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Synthèse
The global funeral market was valued at $62.5 billion in 2023, with an expected growth rate of 6.1% per year to reach $113 billion in 2033. In France, sales of funeral services grew by an average of 4.11% between 2015 and 2022. The French market, made up mainly of national players with a high degree of local integration, is expected to experience continued growth due to structural demographic changes, including an aging population and an increased preference for cremation over burial.
In 2022, there were around 4,413 funeral service companies in France, and the number of deaths reached around 673,637, partly due to the Covid-19 pandemic and a heat wave. The market is consolidating, with major players such as Funécap and OGF (!5% market share by 2022), but is also seeing the entry of mutual insurers such as La Maison des Obsèques. Funeral services are diversifying, with more ecological and digital solutions emerging as key trends.
Demand for funeral services in France: changing preferences against a backdrop of demographic change
The French funeral market is a sector that has continued to grow despite changing demographics, cultural practices and consumer expectations. With demographic changes underway in France, the funeral industry has remained agile, adapting to the changing needs and desires of its customers. Between 2009 and 2022, France recorded a marked increase in the number of deaths. This represents a substantial increase of around 25% over the entire period studied. Insee projections predict even higher annual death rates by 2050, reaching a minimum of around 770,000. This upward trend, due in part to the aging of the population and known as the "papy-boom" effect, creates a constant demand for funeral services.
A significant development in the market is the growing preference for cremation over traditional burial practices. Over a decade, the desire for burial fell by 10 points to 37%, while the preference for cremation jumped by 10 points to 63%. This not only reflects individual wishes, but is also reflected in the increasing rate of cremations carried out each year. The choice of burial or cremation is often influenced by personal beliefs and environmental considerations.
Demand for eco-certified coffins and biodegradable urns has exploded, with 52% of French people expressing a preference for these options. In line with the ecological movement, innovative practices such as humusation and the use of bicycle hearses symbolize a deeper ecological awareness in the funeral industry. Another trend we're seeing is a push towards personalization and digital integration. Consumers are seeking to ensure that their funerals faithfully reflect their identity and personal ties. For example, customizable caskets and digital obituaries are gaining ground, meeting the needs of a population that has integrated technology into its daily life.
In addition, end-of-life care for pets has become a booming vertical sector, mirroring the human funeral market. With over 50% of French households owning a pet, specialized funeral services for pet owners are on the rise, including undertakers specializing in pet burials.
Despite changing preferences and trends, small local funeral operators retain a competitive edge over larger groups, often offering more affordable options. This demonstrates not only the strong local nature of the sector, but also the responsiveness of smaller entities to market demands.
As we delve into the intricacies of this market, it's essential to highlight the leading companies that not only operate in this sector, but are also defining its future.
- OGF - Pompes Funèbres Générales: A pillar of tradition OGF, short for "Organisation Générale des Funérailles", is one of the oldest and most important players in the French funeral market. It is known for its comprehensive services, including the organization of funerals, the supply of caskets or urns, and post-funeral memorial ceremonies. With its well-established reputation, OGF draws on its experience and extensive presence across the country to meet the varied needs of bereaved families.
- Funécap: an expanding force A relatively newcomer to the market compared with OGF, Funécap has rapidly developed into a significant market force. Thanks to aggressive growth strategies involving mergers and acquisitions, Funécap has steadily increased its market share. The acquisition of La Pompe Funèbre de la Nesque is an excellent example of this, illustrating the company's commitment to expansion and broadening service coverage.
- La Maison des Obsèques: The entry of mutual insurer La Maison des Obsèques represents a new angle of attack on the funeral market. La Maison des Obsèques is uniquely positioned to support its members right up to the end of their lives, thus broadening the scope of traditional funeral services. The company stands out for its empathetic approach and challenges the status quo of the funeral services market.
- Independent local players: The backbone of personalized services Beyond the national giants, the market is also teeming with local, independent companies that serve families within their communities. These players are known for their personalized touch and in-depth knowledge of local traditions and sentiments. While they may not have the financial clout of larger competitors, they often command high levels of customer loyalty thanks to their tailor-made services.
Companies in the funeral market are not immune to competitive pressures, and are constantly evolving through distinct strategies. Some focus on affordability, offering quality services at low prices, while others concentrate on ecological solutions such as biodegradable coffins or urns. In addition, digital innovation is another frontier, with online services becoming increasingly widespread as companies seek to offer convenience and new services
à la compréhension de ce marché
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- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 18/04/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
The funeral market is the market linked to funerals organized following the death of a person. Formerly handled in France by public players and in particular La Société des Pompes funèbres générales in the XIXᵉ century, the sector has been liberalized since 1993. Numerous companies are now investing in the market.
