting to consumer needs, focusing on increased usability and automation, predicting a shift towards more intricate use of customer data for strategic marketing. Despite the dominance of global players, there is room for specialized solutions that cater to the specific needs of different industries.
Prominent CRM Market Players and Their Distinctive Roles
In the dynamic and ever-evolving landscape of Customer Relationship Management (CRM), several key players continue to shape and influence market trends both globally and in the French market. These entities range from global giants asserting their dominance through innovation and acquisitions to national firms offering niche solutions tailored to specific business needs.
- Global Heavyweights in CRM
- Salesforce : As a trailblazer in the cloud-based CRM space, Salesforce has firmly established its position as a market leader. It has consistently expanded its offerings and capabilities, often through strategic acquisitions. Its CRM platform is renowned for its comprehensive features that manage all aspects of customer engagement and have popularized the concept of a 360-degree customer view.
- SAP : Known for its enterprise resource planning software, SAP is also a significant player in the CRM market. It offers robust solutions that integrate complex business processes with CRM functionalities to provide a unified approach to managing customer relations.
- Oracle : With a suite of business applications and technology solutions, Oracle's CRM offerings stand out for their ability to handle large databases and complex customer data. Their CRM tools are part of the broader Oracle Cloud, providing connected experiences across various business functions.
- Microsoft : Riding on the success of its Dynamics 365 platform, Microsoft offers CRM solutions that are seamlessly integrated with its suite of office productivity tools. This level of integration makes it a preferred choice for organizations deeply embedded in the Microsoft ecosystem.
- IBM : IBM has leveraged its expertise in artificial intelligence with the incorporation of Watson into its CRM solutions. This integration brings advanced analytics and cognitive capabilities to CRM, facilitating more personalized customer interactions.
- Adobe : Adobe has carved a niche in the digital marketing and content management space, and its foray into CRM is characterized by the focus on creating engaging customer experiences. Adobe CRM solutions are often praised for their creative and visually driven approach to managing customer relationships.
- Salesforce : As a trailblazer in the cloud-based CRM space, Salesforce has firmly established its position as a market leader. It has consistently expanded its offerings and capabilities, often through strategic acquisitions. Its CRM platform is renowned for its comprehensive features that manage all aspects of customer engagement and have popularized the concept of a 360-degree customer view.
- National Powerhouses Enhancing CRM Capabilities
- CEGID: A prominent French software company, CEGID offers diversified CRM solutions that cater to various industry segments, emphasizing local businesses’ requirements and compliance with European regulations.
- 1000mercis Group: Specializing in interactive marketing, this group provides CRM solutions that revolve around data analysis and digital marketing, helping businesses to fine-tune their customer engagement strategies.
- BlueLink: Operating primarily in the customer service and support domain, BlueLink's CRM tools focus on enhancing customer service operations and improving client satisfaction.
- CEGID: A prominent French software company, CEGID offers diversified CRM solutions that cater to various industry segments, emphasizing local businesses’ requirements and compliance with European regulations.
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Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 04/08/2023
Sommaire et extraits
1 Market overview
1.1 CRM market overview and definition
CRM stands for Customer Relationship Management. Customer relationship management can be carried out :
- in-house, facilitated by the use of CRM software
- outsourced: the various tasks involved in customer relationship management are entrusted to an external player. This is the role played by contact centers in particular.
By capitalizing on customer information, CRM solutions enable companies to improve their sales pitches, better target customer needs and habits, and more easily conquer new markets. Customer relationship management is part of a policy of getting to knowcustomers and keeping track of exchanges with them. CRM therefore encompasses all systems and operations aimed at maximizing the quality of customer relations, building customer loyalty and maximizing sales and margins per customer.
The use of CRM software, and in particular SaaS solutions, dominates. A distinction is made between :
- On-siteCRM, involving the acquisition of a license enabling the company to host the software on its server
- SaaS CRM (Software as a Service), where applications and systems are hosted by an external provider and made accessible to the customer via the Internet
In both cases, the aim of CRM software is to optimize the processing and analysis of customer and prospect data.
This study focuses primarily on CRM software, as this is currently the most widespread definition. It also looks at broader aspects of CRM, such as the use of outsourcers/outsourcing.
1.2 A concentrated global market driven by the growth of SaaS solutions
CRM software sales World, ****-*****, in billions of dollars Source: ****
Global spending on customer experience and relationship management (***) reached $**.* billion in **** and is expected to grow at a CAGR of **. *% over the period **** - ****. Growth in this sector is being driven by the development of digital functionalities and AI, enabling personalized ...
