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MARKET OVERVIEW

1.1 Definition and scope of study

The funeral market is the market related to the funeral organized following the death of a person. Formerly handled in France by a number of public players, notably the Société́ of the Pompes funéraires générales in the 19th century, the sector has been liberalised since 1993. Numerous companies then entered the market.

The funeral market is composed of two main players:

  • Funeral services (organisation of the funeral, provision of the coffin or urn (depending on the choice of cremation or burial), transfer of the body and hygienic care of the deceased)
  • Marble services (making of tombstones and monuments, flowers and cemetery fees)

The French market is composed of multitude of small and medium-sized players with a highly developed territorial anchorage. However, the market tends to concentrate around major national players such as Funécap and OGF, following multiple mergers and acquisitions.

The funeral market is also faced with the arrival of new players: the mutuals . Formerly organised through partnerships with the historical players in the funeral industry, their offer is evolving. They want to be able to accompany their members as closely as possible until the end of their lives. The Maison des Obsèques, created by mutual insurance companies, is an example of this. Also, funeral insurance products are growing rapidly and facilitate the organisation of funerals following a death.

The funeral market is closely linked to the structural demographic changes in France, which are favourable to its development. To remain highly dynamic, market players are renewing and diversifying their offers More environmentally responsible solutions (e.g. eco-certified coffins) or low-cost solutions are emerging. It should also be noted the growing importance of online communication of the various funeral networks and actors, who organize the promotion of their services on digital channels.

Finally, practices are evolving and the cremation is increasingly being chosen over a traditional funeral.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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