Summary of our market study

Lhe market for cycling equipment is estimated at between €120 and €150 million, and the is estimated at €3.4 billion.

The global market for cycling equipment has grown significantly, fuelled by the increasing popularity of bicycles. Nearly 1.300 billion people practice cycling. This market is expected to grow by 6.9% per year between 2023 and 2033. The global market is estimated at $16.2 billion in 2022.

In France, the cycling market boomed during the COVID-19 crisis, with growth of 15% between 2020 and 2021, reaching a value of 3.4 billion euros. This surge is driven in part by the dynamism of the electrically-assisted bicycle (EAB) sector.

The French sporting goods and bicycle market is heavily dependent on imports, mainly from Asia and Europe. Some cities, such as Strasbourg and Grenoble, boast a high usage rate (17%), while others, notably Mediterranean towns, are lagging behind.

70% of the French population are in favor of compulsory helmet use, but only 30% wear them regularly.

Specialized accessory brands such as Cyclable and Ekoï target the high-end segment.

The cycling equipment market in France

The cycling equipment market is estimated at between €120 and €150 million, or 4% of the total cycling market.

Cyclists fall into four main categories: club-affiliated enthusiasts, sports enthusiasts, leisure cyclists and cyclists who use bicycles to get around town. The cycling population includes 440,000 club-registered cyclists and over 1 million regular sport cyclists.

Demand follows seasonal cycles, with peaks during the Tour de France and vacation periods.

The market is organized around several distribution channels: specialist retailers focus on high-end, high-performance technical equipment, while sports superstores and hypermarkets cater for the bulk of consumers. Decathlon and Intersport straddle the two fields, offering a wide range of cycling accessories, from the simplest to the most sophisticated.

Some industry players

  • Decathlon: A world leader in sporting goods distribution, assembling over 200,000 bicycles every year.
  • Intersport: a major distributor and manufacturer of cycles with the acquisition of Manufacture du cycle, a major player in bicycle assembly in France.
  • Cyclable: developed through a franchise model to establish over 50 stores in France, Switzerland and Luxembourg.
  • Ekoï: French company, supplier of a wide range of cycling equipment from shoes and helmets to eyewear and textiles.
  • Impex, Adone ,Chollet, Ertedis supply the mass market
  • Shimano, world leader in mechanical components
  • Campagnolo, Italian leader
  • Zefal, famous brand of bicycle pumps

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

The cycling equipment market is a sub-segment of the bicycle and electric bicycle market. Cycling equipment comprises all the clothing and protective gear needed for road and mountain biking activities. In this study, we will consider all safety, comfort and performance equipment for cyclists.

The market for cycling equipment is growing in proportion to the market for bicycles: as users equip themselves with bicycles, they also equip themselves with cycling equipment adapted to their needs. The bicycle market is growing at a steady pace, estimated to grow by 4.29% per year between 2021 and 2026. The most dynamic market is Latin America, with strong recent development, while the largest market is South Asia.

The market for bicycles and cycling equipment is doing very well in France, driven by the electrically-assisted bicycle (EAB) sub-sector. lectrically assisted bicycles (VAE), cycling in France is enjoying marked dynamism, which is largely benefiting the cycling equipment market.

The COVID-19 crisis has not dampened French interest in bicycles and electric bikes, with the industry recording exceptional growth during the health crisis (+43% in two crisis years). For cycle professionals, the COVID-19 crisis has been a real godsend: in their view, the French seem to have reconnected with cycling, and they are observing an upmarket trend for bicycles and cycling equipment that augurs years of growth for this market.

1.2 A dynamic global market

The cycling equipment market benefits from the same dynamism as the cycling market in general.however, it should be noted that cyclists who buy from specialist brands and with specific equipment are the most committed. PwC has conducted a study between **** and **** on cyclists' habits, which provides us with an insight ...

1.3 Growing domestic market

The French national bicycle market is growing strongly, and the Union Sport et Cycle, which brings together the majority of players in the transport and leisure bicycle industry, has published its report for ****. The cycle market represented *.* billion euros in value in ****, up **% on ****.

