The funeral market - France

On a global scale, the funeral sector is experiencing significant growth, and is expected to grow by 6.1% annually between 2023 and 2033. The French market has seen average growth of 3.6% between 2015 and 2023. This market is made up of a multitude of small and medium-sized private players with highly developed territorial roots. However, the market is tending to concentrate around major national players such as Funécap and OGF, following multiple mergers and acquisitions. The funeral market is also facing the arrival of new players: mutual insurance companies. Formerly organized through partnerships with the historic players in the funeral industry, their offer is evolving. They want to be able to support their members as closely as possible right up to the end of their lives. La Maison des Obsèques, created by mutual insurers, is one example. In addition, funeral insurance products are on the rise, making it easier to organize a funeral following a death. The funeral market is closely linked to France's structural demographic changes, which are conducive to its growth. To remain dynamic, market players are renewing and diversifying their offerings: more ecologically responsible solutions (such as eco-certified coffins) and low-cost products are emerging. We should also note the growing importance of online communication by the various networks and players in the funeral industry, who are promoting their services via digital channels. Finally, practices are evolving, and cremation is increasingly being chosen over traditional burial. As a result, the number of cremations carried out each year is increasing, as is the number of crematoria created. In the case of cremation, the deceased can choose the destination of the post-cremation ashes, including:

In the countryside ; In a cemetery; On private property.