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- Number of pages : 30 pages
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- Last update : 27/05/2021
Summary and extracts
1 Visión general del mercado
1.1 Introducción
El mercado juguetes para bebés (0 a 2 años) es un segmento del mercado de productos para bebés. Los principales juguetes son juegos de construcción s, el muñecos y miniaturas s, el vehículos o el pequeño juguetes música . En el mercado de los productos para bebés, el segmento de los juguetes domina, por delante de la canastilla y la puericultura, que sufren más los efectos de la crisis económica compensaciones del consumo de los hogares relacionados con los efectos de la crisis económica.
El mercado de los juguetes para bebés está vinculado a la tasa de tasa de natalidad en Francia y el poder compra hogares. Francia tiene la tasa de natalidad más alta de Europa, lo que beneficia directamente al mercado de la puericultura, pero los resultados son contradictorios. La razón principal es demográfico La tasa de fecundidad ha caído por debajo de 2 a 1,93 hijos por mujer desde 2016. Aunque esta cifra sigue siendo una de las más elevadas de Europa, Francia ha registrado en los últimos años una disminución del número de nacimientos (a más de 10.000 nacimientos menos por año). La crisis también está influyendo en el comportamiento de compra de los padres jóvenes, que buscan más que nunca una buena relación calidad-precio en productos que los niños sólo utilizarán durante unos meses o años. [ Banco Mundial ]
El mercado de juguetes para bebés, sin embargo, sigue siendo apoyado por un creatividad y fuerte innovaciones de los fabricantes que permiten que el mercado siga creciendo cada año. El mercado de juguetes para bebés es un mercado madura y diversificado Se caracteriza por una fuerte competencia entre los distribuidores especializados y los supermercados. Este mercado está compuesto por un multiplicidad de actores : especialistas en niños o del mundo de la moda infantil o de los juguetes, gigantes que desafían a sus competidores gracias a sus precios competitivos o a sus franquicias. Por lo tanto, los especialistas se enfrentan a una mayor competencia. También están amenazados por la llegada de la jugadores puros.. que están empezando a destacar.
Además, el venta en internet se está desarrollando cada vez más, así como la venta de segunda mano de los juguetes de los bebés. Algunas marcas como Bébé 9 han apostado por la web, por ejemplo, ofreciendo una revista de noticias que se puede consultar en línea. Desde entonces han surgido otros competidores, como Berceau Magique, Allo Bébé y Bébé Surfeur. Así pues, Internet se ha convertido en un instrumento esencial en el acto de comprar o buscar información previa. Algunos sitios web como Kridelio incluso llegan a ofrecer el alquiler de artículos para bebés.
List of charts
- Market value of infant toys
- Taille du marché du jouet
- Répartition du marché du bébé
- Population et nombre de naissances par an
- Âge moyen de maternité
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Latest news
Cdiscount, the French champion that must change its business model in the midst of the Casino storm - 17/11/2023
- Czech billionaire Daniel Kretinsky and Casinotake over French e-commerce champion
- In the third quarter, sales volume plunged by 13.5% year-on-year, to 667 million euros, and direct sales (products bought and resold by the site, as opposed to sales by third-party merchants present on its marketplace) by 35%.
- At the end of the first half-year, Cdiscount posted a net loss of 47 million euros
- The marketplace hosts third-party merchants, charges a commission of 7% to 15% on each order, and sells logistics services and advertising.
- Cdiscount relies entirely on its marketplace.
- The marketplace generates 63% of business volume, compared with 55% a year ago. The aim is to reach 70%. This is the model used by Polish e-tailer Allegro.
- Cdiscount ranks sixth among the most visited sites.
- The 1,600 third-party merchants maintain a broad offering of 80 million items.
- Revenues from subsidiary Octopia, Mirakl's competitor which sells solutions for creating marketplaces, rose by 54%
- The C-Logistics subsidiary increased its number of external customers by a factor of 6.
Online commerce: French websites threatened by new rivals - 17/11/2023
- Cdiscount is now in sixth position among the most visited e-commerce sites according to the Médiamétrie barometer.
- FNAC is in ninth place among the most visited e-commerce sites.
- E.Leclerc is now in fifth place and Carrefour in eighth.
- The Chinese sites Shein, Temu and AliExpress enter and approach the Top 10 with ranks of 10th, 11th and 12th respectively.
- Online sales are up 30% on 2019, according to the Fédération de l'e-commerce et de la vente à distance (Fevad).
- FNAC Darty's figures show a 1.8% drop in online and in-store sales over the first nine months of the year.
- Companies like Cdiscount stop loss-making promotional sales
- ManoMano cuts a quarter of its workforce.
Fnac Darty's takeover of Cdiscount may be dead in the water - 30/10/2023
- Cdiscount sales down 25% on last year
- Cdiscount direct sales down 35%
- Fnac Darty offered to buy Cdiscount for 500 million euros two years ago
LDLCroissance returns to growth - 26/10/2023
- The LDLC Group saw its sales fall by -17% last year.
- Group sales came to €266.9M for the six months to the end of September, an increase of 5.1% (and +9.7% for the second quarter alone).
- Sales growth of 7.4% in the LDLC Group's consumer business, to €178.6 million.
- L'Armoire de Bébé, the Group's childcare brand, posted a 3.4% increase in half-year sales, to €4.6 million.
Vertbaudet launches its own marketplace - 19/09/2023
- Vertbaudet is France's leading online retailer of products for children aged 0 to 12.
- Clothing accounts for 50% of Vertbaudet's sales.
- Vertbaudet's sales will increase by 30% between 2019 and 2022, to 345 million euros.
- 85% of Vertbaudet's sales are generated online, the remainder by its network of 71 stores.
- Vertbaudet generates a third of its sales internationally.
- The company plans to open online marketplaces in Germany in 2024, followed by Spain and Portugal.
- Vertbaudet has 1,100 employees.
Ex-vépéciste Vertbaudet has successfully completed its digital transformation - 14/09/2023
- Vertbaudet achieves 85% of its sales online.
- The company offers 10,000 product references.
- Ready-to-wear now accounts for only half of Vertbaudet's sales.
- The toy segment, launched in 2016, accounts for 15% of the company's sales, with growth of over 15% by 2022.
- By 2024, Vertbaudet's offer will have doubled thanks to third-party sellers.
- vertbaudet has 71 stores in France alone, with two more due to open in 2023.
- Vertbaudet achieved sales of €342 million in 2022, 20% more than in 2019.
- The apparel market accounts for half of Vertbaudet's business.
- Vertbaudet is aiming for sales of 500 million euros in five years, thanks to sales generated by its new marketplace and its international expansion.
- Sales abroad (Germany, Switzerland, Spain and Portugal) already account for a third of Vertbaudet's business.
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