Evolution of bicycle market sales Frande, ****-****, ...

1.4 Foreign Trade

The specific market for cycling equipment is not categorized by customs referencing systems. For example, cycling equipment may be found marginally in the safety equipment category, in the same way as construction gloves and safety shoes (***), cycling equipment can also be found in the sporting goods section. This is what we'll ...

2 Demand analysis

2.1 The French and bicycles

The market for cycling equipment is conditioned by the market for cycling, so it is necessary to know the relationship of the French to cycling in order to determine French demand for cycling equipment.In ****, the bicycle was still the best-selling means of transport in France, with *.* million units sold (***). However, ...

2.2 Safety equipment

Bicycle safety is a key issue for manufacturers and consumers alike. The central piece of equipment for bicycle safety is the bicycle helmet.Numerous prevention campaigns have emphasized the use of bicycle helmets for cyclists' safety, but many other items of equipment are necessary for cyclists' safety. The road safety website ...

2.3 Performance equipment

In France, the performance equipment market is mainly driven by members of the French Cycling Federation, which covers all cycling disciplines: - Road cycling - Mountain biking - Track cycling - BMX...

In ****, the French Cycling Federation will have ***,*** members. The most popular discipline is road cycling, with **% of members practicing ...

2.4 Cyclical and seasonal demand

The market for cycling equipment and specialized sports and leisure equipment in general is driven by seasonal consumer demand. Let's take a look at the retail market for specialized sporting goods, which includes cycling, fishing and camping equipment.

Sales trends in the specialized sporting goods market France, ****-****, index base *** in ...

3 Market structure

3.1 Territorial organization of the industry

The cycling equipment industry is structured around manufacturers and distributors, and the majority of cycling equipment is imported. The industry's trade balance in **** was in deficit by *** (***). URSSAF lists all these companies and the employees working in the sector.

Structure of territorial production in France :

To find out about national production, ...

3.2 Distribution networks

The cycle industry is compartmentalized according to cycle demand.

Firstly, low-end and mid-range bicycles are used for short trips and leisure. These cycles make up the bulk of the volume. The cycling equipment needed for these activities does not make up a large part of the volume of cycling equipment. These ...

3.3 A market of giants and new brands

Giant multi-sports retailers:Decathlon is France's leading bicycle retailer. Its integrated model is highly effective in the current economic climate. It is active at all levels of the value chain. For assembly, its B'Twin Village production site in Hellemes (***) covers all the needs of cyclists. The company has positioned itself as ...

4 Offer analysis

4.1 Price typology

The equipment needed for road and downhill cycling includes helmets, shoes, goggles, cycling jerseys and protective gear.

Cycling jersey prices:

We're going to compare the prices of the leading cycling jersey brands, using the websites of these different brands as our source. All these brands sell a wide range of jerseys, ...

4.2 Different types of equipment for different types of bike

With the evolution of cycling as a way of life , its forms have multiplied to respond to the desires of users. Today, there are a multitude of different bikes, each with its own specific equipment, making each bike unique. Performance, comfort and safety on all types of terrain are paramount, and ...

4.3 New innovations in the cycling equipment market

The market for cycling equipment is highly conducive to innovation. expensive products, so costly innovations can be highly appreciated if they provide cyclists with significant benefits.Illuminated helmets:Many companies offer to install LEDs on cyclists' helmets to make them more visible to other road users. These LEDs can be connected ...

5 Regulations

5.1 General regulations

Bicycle production regulations (***)

EU safety standards are specific to each product family, and have been transposed into the following French standards:

-NF EN ***** (***)Bicycle accessories: luggage racks;

Compulsory bicycle accessories

A number of accessories are compulsory for cycling, all designed to enhance cyclists' safety. These requirements are communicated by the French ...

5.2 Competition regulations specific to cycling equipment

Road bike racing

To study regulations in road bike competitions, we'll take the regulations for the Tour de France **** as an example.

