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Summary of our market study
The global genset market is valued at $5 billion and is expected to grow at an average annual rate of 5%.
In France, after the sanitaryware crisis which caused a sharp fall in the market, the Russian-Ukrainian conflict which began in February 2022 led to a spectacular rise in electricity prices.
The French domestic market remained relatively stable until 2021, and began to rise again from 2022 onwards.
Generators with a capacity of less than 75 kVA dominate the market in terms of numbers.
Powerful diesel generators account for 70% of worldwide sales, with manufacturers such as Cummins, SDMO, Jenbacher-Kohler and Caterpillar.
After the slowdown caused by the COVID-19 pandemic, the genset market is seeing an increase in demand in the commercial, industrial and residential sectors.
The bulk of the market is for emergency generators for the retail, public administration, defense, hospital and education sectors. These electricity-intensive sectors have an absolute need for emergency power solutions.
A particularly cutting-edge sector is the supply of emergency power units for data centers, the number of which is growing rapidly in France and Europe.
The public works sector makes extensive use of rental equipment to meet occasional demand. Loxam, Kilouto, CGL and many other rental companies meet this demand.
In the residential sector, the French population is increasingly concerned about energy prices, and the majority say they are ready to adopt energy-saving measures. This sentiment may encourage homeowners to consider generators as a protection against potential disruptions and a means of managing expenditure.
Generators can also help reduce electricity consumption during peak periods. This is a return to past practices such as the EJP peak-shaving program.
Over 6,000 generating facilities in France are still in use.
The market is also moving towards more environmentally-friendly offerings, with small rechargeable electric generators becoming best-sellers, replacing small gasoline or diesel-powered sets.
The manufacture of electric motors, generators and transformers is stable until 2020, and is now on the rise again.
Generator market players
- Cummins - renowned for its reliable and innovative diesel and natural gas generator sets. With a heritage spanning more than a century.
- Generac Power Systems - Leader in residential, commercial and industrial standby power
- Kohler - Its generators are renowned for their robust construction and seamless integration into a variety of applications, from residential to industrial.
- Multiquip - Serving the construction and industrial sectors, Multiquip has built a reputation for providing versatile, reliable power solutions.
- Harrington Generators International Ltd - Specializing in power generation, Harrington Generators offers a range of generator sets to meet a variety of energy needs.
- Caterpillar - Global manufacturer of high-power generator sets, represented in France by Eneria
- Honda Siel Power Products - Honda generators are renowned for their portability, energy efficiency and low noise levels.
- SDMO - A member of the Kohler family, SDMO Industries is a major player based in France, specializing in the design, manufacture and installation of generator sets. It provides customized energy solutions worldwide.
- Jenbacher, Austrian manufacturer of industrial engines and generator sets, part of General Electric (GE)
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Summary and extracts
1 Market overview
1.1 Definition and presentation
Generating sets are self-contained devices that produce electricity and consist of an internal combustion engine that drives an alternator. They come in a wide range of models, from a few kilograms to several dozen tons in weight. Power is measured in volt-amperes (VA), kilovolt-amperes (kVA) or megavolt-amperes (MVA). The most powerful gensets are powered by diesel engines or gas turbines.
The genset market can be segmented according to several criteria:
- Electrical capacity (< 75 kVA, 75 - 350 kVA and > 350 kVA)
- Use (commercial, residential or industrial)
- Fuel type
- End application (standby, Prime/Continuous Power and Peak Shaving Power)
For all sectors of use (from events to construction, from the food industry to healthcare), the presence of generators in the structure is particularly important in the event of a power cut.
The generator market can be divided into three main categories:
- High-power generators, built by manufacturers with very large industrial engines (Caterpilar, Jenbacher...). These are standby generators purchased by large-scale industrial consumers, hospitals and public authorities, and by installers of cogeneration plants. This market is currently driven by the considerable worldwide growth in data centers. These units are manufactured to special order.
- Medium-power generators mass-produced by genset manufacturers (Pramac, etc.) are used mainly in the construction and public works sectors, and in the events industry to meet one-off power or electrical safety requirements. Most of these gensets are rented for short periods.
- Small, mass-produced generators distributed by DIY superstores and specialist retailers. These sets are often manufactured in China, using engines produced by the world's leading engine manufacturers (Honda, Kipor....)
