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- Number of pages : 30 pages
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- Last update : 02/06/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et périmètre d'étude
Un camping-car est un véhicule automobile habitable. L'annexe II. de la directive européenne 2001/116/CE de 2001 classe les camping-cars dans la catégorie M1 : "véhicules conçus et construits pour le transport de personnes comportant, outre le siège du conducteur, huit places assises au maximum. »
Le marché des camping-cars en Italie comprend :
- L'achat de camping-cars neufs ou d'occasion,
- La location de camping-cars
- Les différents services associés d'entretien, de réparation, d'assurance, de financement et d'achat d'accessoires.
En Italie, le marché des camping-cars a connu une tendance à la hausse, comme en témoigne l'explosion des ventes +78 % de nouvelles immatriculations par rapport à 2014 ; cette évolution est due à de multiples besoins changeants des consommateurs, parmi lesquels la volonté croissante de voyager de manière indépendante, d'avoir le confort d'un foyer loin de chez soi et de se déplacer facilement et rapidement.
Le nombre croissant de touristes, tant locaux qu'internationaux, qui circulent sur le territoire et autour de celui-ci fait sans aucun doute grimper les chiffres. Le marché est principalement dominé par deux segments : la location et l'achat d'occasion ; des tendances qui reflètent un pouvoir d'achat légèrement inférieur des consommateurs, qui veulent profiter des nombreux avantages des camping-cars mais restent réticents face à un investissement important. Le marché italien des camping-cars est en outre influencé par une forte saisonnalité - en 2019, les mois de juin, juillet et août ont représenté 75 % des ventes - et par un noyau de consommateurs ciblés mais parfois limité.
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Latest news
This factory in Côtes-d'Armor manufactures luxury motorhomes for the whole of Europe | Manufacture of luxury motorhomes in Côtes-d'Armor - 17/06/2022
AutoStar plant in Saint-Brandan, Côtes-d'Armor, France
Subsidiary of the Trigano group
Annual production of 1,200 vehicles
Annual sales of 50 million euros
New for 2022: launch of vans
Distribution network: around 45 distributors in France, 25 in Europe
Main export markets: Italy, Belgium, Norway, Denmark and Sweden
Vehicle price range: from €70,000 to €120,000
Top-of-the-range models for Chausson and Challenger also manufactured in Saint-Brandan
Vehicle weight: 3.5 tons
Driving license required: B licence
Company growth: +25% since the start of the COVID-19 crisis
AutoStar workforce: around 200 people, constantly recruiting
In-house training available
Rapidhome plans major recruitment drive - 23/03/2022
Rapidhome has been based in Fauillet for 11 years.
Rapidhome employs 250 people at its peak.
Annual production of 3,000 mobile homes.
Trigano's growth limited despite strong demand for motorhomes - 23/11/2021
Sales growth of 34.3% in 2020/2021, reaching 2.934 billion euros.
Sales of 52,637 motorhomes in 2020/2021, compared with 38,929 the previous year.
Growth in the European motorhome market: +28.1% over the season.
Increase in workforce of over 1,000.
Operating income before non-recurring items of 357.9 million euros in 2020/2021, or 12.2% of sales.
Net financial expense of -80.5 million euros.
Consolidated net income of 222.9 million euros, up 59.7%, or 11.56 euros per share.
Capital expenditure of €42.7 million and net cash of €348.4 million.
Full order books for the 2022 season.
Proposed gross dividend of 3.20 euros per ordinary share for the past year. Future restrictions:
Supply difficulties limiting sales growth in the first half of 2021-2022 and possibly beyond.
Production delays of up to 5,000 units in the first half.
Tensions on supplies, in particular rolling base production linked to the worldwide shortage of semiconductors.
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le marché du camping-car | Italie
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