Helmet and equipment regulations:"During the Tour de France, the wearing of a rigid safety helmet is compulsory, in strict compliance with the technical rules laid down by the ...

6 Positioning the players

6.1 Player segmentation

  • Décathlon France
  • Ekoï
  • Oakley
  • Specialized
  • Shimano
  • Intersport International
  • Intersport France
  • Impex
  • CMP Campagnolo
  • Add One
  • Ertedis
  • Chollet
  • Zefal

List of charts presented in this market study

  • Worldwide bicycle use
  • Distribution of bicycle use in France
  • Sales trends in the bicycle market
  • Balance of trade trends in the sporting goods market
  • Balance of trade in bicycles
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Latest news

Intersport and Go Sport hot on Decathlon's heels in France - 11/04/2024
  • Stabilization of like-for-like sales last year at Intersport.
  • Increase in sales following the acquisition of Go Sport: 3.65 billion euros, i.e. **an increase of 11.2% compared with 2022.
  • Projected openings: Between 15 and 20 new stores planned each year
Ekoï aims to revolutionize the bicycle pedal - 28/03/2024
  • - Weight of the new pedal developed by Pédalissime: 85 grams, compared with 120 grams for competitors.
  • - Pédalissime takes on market giants such as Look and Shimano.
  • - Pédalissime was founded by Jean-Christophe Rattel, head of Ekoï, in association with Raphaël Dalle
  • - The "PW8" pedal has been tested by several professional teams and is homologated by the International Cycling Union.
  • - All pedals will be made in France.
  • - The bicycle pedal market is a niche but global one.
Intersport plans to sell around thirty of its stores - 07/11/2023
  • Around thirty Intersport stores could be sold to Schiever.
  • Intersport is France's second-largest sporting goods retailer.
  • Intersport is a cooperative of nearly 300 entrepreneurs.
  • The Intersport network comprises some 800 specialist stores.
  • Jacky Rihouet, CEO of Intersport, may sell 20 Intersport stores and five Intersport outlets that he owns.
  • Four Blackstore ready-to-wear stores and two Go Sport stores could also be sold to Schiever.
Cycling equipment manufacturer Ekoï sets out to conquer the American market | Ekoï conquers cycling America - 18/10/2023 Creation of the Ekoï brand: 2001 Year of Ekoï's shift to online sales: 2008 (7 years after its creation) Expected sales for Ekoï in Germany: 10 million euros this year, 15 million euros next year Trocadéro Capital stake: 22% since 2020 Number of professional athletes wearing Ekoï: over 400 Textiles account for: 60% of Ekoï sales Number of Ekoï employees: 68 Ekoï's goal: to double sales within 4 years.
Ekoï, a French cycling equipment supplier on the Tour - 04/07/2023
  • The SME Ekoï was created over 20 years ago
  • The Tour de France is watched by over 40 million television viewers in France and 150 million in Europe
  • Ekoï supplies around 500 helmets and 400 goggles per team per season, as well as large quantities of textile parts.
  • Ekoï is based in Fréjus
  • 66 employees
  • 65% of sales generated outside France
  • The company is aiming for sales of 45 million euros in 2023, with a medium-term target of close to 100 million euros
  • Ekoï has been selling its products exclusively online since 2011
  • Helmets are made in Asia and textiles in the European Union, specifically Italy.
Jacky Rihouet, CEO France: Intersport will soon be flirting with sales of 4 billion euros - 29/06/2023
  • Number of Intersport stores: 885
  • Number of Go Sport stores acquired: 72
  • Number of stores to be rebranded to Intersport in the coming year: 50
  • 2013: Year of acquisition of the cycle assembly plant, France's leading bicycle assembler
  • Number of employees: 15,000

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Décathlon France
Ekoï
Oakley
Specialized
Shimano
Intersport International
Intersport France
Impex
CMP Campagnolo
Add One
Ertedis
Chollet

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The market for cycling equipment: helmets, safety, clothing | France

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