Content of the study:
The funeral market - Germany

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MARKET OVERVIEW

1.1 Scope of the study

The funeral market includes all services that can be used at the time of death of a person. These are:

  • direct services of the funeral director: these services include the provision of the coffin or urn (depending on the choice of cremation or burial), the transfer of the body and the hygienic care of the deceased. Funeral homes can also handle administrative procedures such as applying for a death certificate or deregistration with health insurance companies, etc. can be taken over.
  • outside services such as the florist or placement of the obituary. Cemetery fees are also included in funeral expenses.

Due to the increase in deaths as a result of the coronavirus pandemic and price increases by industry participants due to cost, industry revenue grew by 6.1% globally in 2020.

As baby boom generations continue to age, the average mortality rate in developed countries is rising. Germany is no exception, with the average mortality rate rising from 10.6 to 11.9 per 1,000 population between 2011 and 2020[World Bank], contributing to the development of the funeral market. Demographic change is a positive effect for the funeral market.

The German market shows large differences depending on the provider, type of funeral, choice of ceremony or region. The industry is highly fragmented, with a large number of companies offering funeral services. These range from small, local businesses to larger companies that operate nationwide. The largest companies in Germany are mostly organized as franchises, which gives them a competitive advantage.

According to the nomenclature from the Federal Statistical Office in Germany, the sector 'Funeral services' is identified by the sector code'S9603'.

 

NEEDS ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

RULES AND REGULATIONS

POSITIONING OF THE PLAYERS

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Reviews (1)

Reviews (1)

The funeral market - France

Publicado en 19/11/2021 by Patrick Caudwell - Châlons Mars Consultant

Very complete study addressing all the problems and developments in the sector


Businesscoot Response:

Hello Patrick, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

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