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Summary of our market study
Lhe market for cycling equipment is estimated at between €120 and €150 million, and the is estimated at €3.4 billion.
Nearly 1.300 billion people worldwide practice cycling. The global market is estimated at $16.2 billion in 2022.
In France, the cycling market boomed during the COVID-19 crisis, with growth of 15% between 2020 and 2021, reaching a value of €3.4 billion. This surge is driven in part by the dynamism of the electrically-assisted bicycle (EAB) sector.
The French sporting goods and bicycle market is heavily dependent on imports, mainly from Asia and Europe.
70% of the French population are in favor of compulsory helmet use, but only 30% wear them regularly.
Cyclists fall into four main categories: club-affiliated enthusiasts, sports enthusiasts, leisure enthusiasts and cyclists who use bicycles for city travel. The cyclist population includes 440,000 club-registered cyclists and over 1 million regular sport cyclists.
The market is organized around several distribution channels: specialized retailers focus on high-end, high-performance technical equipment, while sports superstores and hypermarkets cater for the bulk of consumers.
Some players in the sector
- Decathlon: A world leader in sporting goods distribution, assembling over 200,000 bicycles every year.
- Intersport: a major distributor and manufacturer of cycles with the acquisition of Manufacture du cycle, a major player in bicycle assembly in France.
- Cyclable: developed through a franchise model to establish over 50 stores in France, Switzerland and Luxembourg.
- Ekoï: French company, supplier of a wide range of cycling equipment from shoes and helmets to eyewear and textiles.
- Impex, Adone ,Chollet, Ertedis supply the mass market
- Shimano, world leader in mechanical components
- Campagnolo, Italian leader
- Zefal, famous brand of bicycle pumps
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The cycling equipment market is a sub-segment of the bicycle and electric bicycle market. Cycling equipment comprises all the clothing and protective gear needed for road and mountain biking activities. In this study, we will consider all safety, comfort and performance equipment for cyclists.
The market for cycling equipment is growing in proportion to the market for bicycles: as users equip themselves with bicycles, they also equip themselves with cycling equipment adapted to their needs. The bicycle market is growing at a steady pace, estimated to grow by 4.29% per year between 2021 and 2026. The most dynamic market is Latin America, with strong recent development, while the largest market is South Asia.
The market for bicycles and cycling equipment is doing very well in France, driven by the electrically-assisted bicycle (EAB) sub-sector. lectrically assisted bicycles (VAE), cycling in France is enjoying marked dynamism, which is largely benefiting the cycling equipment market.
The COVID-19 crisis has not dampened French interest in bicycles and electric bikes, with the industry recording exceptional growth during the health crisis (+43% in two crisis years). For cycle professionals, the COVID-19 crisis has been a real godsend: in their view, the French seem to have reconnected with cycling, and they are observing an upmarket trend for bicycles and cycling equipment that augurs years of growth for this market.
1.2 A dynamic global market
The cycling equipment market benefits from the same dynamism as the cycling market in general.however, it should be noted that cyclists who buy from specialist brands and with specific equipment are the most committed. PwC has conducted a study between **** and **** on cyclists' habits, which provides us with an insight ...
1.3 Growing domestic market
The French national bicycle market is growing strongly, and the Union Sport et Cycle, which brings together the majority of players in the transport and leisure bicycle industry, has published its report for ****. The cycle market represented *.* billion euros in value in ****, up **% on ****.
Evolution of bicycle market sales Frande, ****-****, ...
1.4 Foreign Trade
The specific market for cycling equipment is not categorized by customs referencing systems. For example, cycling equipment may be found marginally in the safety equipment category, in the same way as construction gloves and safety shoes (***), cycling equipment can also be found in the sporting goods section. This is what we'll ...
2 Demand analysis
2.1 The French and bicycles
The market for cycling equipment is conditioned by the market for cycling, so it is necessary to know the relationship of the French to cycling in order to determine French demand for cycling equipment.In ****, the bicycle was still the best-selling means of transport in France, with *.* million units sold (***). However, ...
2.2 Safety equipment
Bicycle safety is a key issue for manufacturers and consumers alike. The central piece of equipment for bicycle safety is the bicycle helmet.Numerous prevention campaigns have emphasized the use of bicycle helmets for cyclists' safety, but many other items of equipment are necessary for cyclists' safety. The road safety website ...
2.3 Performance equipment
In France, the performance equipment market is mainly driven by members of the French Cycling Federation, which covers all cycling disciplines: - Road cycling - Mountain biking - Track cycling - BMX...
In ****, the French Cycling Federation will have ***,*** members. The most popular discipline is road cycling, with **% of members practicing ...