A new trend on the French market is the rental of medium-power generators. Even if the French electricity grid is highly reliable, many industrial sectors need to secure their energy requirements in the event of a power cut. This is why several market players have emerged in the generator rental sector(Kiloutou and Loxam, for example).
In 2020, the COVID-19 pandemic had a negative impact on the global genset market. This was the consequence of several lockdowns that led to the closure of retail outlets as well as many manufacturing plants, and thus a reduction in global electricity demand.however, in 2022, a number of factors have led to the start of new growth in the genset market, including rising energy demand from the manufacturing industry and the growing need for emergency back-up power solutions.
The Russian-Ukrainian conflict, underway since February 2022, has also had a significant impact on the French electricity market. It has led to a considerable rise in prices: as an indication, the price per MWh per month for VSEs in 2023 reached €240/MWh, compared with €140/MWh in 2022. This represents an opportunity for the genset market, which could be used to a greater extent during peaks in electricity consumption, particularly in winter.
Finally, the end of the tariff shield previously put in place by the Borne government suggests an increase of almost 9% for 2024, and a potentially harsh winter in 2024, to the benefit of generator production companies.
1.2 The global market
The global genset market was valued in **** at $*.** billion, and is expected to grow at a CAGR of *.**% over the period ****-****, reaching a market value of * billion by the end of the decade. [***]
Global market size for generator sets World, **** - **** Source : Precedence Research * forecasts
it should be noted that ...
1.3 The domestic market
In order to study the size of the genset market, we will look at the market for the manufacture of motors, generators and electrical transformers (***), of which it is a part.
sales trends in the market for the manufacture of electric motors, generators and transformers France, ****- Jan-Sept ****, in billions of ...
1.4 Foreign trade
In order to study the foreign trade data for generating sets, we looked at data relating to customs code ****, which defines: "Generating sets and electric rotary converters."
trend in the level of exports of generating sets and electric rotary converters France, ****-****, in millions of euros Source: ****
Between **** and ****, France's exports ...
2 Demand analysis
2.1 Demand for electricity determines demand for gensets
In the last quarter of ****, electricity consumption at normal temperatures was *.*% lower than in ****, and *.*% lower than in the ****-**** period: this impacted demand for electrical generators, unevenly across sectors.
In the last quarter of ****, national consumption fell by *% compared with historical averages. This drop initially impacted the industrial sector, with ...
2.2 Demand explodes with rising energy prices and fears of power cuts
In the past, the use of generators was much more common. This was the era of the EJP "peak-shaving" scheme. Since ****, EDF had been encouraging businesses to buy powerful generators to produce electricity and sell it at low prices on winter days, when peaks in electricity demand could destabilize the grid. ...
2.3 Focus on residential demand
The use of electricity
Electricity is used by households to power several appliances. The average breakdown of electricity consumption in France is shown below. It shows that heating, cooling, washing, information and communication technologies and domestic hot water account for the majority of electricity consumption.
Average breakdown of residential electricity consumption ...
2.4 Focus on electricity demand in business and industry
In the service sector, retail is the activity that consumes the most electricity, as shown in the graph below. In ****, the retail sector consumed **,*** gigawatt-hours. The following activities consume the most electricity: public administration and defense, human health, education, wholesale trade and telecommunications.
Economic activities in the tertiary sector that consume ...
3 Market structure
3.1 Value chain
3.2 Industry players and organization
In order to study the forces at work in the genset market, data relating to NAF code **.**Z, which defines the"manufacture of electric motors, generators and transformers". This aggregate includes the following activities:
The manufacture of electric motors (***) Manufacture of electrical distribution transformers Manufacture of arc-welding transformers Manufacture of fluorescent ...
3.3 Type of generator depending on use
The type of genset required depends on its intended use. The table below summarizes the different options according to the desired use:
Source: ****
3.4 French players
According to Europage, a sourcing platform for companies in the BtoB business sectors, there are ** players positioned in the generator set segment in France. They are divided into several categories. The four main categories (***) are listed in the table below:
note the presence in the above table of several French generator ...
4 Offer analysis
4.1 Offer typology
Not all generators have the same capacities or the same technologies. There are three main types on the market: gasoline-powered generators, diesel-powered generators and soundproof generators.