1.3 A growing French market
Customer relationship management is part of a policy of mastering customer knowledge and monitoring customer exchanges. While the latest software products combine these two practices, there are also contact centers that make the most of the data they collect, and support their customers in their decision-making thanks to steering tools, key ...
2 Demand analysis
2.1 CRM at the heart of corporate customer relations
According to a survey conducted by HubSport in ****, **.*% of French companies use CRM software as their central point of contact. Nevertheless, more than half of them use a variety of third-party software and solutions, depending on the different aspects of customer relations to be handled.
Customer relationship management tools France, ****, in Source: ...
2.2 What companies expect from CRM
Virtually all companies have the same objectives when purchasing CRM software. Among the most frequently cited objectives, we find the desire to contribute directly to the company's operational(***) growth. Emphasis is placed on improving the work of sales and marketing teams who are closest to the customer. Companies' expectations following CRM ...
2.3 Companies turn to cloud computing: SaaS solutions, a dynamic segment
There are two main segments in the CRM market:
CRM solutions in "on-premise" mode: this refers to software licenses acquired by a company so that the software is hosted directly on the company's server. CRM solutions in SaaS (***) refers to a system whereby an external provider hosts CRM applications and systems, ...
2.4 Demand boosted by social networks
One of the challenges of **** is the hybridization of channels to produce a so-called "social CRM", i.e. a tool that can integrate all social networks in order to trace a customer's journey and enable them to interact with the company on each of these channels. [***]
According to the Hootsuit **** barometer ...
3 Market structure
3.1 Different providers offer customer relationship management services
CRM software value chain
*. Research and development this stage involves the research, design and development of CRM software. Companies invest in research and development to create features and tools that meet specific customer needs.
*. Production and distribution once CRM software has been developed, it needs to be produced and ...
3.2 Players in customer relationship management
The French CRM software market dominated by a handful of international players
The major global CRM players are also the current market leaders in France. Today, * major global players share the CRM software distribution market, most of them acting as on-site installers. In terms of market share, Salesforce has seen significant ...
3.3 Still low penetration of CRM software among small businesses
GRC/CRM usage by company size France, **** Source: ****
This graph illustrates the share of companies with more than ** employees in mainly market sectors (***) using CRM software, with a distinction made between the use made of the latter.
The majority of CRM software target customers are companies with more than *** employees: **% of ...
3.4 Sectoral differences in the use of CRM software
GRC/CRM usage by sector France, **** % of companies Source: ****
According toINSEE, companies using CRM software in France in **** were doing so to optimize the collection, retention and accessibility of customer information more than to analyze customer information for marketing purposes. Nevertheless, the valorization of collected data is increasingly common.indeed , **% of ...
3.5 Interview with Arthur Dachon, co-founder of Sidely
Marine: Today we're talking about the CRM market. CRM software is used to optimize and analyze the processing of data relating to a company's customers or prospects. To decipher this market, today I'm talking to Arthur Dachon, co-founder and CEO of Sidely. Hello Arthur!
Arthur : Hello Marine.
Marine: To begin our ...
4 Offer analysis
4.1 Software prices depend on performance requirements and company size
The cost of acquiring a cRM softwaresoftware are correlated to a number of factors:
The cost of purchasing the software and/or the cost of the monthly subscription, depending for example on the number of contacts in the customer file, the number of e-mails sent, the number of user licenses activated, ...
4.2 Examples of prices in 2022
The prices below are the monthly subscription prices for a **-month contract and for a single user. The minimum price corresponds to the price of the software with basic functions, and the maximum price corresponds to the price with all possible functions.
Software Minimum price in € Maximum price in € Trial period Salesforces ** > ...
4.3 Increasingly adapted and connected CRM solutions
A mobile offering
While CRM is basically a desktop solution, it will increasingly become a mobile solution. For some time now, publishers have been working hard to offer basic mobile versions of their desktop solutions, notably Salesforce with its mobile version of Sales Cloud, to make CRM available anywhere, anytime. Today, ...
4.4 From CRM to social CRM: the growing importance of social networks
Traditionally, CRM (***) is unidirectional, from brand to market. It includes sales, marketing and support functions. It is used to attract customers and keep them coming back. It relies on information gathered about customers to better segment and target them. Social CRM is an evolution of CRM based on social presence, customer ...
