Content of the study:
The funeral market - Germany

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MARKET OVERVIEW

1.1 Definition and scope of study

The funeral market encompasses all the services that can be used at the time of a person's death. This includes

  • direct services of the undertaker: these services include the provision of the coffin or urn (depending on the choice of cremation or burial), the transfer of the body and the hygienic care of the deceased.
  • external services such as the florist for the floral decoration or the newspaper editors for the placement of the funeral announcement. Cemetery fees are also included in the funeral expenses.

Funeral directors can also take care of the administrative procedures such as the request for a death certificate or fees for visits to the authorities and cancellation of registration with health insurance companies, etc.

As the baby boom generations reach old age, the average death rate in advanced countries is increasing. Germany is no exception, with the average death rate rising from 10.2 to 11.3 per 1,000 population between 2000 and 2017 [...] World Bank ...which helps the development of the funeral market.

The German market shows disparities in prices: there are large differences depending on the provider, the type of funeral, the choice of ceremony and the region.

According to the nomenclature adopted by the Federal Statistical Office in Germany, the sector 'Funeral services' is identified by the sector code '...' S9603 "

1.2 The global funeral market

Global funeral market turnover World, ****, in billion $ Source: ****

The German funeral market generated *.* billion euros in **** [***] *.* billion (***). We can estimate that if the funeral market follows the same trend as death rates, it will generate $*.* billion in ****.

In ****, the French funeral market is estimated at *.* billion dollars (***). In the United States, ...

1.3 The development of the German funeral market

According to a study by Destatis, the funeral market generated *,*** million euros in ****, employing **,*** people (***).

All other things being equal, the German funeral market can be assumed to follow the trend in the number of deaths. Thus, as a result of the increase in the number of deaths by **% over the ...

DEMAND ANALYSIS

2.1 A structural demographic evolution that favours the development of market volumes

Number of deaths by year Germany, ****-****, in thousands Source: ****

The recent trend seems to be favourable to the market; there is a trend increase in the number of deaths over the period ****-**** The total number of deaths rose from *** *** to *** ***, an increase of **.*% over the period.

Indeed, beyond the ...

2.2 Changing German Expectations

Funeral type Germany, ****, in % Source: ****

There are basically only two alternatives: while burial was the classic form, more recently cremation has become the most common form. In ****, **% of all funerals involve cremation, while **% involve burial.

Cremation urns are easier to maintain, less expensive and take up less space than a traditional ...

2.3 Market Determinants

Many factors can influence the funeral market in Germany, among the recurring factors are the following:

The number of deaths in Germany:

The evolution of the number of deaths is the main determinant of the volume of activity of the funeral services sector in Germany.

The use of alternatives to traditional ...

MARKET STRUCTURE

3.1 A market dominated by small structures

Legal forms of funeral homes Germany, ****, number of companies Source: ****

Breakdown of funeral homes by number of employees Germany, ****, in % Source: ****

In ****, out of the *,*** companies, there was a majority of small structures. **.*% of funeral homes have fewer than ** employees and **.*% have fewer than **. According to the same study, there is ...

3.2 Geographical disparity between the Länder

Source: ****

This map of Germany shows a price range for the (***) services offered by the funeral companies listed by Bestattungen.de by region. We have used the average price. It can be seen that the region of Sachsen-Anhalt offers on average higher services than the rest of the Länder. Conversely, ...

ANALYSIS OF THE OFFER

4.1 An increasingly diversified offer

The increase in the number of "discount" benefits

We observe that more and more discount services are being offered. In recent years, many discount funeral homes have entered the market.

For example, in North Rhine-Westphalia, there are about **** funeral homes (***). According to the association, low-cost funeral homes account for about ** to ...

4.2 A variable cost depending on the chosen service

Stiftung Warentest has made a classification of prices according to the type of service

direct services, traditionally taken care of by the undertaker's office indirect services involved in arranging funerals. the cemetery fees that are incurred when choosing a conventional burial.

Direct Services

Indirect services

Cemetery fees

Source: ****

Stiftung Warentest, a ...

4.3 An increasing number of actors

Number of companies offering funeral service Germany, ****-****, in units Source: ****

There are more and more companies offering funeral services. Since ****, the number of companies offering funeral services has increased by **%, from *,*** to *,*** companies.

4.4 An advantageous cost structure

Expense-to-revenue ratio Germany, ****, in % Source: ****

On average, funeral directors spend **.*% of their income, and therefore enjoy a profit representing **.*% of their turnover. The most important expenses are payroll costs.

REGULATION

5.1 A highly supervised activity

The funeral laws of the Länder regulate the obligation to bury the deceased but also issues relating to rest periods and cemetery obligations. In addition, topics such as the he funeral period, the issuance of a death certificate and the determination of death by a doctor and the performance of ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

Online comparison company :

BESTATTUNGEN.DE

Actors at the national level

Ahorn AG

The players are very locally anchored, very few companies are active at the national level.

  • BESTATTUNGEN.DE
  • Ahorn AG

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Reviews (1)

The funeral market - France

Publicado en 19/11/2021 by Patrick Caudwell - Châlons Mars Consultant

Very complete study addressing all the problems and developments in the sector


Businesscoot Response:

Hello Patrick, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.