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- Last update : 18/11/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Il profumo è un articolo cosmetico composto da oli essenziali e alcool che può essere declinato in diverse forme, come eaux de parfum e acqua del gabinetto Questo studio si basa sulla concentrazione di alcol e sul processo di fabbricazione. Gli oli essenziali stessi sono esclusi dall'ambito di questo studio
Il mercato dei profumi comprende tutti i articoli da toilette destinato ad essere applicato su una persona per impregnarla volontariamente di un odore piacevole e raccoglie così in particolare le acque di toilette, l'acqua di profumo e l'acqua di Colonia. Le profumerie sono le luoghi di distribuzione di questi prodotti e può assumere molte forme diverse, da un grande negozio di alimentari a un laboratorio di profumi
Il mercato mondiale dei profumi è circa 45 miliardi e ha un aumento continuo per diversi anni, un aumento che dovrebbe continuare in futuro. Questa dinamica è guidata da un lato dalla performance positiva del settore dei beni di lusso, e in particolare aziende globali come Chanel, Dior o L'Oréal, e dall'altro lato dal moltiplicazione del numero di riferimenti di profumi, offrendo prodotti adatti a tutti i mercati e a tutti i consumatori.
In Francia, il il mercato ha recentemente ricominciato a salire dopo diversi anni di calo delle vendite. Questo nuovo slancio è il risultato dell'aumento del consumo e della aggiornamento della gamma di prodotti preferito dai clienti francesi.
Diverse tendenze recenti stanno influenzando il richiesta il sviluppo di fragranze di nicchia, prodotti originali e più premium rispetto ai profumi del mercato di massa, l'aspetto di soluzioni di personalizzazione e, come in molti settori, la moltiplicazione del numero di approcci organici e responsabili. Il La Francia è di gran lunga il primo produttore europeo di profumi e articoli da toeletta davanti a Germania e Italia, riflettendo una tendenza verso produzione ancora spesso situata in paesi noti per il loro know-how nel campo del lusso
La crisi della COVID-19 ha accelerato la trasformazione del settore, in particolare in termini di distribuzione Questo è un anello chiave nella catena del valore della profumeria. Con la chiusura dei punti vendita fisici, i grandi profumieri hanno dovuto compensare sviluppando i loro relais di vendita digitale, in particolare i siti di e-commerce specializzati. Di fronte a questa tendenza, il i distributori fisici devono innovare e comunicare per continuare ad attirare i clienti nei loro punti vendita. I più propensi a resistere a questa tendenza sono i reti grandi e forti, che spinge i marchi indipendenti a unirsi a un gruppo o a rischiare di scomparire.
List of charts
- The global perfume market
- The structure of the global cosmetics market
- The French perfume market
- Breakdown of cosmetics sales by category
- Impact of skincare and beauty products on self-esteem
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Latest news
Chanel invests in Italy again: new joint for Gensi Group - 29/02/2024
- **Chanel investment in the Gensi Group Footwear Factory**:
- - Inauguration of a new 3,000-square-meter splicing department at the Mosciano Sant'Angelo (Teramo) production site.
- - Activation of 4 new production lines of 70 meters each.
- - Currently, 6 production lines are in operation, with a plan to double them in the next 3 years through the inclusion of new professional resources.
- **Corporate Sustainability Initiatives**:
- - Formation of 3 working groups dedicated to the company's environmental sustainability a year ago.
- - Reduction in energy consumption and processing waste.
- - Advances in recycling and reuse.
- - Launch of in-house training institute "M'Astri Nascenti" in collaboration with Arsutoria School, with 60 people trained to date.
- **Workforce and Hiring Plans**:
- - Currently, the company has more than 660 employees, of whom more than 120 are hemlines.
- - New hires are planned to further increase the workforce.
- **Manufacturing Chanel and Italian Supply Chain**:
- - Chanel shoes are designed in France but produced in Italy.
- - Italian companies controlled by Chanel involved in production: Roveda of Parabiago (acquired in 1999), Gensi of Giulianova (acquired in 2015), and Ballin Shoes (acquired in 2020).
DSM-Firmenich plans to sell its Animal Health & Nutrition division due to volatile vitamin prices - 19/02/2024
- Merger between DSM and Firmenich in mid-2022.
- Sale of Animal Health & Nutrition (ANH) division planned for 2025.
- ANH sales in 2022: 3.2 billion euros, or 26% of the Group total.
- DSM-Firmenich sales down 7% to 12.3 billion euros in 2023
- ANH sales down by 15%.
- ANH is based in Kaiseraugst, Switzerland, and employs around 6,000 people.
- The three remaining divisions after the demerger are Perfumery & Beauty (sales of 3.7 billion euros in 2023), Taste, Texture & Health (sales of 3 billion euros), and Health, Nutrition & Care (HNC with sales of 2.3 billion euros)
- The group will have total sales of 9 billion euros after the demerger.
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
- 2023: the strongest year of sales growth in 20 years
- L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
- sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
- L'Oréal has outperformed the luxury goods market for 13 years
- Total group sales 41.2 billion euros in 2023 (+ 11%).
- World leader in fragrances and skincare products.
- Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
- In 2023, Helena Rubinstein exceeded one billion euros in sales.
- Sales have increased 10-fold in ten years.
- L'Oréal Luxe controls 32% of the prestige products market.
- Perfumes: 20% growth.
- Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
- Good start for MYSLF
- The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again
Another record year for L'Oréal - 09/02/2024
- -Cosmetics market growth in 2023: 8.5
- - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- - L'Oréal sales in 2023: 41.18 billion euros
- - Number of L'Oréal "billionaire" brands in 2023: 12
- - Growth of L'Oréal's consumer division in 2023: 8.2
- - L'Oréal consumer division sales in 2023: Over 15 billion euros
- - L'Oréal Paris sales in 2023: 7 billion euros
- - L'Oréal dermatological division sales in 2023: 6.4 billion euros
- - L'Oréal dermatological division growth in 2023: 25.5
- - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
- - L'Oréal luxury division sales in 2023: 14.9 billion euros
- - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- - L'Oréal growth in the United States in 2023: 10%.
Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023
- Sephora is the world leader in selective perfumery.
- LVMH has owned Sephora since 1997.
- The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
- The global beauty market grew by 6% last year to reach 250 billion euros.
- Sephora has forecast 17% growth by 2022.
- The brand has 2,700 stores.
- By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.
From perfume to home decor, Fragonard's flourishing business - 15/10/2023
- Fragonard's capital is entirely controlled by the family.
- Fashion and home sales represent 11% of total Fragonard sales.
- 89% of Fragonard's revenues come from perfumes and cosmetics.
- One third of Fragonard sales are realized in factories and museums.
- Fragonard owns 25 boutiques. Fragonard opened its first guest house in Arles in 2022.
- Fragonard plans to open a second costume museum in Arles in the near future.
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