Gasoline-powered generators
Gasoline-powered generators are appreciated for their versatility. They are suitable for domestic use, for DIY enthusiasts for example. They are available with electric ...
4.2 Production price trends
French industry output price index trends for all markets for NAF code **.** France, ****-*****, index base *** in **** Source: ****
The price of electric motors, generators and transformers naturally varies enormously according to the technology used and the power required. However, INSEE indices show that the production price of electric motors, generators and ...
4.3 Best-selling model prices
The Amazon marketplace lists the best-selling products in the "generators and energy" category. The top ** products are listed in the table below (***):
Source: ****
*Price "from
In the table above, we can see the presence of several generators that recharge electrically. Indeed, with the growing concern about carbon impact, the offer ...
4.4 Supply trends
A greener offering
In view of the climatic and noise nuisances associated with conventional generators, many players are looking for solutions to provide reliable, non-polluting and quiet sources of electricity when power is needed.
at the Alès international conference on green vehicles, Enedis, in partnership with Schneider Electric, presented the ...
5 Regulations
5.1 Hours-of-use regulations
As with any engine-powered machine, the use of generators in urban areas or close to neighborhoods is subject to noise regulations.
The law prohibits the use of noisy engine-powered tools outside the following time slots:
on working days: from *:** a.m. to ** p.m. and from *:** p.m. to *:** p.m. ...
5.2 Generator location regulations
Under ERP (***).
The genset must be located in an approved room:
Access to the room is restricted to qualified personnel. The room is identified and easily accessible to the emergency services. The walls and high floor of the room are not in direct communication with rooms accessible to the public. Installation ...
6 Positioning the players
6.1 Segmentation
Source: ****
- SDMO (Groupe Kohler)
- FG Wilson (Caterpillar Groupe)
- Eneria (Bergerat Monnoyeur)
- Jenbacher (GE Group)
- Pramac
- Delta Service Location
- 2AST
- Clarke Energy France
- H2SYS
- Eodev
List of charts presented in this market study
- Worldwide generator market size
- Change in number of employees in the manufacture of electric motors, generators and transformers
- Number of companies manufacturing electric motors, generators and transformers
- Trend in exports of generating sets and rotary electrical converters
- Trade balance and imports of generating sets and rotary electric converters
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Latest news
Hydrogen: EODev raises €46 million to compete more effectively with diesel fuel - 24/11/2023
- EODev founded in 2019
- Present in 25 countries
- Employs 90 people
- Plans to double sales to 18 million euros
- Its flagship product, the GEH2, sold over a hundred units worldwide in 2023
- Raised 20 million euros in 2021 and 46 million euros in 2022
- Majority owned by Energy Observer
- Contract worth over 20 million euros with Toyota Australia
- 85% of sales generated internationally, including 30% in Europe
- Maritime transport is a key market for EODev, given the obligation to reduce emissions from ships at berth by 70% by 2050.
Eodev: 46 million euros to accelerate development of its hydrogen generators - 15/11/2023
- The French government has dedicated €9 billion to the development of hydrogen equipment manufacturers and users since 2018.
- EODev, an independent company, employs 90 people.
- EODev has grown significantly, from 4 generators sold in 2021 to over 100 units sold worldwide in 2023.
- EODev has entered into a partnership with Toyota Australia, which has become the company's first franchisee.
- The French company already covers 25 countries through its international expansion.
Hydrogen: H2SYS steps up industrialization - 25/08/2023
- Groupe Idec Invest Innovation invests 1.5 million euros in H2SYS.
- The Idec Group's investment fund has invested 45 million euros in start-ups in the green energy and decarbonization sectors.
- H2SYS achieves sales of 1.4 million euros in 2022
- H2SYS generates 25% of its sales from exports.
- h2SYS employs 22 people.
H2SYS to build a factory for its hydrogen generator sets - 11/08/2023
- H2SYS was founded in 2017. A new factory is planned, with an estimated budget of €10 million.
- At present, H2SYS has a production capacity of around 150 machines a year.
- With the new plant, production capacity will increase to 800 or 1,000 machines per year.
- H2SYS sales have doubled since 2021, reaching 1.4 million euros in 2022.
- A diesel-powered generator emits three times more CO2 than a hydrogen-powered one.
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