2.4 Cyclical and seasonal demand
The market for cycling equipment and specialized sports and leisure equipment in general is driven by seasonal consumer demand. Let's take a look at the retail market for specialized sporting goods, which includes cycling, fishing and camping equipment.
Sales trends in the specialized sporting goods market France, ****-****, index base *** in ...
3 Market structure
3.1 Territorial organization of the industry
The cycling equipment industry is structured around manufacturers and distributors, and the majority of cycling equipment is imported. The industry's trade balance in **** was in deficit by *** (***). URSSAF lists all these companies and the employees working in the sector.
Structure of territorial production in France :
To find out about national production, ...
3.2 Distribution networks
The cycle industry is compartmentalized according to cycle demand.
Firstly, low-end and mid-range bicycles are used for short trips and leisure. These cycles make up the bulk of the volume. The cycling equipment needed for these activities does not make up a large part of the volume of cycling equipment. These ...
3.3 A market of giants and new brands
Giant multi-sports retailers:Decathlon is France's leading bicycle retailer. Its integrated model is highly effective in the current economic climate. It is active at all levels of the value chain. For assembly, its B'Twin Village production site in Hellemes (***) covers all the needs of cyclists. The company has positioned itself as ...
4 Offer analysis
4.1 Price typology
The equipment needed for road and downhill cycling includes helmets, shoes, goggles, cycling jerseys and protective gear.
Cycling jersey prices:
We're going to compare the prices of the leading cycling jersey brands, using the websites of these different brands as our source. All these brands sell a wide range of jerseys, ...
4.2 Different types of equipment for different types of bike
With the evolution of cycling as a way of life , its forms have multiplied to respond to the desires of users. Today, there are a multitude of different bikes, each with its own specific equipment, making each bike unique. Performance, comfort and safety on all types of terrain are paramount, and ...
4.3 New innovations in the cycling equipment market
The market for cycling equipment is highly conducive to innovation. expensive products, so costly innovations can be highly appreciated if they provide cyclists with significant benefits.Illuminated helmets:Many companies offer to install LEDs on cyclists' helmets to make them more visible to other road users. These LEDs can be connected ...
5 Regulations
5.1 General regulations
Bicycle production regulations (***)
EU safety standards are specific to each product family, and have been transposed into the following French standards:
-NF EN ***** (***)Bicycle accessories: luggage racks;
Compulsory bicycle accessories
A number of accessories are compulsory for cycling, all designed to enhance cyclists' safety. These requirements are communicated by the French ...
5.2 Competition regulations specific to cycling equipment
Road bike racing
To study regulations in road bike competitions, we'll take the regulations for the Tour de France **** as an example.
Helmet and equipment regulations:"During the Tour de France, the wearing of a rigid safety helmet is compulsory, in strict compliance with the technical rules laid down by the ...
6 Positioning the players
6.1 Player segmentation
- Décathlon France
- Ekoï
- Oakley
- Specialized
- Shimano
- Intersport International
- Intersport France
- Impex
- CMP Campagnolo
- Add One
- Ertedis
- Chollet
- Zefal
List of charts presented in this market study
- Worldwide bicycle use
- Distribution of bicycle use in France
- Sales trends in the bicycle market
- Balance of trade trends in the sporting goods market
- Balance of trade in bicycles
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Latest news
Intersport and Go Sport hot on Decathlon's heels in France - 11/04/2024
- Stabilization of like-for-like sales last year at Intersport.
- Increase in sales following the acquisition of Go Sport: 3.65 billion euros, i.e. **an increase of 11.2% compared with 2022.
- Projected openings: Between 15 and 20 new stores planned each year
Intersport plans to sell around thirty of its stores - 07/11/2023
- Around thirty Intersport stores could be sold to Schiever.
- Intersport is France's second-largest sporting goods retailer.
- Intersport is a cooperative of nearly 300 entrepreneurs.
- The Intersport network comprises some 800 specialist stores.
- Jacky Rihouet, CEO of Intersport, may sell 20 Intersport stores and five Intersport outlets that he owns.
- Four Blackstore ready-to-wear stores and two Go Sport stores could also be sold to Schiever.
Jacky Rihouet, CEO France: Intersport will soon be flirting with sales of 4 billion euros - 29/06/2023
- Number of Intersport stores: 885
- Number of Go Sport stores acquired: 72
- Number of stores to be rebranded to Intersport in the coming year: 50
- 2013: Year of acquisition of the cycle assembly plant, France's leading bicycle assembler
- Number of employees: 15,000
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The market for cycling equipment: helmets, safety, clothing | France
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