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MARKET OVERVIEW

1.1 Definition and scope of study

The funeral market encompasses all the services that can be used at the time of a person's death. This includes

  • direct services of the undertaker: these services include the provision of the coffin or urn (depending on the choice of cremation or burial), the transfer of the body and the hygienic care of the deceased.
  • external services such as the florist for the floral decoration or the newspaper editors for the placement of the funeral announcement. Cemetery fees are also included in the funeral expenses.

Funeral directors can also take care of the administrative procedures such as the request for a death certificate or fees for visits to the authorities and cancellation of registration with health insurance companies, etc.

As the baby boom generations reach old age, the average death rate in advanced countries is increasing. Germany is no exception, with the average death rate rising from 10.2 to 11.3 per 1,000 population between 2000 and 2017 [...] World Bank ...which helps the development of the funeral market.

The German market shows disparities in prices: there are large differences depending on the provider, the type of funeral, the choice of ceremony and the region.

According to the nomenclature adopted by the Federal Statistical Office in Germany, the sector 'Funeral services' is identified by the sector code '...' S9603 "

1.2 The global funeral market

Source: ****
The German funeral market generated *.* billion euros in **** [***] *.* billion (***). We can estimate that if the funeral market follows the same trend as death rates, it will generate $*.* billion in ****.
In ****, the French funeral market is estimated at *.* billion dollars (***). In the United States, it represents ** billion, with **,*** companies and over ...

1.3 The development of the German funeral market

According to a study by Destatis, the funeral market generated *,*** million euros in ****, employing **,*** people (***).
All other things being equal, the German funeral market can be assumed to follow the trend in the number of deaths. Thus, as a result of the increase in the number of deaths by **% over the ...

DEMAND ANALYSIS

2.1 A structural demographic evolution that favours the development of market volumes

Source: ****
The recent trend seems to be favourable to the market; there is a trend increase in the number of deaths over the period ****-**** The total number of deaths rose from ***,*** to ***,***, an increase of **.*% over the period.
Indeed, beyond the cyclical factors that may influence the mortality rate, Germany ...

2.2 Changing German Expectations

Source: ****
There are basically only two alternatives: while burial was the classic form, more recently cremation has become the most common form. In ****, **% of all funerals involve cremation, while **% involve burial.
Cremation urns are easier to maintain, less expensive and take up less space than a traditional casket used for burial. ...

2.3 Market Determinants

Many factors can influence the funeral market in Germany, among the recurring factors are the following:
The number of deaths in Germany The development of the number of deaths is the main determinant of the volume of activity of the funeral services sector in Germany.
The use of alternatives to traditional ...

MARKET STRUCTURE

3.1 A market dominated by small structures

Source: ****

Source: ****
In ****, out of the *,*** companies, there was a majority of small structures. **.*% of undertakers have fewer than ** employees and **.*% have fewer than **. According to the same study, there is a majority of sole proprietorships offering funeral services: in ****, **.*% of funeral directors were sole proprietorships.

Source: ****
The vast majority of ...

3.2 Geographical disparity between the Länder

Source: ****
This map of Germany shows a price range for the (***) services offered by the funeral companies listed by Bestattungen.de by region. We have used the average price. It can be seen that the region of Sachsen-Anhalt offers on average higher services than the rest of the Länder. Conversely, ...

ANALYSIS OF THE OFFER

4.1 An increasingly diversified offer

The increase in the number of "discount" benefits
We observe that more and more discount services are being offered. In recent years, many discount funeral homes have entered the market.
For example, in North Rhine-Westphalia, there are about **** undertakers (***). According to the association, low-cost undertakers account for about ** to ** % of the ...

4.2 A variable cost depending on the chosen service

Stiftung Warentest has made a classification of prices according to the type of service
direct services, traditionally taken care of by the undertaker's office indirect services involved in arranging funerals. the cemetery fees that are incurred when choosing a conventional burial.
Direct Services
Indirect services
Cemetery fees
Source: ****
Stiftung Warentest, a ...

4.3 An increasing number of actors

Source: ****
There are more and more companies offering funeral services. Since ****, the number of companies offering funeral services has increased by **%, from *,*** to *,*** companies.

4.4 An advantageous cost structure

Source: ****
On average, funeral directors spend **.*% of their income, and therefore enjoy a profit representing **.*% of their turnover. The most important expenses are payroll costs.

REGULATION

5.1 A highly supervised activity

The funeral laws of the Länder regulate the obligation to bury the deceased but also issues relating to rest periods and cemetery obligations In addition, topics such as the he funeral period, the issuance of a death certificate and the determination of death by a doctor and the performance of ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

Online comparison company :
BESTATTUNGEN.DE
Actors at the national level
Ahorn AG
The players are very locally anchored, very few companies are active at the national level.

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti