The funeral market - Germany
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Study Overview
The funeral market includes all services that can be used at the time of death of a person. These are:
direct services of the funeral director: these services include the provision of the coffin or urn (depending on the choice of cremation or burial), the transfer of the body and the hygienic care of the deceased. Funeral homes can also handle administrative procedures such as applying for a death certificate or deregistration with health insurance companies, etc. can be taken over. outside services such as the florist or placement of the obituary. Cemetery fees are also included in funeral expenses.
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Due to the increase in deaths as a result of the coronavirus pandemic and price increases by industry participants due to cost, industry revenue grew by 6.1% globally in 2020. As baby boom generations continue to age, the average mortality rate in developed countries is rising. Germany is no exception, with the average mortality rate rising from 10.6 to 11.9 per 1,000 population between 2011 and 2020[World Bank], contributing to the development of the funeral market. Demographic change is a positive effect for the funeral market. The German market shows large differences depending on the provider, type of funeral, choice of ceremony or region. The industry is highly fragmented, with a large number of companies offering funeral services. These range from small, local businesses to larger companies that operate nationwide. The largest companies in Germany are mostly organized as franchises, which gives them a competitive advantage. According to the nomenclature from the Federal Statistical Office in Germany, the sector 'Funeral services' is identified by the sector code'S9603'.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Scope of the study
- 1.2 The global funeral market
- 1.3 The development of the German funeral market
2. Needs analysis
- 2.1 A structural demographic development
- 2.2 German expectations are changing
- 2.3 Factors determining the market
3. Market structure
- 3.1 A market dominated by small structures
- 3.2 Geographical differences between the federal states
4. Offer analysis
- 4.1 An increasingly diversified offering
- 4.2 Variable costs depending on the selected service
- 4.3 A growing number of players
- 4.4 An advantageous cost structure
5. Rules and regulations
- 5.1 A highly supervised activity
The funeral market - Germany
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