The tutoring market - France

The global tutoring market has grown significantly, with the industry valued at $110.2 billion and expected to grow at a CAGR of 7.1% to reach $177.6 billion by 2026. This increase is due in particular to rising disposable incomes in Asia. Despite this, the tutoring sector in France has faced challenges in adapting to new regulations, particularly with the 2021 baccalauréat reform suggesting a potential 25% drop in sales for industry leader Acadomia. In addition, the French market has seen steady expansion through to 2020, although much of this is attributed to informal tutoring. In terms of consumer behavior, French families spend an average of 1,500 euros a year on tutoring, with a strong bias towards paid tutoring if financial means allow.

The market is highly concentrated, with major players like Acadomia holding a substantial market share. However, digital platforms and online tutoring are on the rise, threatening traditional providers. The sector is also benefiting from government support through tax credits, including for online courses from March 2020. Overall, the market is highly dynamic, with new digital entrants capitalizing on the trend towards digitization and traditional companies diversifying their offerings to maintain their dominant position

Review of trends and influences in the French tutoring sector

The French tutoring market has observed a considerable growth trajectory over the years, weathering the consequences of a credibility crisis triggered by the scandals of 2008. The market, which includes tutoring services such as subject-specific courses, homework help and preparation courses, sees the greatest demand at high school level, often initiated by parents on behalf of their pupils. Companies have sought to improve their image through Qualicert certification, as illustrated by providers such as Anacours and Cours Legendre. In recent years, the market has flourished, with projections showing an estimated value of several hundred million euros. The trend is underpinned by the growing demand for home tutoring, which by 2020 will concern around one million students in France.

Despite the reform of the baccalaureate in 2021, which some feared would reduce the need for tutoring due to changes in the importance of the baccalaureate tests, the market is expected to remain strong. Students' academic shortcomings and technological advances favoring access to online courses contribute positively to this outlook. An impressive proportion of the French population seems to question the equality of opportunity offered by its education system, with around 60% believing that it does not guarantee equal academic success. It is against this backdrop that a majority of French parents, if they had the financial means, would consider paying for tutoring for their children, with 65% inclined to do so. Despite some skepticism about the added value of paid services compared to free tutoring, the trend remains towards a substantial willingness to invest in one's child's education.

Demand for personalized tutoring services leads to an annual budget of around 900 to 1,100 euros per pupil, after application of a 50% tax credit.

On the supply side, market leaders such as Acadomia dominate with significant revenues of several million euros, holding half the market share in recent times. Nevertheless, the landscape is changing due to the rise of digital platforms and informal tutoring, which together pose competitive threats to established entities. The informal market, mainly facilitated by social relationships and often more affordable, occupies a substantial share of the market, with some estimates suggesting that it accounts for between 70% and 80% of overall activity.

Key players in the sector

The tutoring market is a constantly evolving panorama that has developed considerably over the years. This landscape is shaped by established brands, digital disruptors and emerging players, each making unique contributions to the industry. Here's a look at the main players that dominate the sector:

• Acadomia: With a market share of half in France in 2018, Acadomia is a titan in the field. It is known for its wide range of services that cater to nearly 100,000 students a year. Despite the challenges posed by informal competition and digital alternatives, Acadomia perseveres by focusing on quality and a diversified offering that has ensured its prominent status.
• Complétude: Another traditional market player, Complétude, has carved out a place for itself. It offers personalized tutoring services that have resonated with a large number of families, consolidating its presence as the preferred provider for those seeking to improve their academic standards.
• Superprof: On the digital front, Superprof is emerging as a new entrant that has caught the attention of both students and tutors. Its innovative platform functions as a vast marketplace, connecting educators and learners in a variety of subjects, responding to the modern consumer's desire for flexibility and choice.
• Clevermate: Clevermate is an entity that attempts to bridge the gap between the formal and informal markets. It has set up a system where tutors, usually students, can register to offer their services. The platform guarantees quality and security, charging a commission while offering an organized alternative to ad hoc tutoring arrangements.
• Anacours: As a traditional entity and franchisor, Anacours plays a dual role in the market. It franchises entrepreneurs and offers a wide range of tutoring services, from helping struggling high school students to preparing candidates for demanding post-baccalaureate programs.
• Cours Legendre: Known for its high-quality services, Cours Legendre is a major market player offering a wide range of tutoring options. Its prices reflect the high-end nature of its offerings, catering to those seeking first-rate educational support.
• OpenClassroom: This platform symbolizes the era of digital learning, attracting users with its online courses that offer flexibility and a modern approach to education. It has gained popularity with students who prefer to learn at their own pace and convenience.

The tutoring market is a dynamic mix of traditional businesses, franchises and disruptive digital companies, each jostling for market share and dominance.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 16/02/2023

Sommaire et extraits

Liste des graphiques

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