5 Regulations
5.1 European regulations and RGPD
According to Gartnercompliance with the European General Data Protection Regulation (***) of May **, **** is expected to, among other thingsincrease the budget dedicated to CRMs already containing a number of personal data inserted over long periods of time. More than just distinguishing between "sensitive" and "non-sensitive" personal customer data, the RGPD will push ...
6 Positioning the players
6.1 Segmentation
- SAP
- Webhelp
- Majorel
- Hardis Groupe
- SalesForce
- Absys Cyborg (Keyrus groupe)
- Adobe Expérience Cloud
- Bullhorn CRM
- Business Web Agence
- Cloudcc
- Hubspot
- Oracle
- Pipedrive
- Vtiger CRM
- Vipp Interstis
- Teleperformance
- Aircall
- Genesys Conferencing (Groupe Intercall)
- Sellsy
- Sidely
- Brevo Sendinblue
- Genesys
Liste des graphiques
- Chiffre d'affaires global du management de la relation client
- Part de marché des logiciels de CRM en fonction du type d'hébergement
- Répartition des part de marché du marché global du CRM par profil de client
- Chiffre d'affaires des centres de contact
- Les outils de gestion de la relation client
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Dernières actualités
Teleperformance : le fondateur prépare sa succession dans un climat chahuté par l'IA - 07/03/2024
- - L'entreprise Teleperformance, fondée en 1978.
- - La valorisation boursière de l'entreprise a été divisée par trois et demi en deux ans.
- - Le chiffre d'affaires a dépassé les 10 milliards d'euros (+2,3 % à périmètre constant) avec l'intégration du concurrent Majorel.
- - Rachat de Majorel, un concurrent principal, dans une opération à trois milliards d'euros.
Logiciels : 8.000 postes affectés chez SAP par une restructuration - 24/01/2024
- 8000 postes (7% des effectifs) de SAP sont affectés par une réorientation vers l'intelligence artificielle.
- SAP prévoit des coûts de deux milliards d'euros pour ce recentrage.
- Le chiffre d'affaires de SAP a augmenté de 6% pour atteindre 31,2 milliards d'euros, principalement grâce aux activités cloud qui ont progressé de 23%
- SAP prévoit une croissance de l'activité cloud de 24 à 27%.
- 3000 postes ont déjà été supprimés en 2023.
Sellsy éditeur de logiciels de relation client pour les PME - 31/10/2023
- Sellsy, une entreprise de logiciel de gestion de la relation client, est utilisée par 8000 PME françaises.
- Sellsy compte 220 collaborateurs et réalise un chiffre d'affaires de 12,7 millions d'euros.
- Selon une étude réalisée par Roland Berger en 2021, seulement 20% des TPE-PME françaises sont équipées de CRM, pour un marché total de 800 millions d'euros.
- Sellsy est en croissance de 90% sur trois ans.
- L'éditeur a été repris par le fonds PSG Equity en 2022
- Sellsy a acquis une société espagnole, Quipu, qui compte 50 salariés et 10.000 clients.
Teleperformance étend son partenariat avec Microsoft - 20/06/2023
- Engagement pluriannuel de 185 millions de dollars (environ 170 millions d'euros) entre Teleperformance et Microsoft.
- Amélioration de l'expérience client grâce aux premiers projets pilotes utilisant TP GenAI.
- Réduction du temps de traitement des appels de 25%.
- Réduction du temps de réponse aux e-mails de 20%.
- Augmentation du taux de conversion des ventes de 35%.
Oracle lance un cloud souverain incompatibe SecNumCloud. - 20/06/2023
- Oracle a annoncé le lancement de son offre EU Sovereign Cloud le 20 juin 2023.
- Two data center sites ont été ouverts pour l'occasion, l'un à Francfort en Allemagne, l'autre à Madrid en Espagne.
- Cette offre dédiée est destinée aux 27 pays membres de l'Union européenne mais est également ouverte à d'autres pays comme la Norvège.
- L'offre EU Sovereign Cloud ne répond pas aux critères SecNumCloud établis par l'Agence nationale de la sécurité des systèmes d'information (Anssi).
- Oracle vise les secteurs critiques avec son EU Sovereign Cloud, tels que la santé, les services financiers, les opérateurs télécoms et le secteur public.
- La position d'Oracle sur le marché mondial du cloud est actuellement 7e, selon Synergy Research, avec 2% de parts de marché.
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the CRM Market | France
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