The funeral market is made up of two main players:
- Funeral services (organization of the funeral, provision of the coffin or urn (depending on the choice of cremation or burial), transfer of the body and hygienic care of the deceased)
- Marble services (creation of headstones and monuments, flowers and cemetery fees)
The French market has grown by an average of 4.11% between 2015 and 2022. This market is made up of a multitude of small and medium-sized private players with highly developed territorial roots. However, the market is tending to concentrate around major national players such as Funécap and OGF, following multiple mergers and acquisitions.
The funeral market is also facing the arrival of new players: mutual insurance companies. Formerly organized through partnerships with the historic players in the funeral industry, their offer is evolving. They want to be able to support their members as closely as possible right up to the end of their lives. La Maison des Obsèques, created by mutual insurers, is one example. In addition, funeral insurance products are on the rise, making it easier to organize a funeral following a death.
The funeral market is closely linked to France's structural demographic changes, which are conducive to its growth. To remain dynamic, market players are renewing and diversifying their offerings: more ecologically responsible solutions (such as eco-certified coffins) and low-cost products are emerging. Also of note is the growing importance of online communication by the various networks and players in the funeral industry, who are promoting their services via digital channels.
Finally, practices are evolving, and cremation is increasingly being chosen over traditional burial.
1.2 Global market
In ****, the global funeral market will be worth $**.* billion, and is expected to grow at an average annual rate of *.*% over the next ten years, reaching $*** billion in ****.
Forecast growth in funeral sales World, ****-****, in billions of dollars Source: ****
The funeral market varies widely around the world, as funeral expenses ...
1.3 The French funeral market
In France, in ****, funeral sales will total just over * billion euros , with around *,*** companies providing funeral services in ****.[***] The funeral market in France is essentially made up of national players, with relatively strong local roots. **% of undertakers are self-employed, and **% of funeral care structures (***) are self-employed .
Sales index trends France, ****-****, ...
1.4 The impact of COVID-19 on the funeral market
The number of deaths in France in **** was directly affected by the COVID-** pandemic. Indeed,this virus led to a **% rise in the number of deaths in March-April **** compared with the same period in ****.
However, the deaths during this period should not be confused with the disease itself. In fact, as ...
2 Demand analysis
2.1 A structural demographic trend that favors market development
Number of deaths France, ****-****, in units Source: ****
This statistic shows the number of deaths in France from **** to ****. The lowest level of deaths in France was reached in ****, when around ***,*** deaths were recorded. In contrast, the highest number of deaths is observed in ****, with around ***,*** deaths, according to Insee. This ...
2.2 A change in French expectations
Cremation is a growing trend in France, and is tending to replace burial. Whereas in **** **% of French people wanted to be buried, ten years later the figure had dropped by ** points to **%. conversely, the figures for cremation have jumped by ** points in ** years, from **% of wishes to **%.
Preference between burial and ...
2.3 The importance of religious ceremonial
What type of ceremony do you prefer for your own funeral? France, ****, in Source: ****
Religious ceremonies vary by faith. The Fédération Française des Pompes Funèbres indicates the main differences:
The Catholic faith : In principle, Catholic funerals consist of a church celebration (***) followed by a time of prayer ...
2.4 Demand trends
Ecology
Reduce your impact on nature, even after your death.
Planting a remembrance tree is an idea that appeals to two out of three French people (***) as anoption. [***]
Cardboard coffins currently represent only *% of the market, and are hampered by a poor image of cardboard (***), which are immediately burned or ...
3 Market structure
3.1 Market organization and dynamics
Here's a simplified value chain for the funeral industry :
It should be noted that the urns containing the ashes of people who have chosen cremation are not necessarily placed in a cemetery, but can be kept with a relative or scattered in the wild after prefectoral authorization.
Funeral services data are ...
3.2 Small stores are the most competitive on the market
Small companies more competitive than large groups
Source: ****
The two cheapest estimates for burial and cremation are from local undertakers, not large groups.
Generally speaking, a quote for a burial from a franchise network (***) will cost €***.** more than a quote from a local undertaker. Similarly, to a lesser extent, for a ...
4 Offer analysis
4.1 Products and services
Services marked with an * are those that must be contracted with a funeral service. Other services are optional and cannot be imposed.
4.2 Prices vary by company and service
In a Famille Rurales study in ****, investigators asked several funeral companies for the "cheapest possible" quote for a cremation or burial. The results showed significant disparities, with the most expensive quote worth up to * times that of the cheapest.
Base rate for a burial in several funeral companies France, ****, in € Source: ...
4.3 A complementary product: funeral insurance
A funeral insurance policy covers funeral expenses and guarantees your wishes after your death (***).
Every year, around ***,*** people take out a funeral policy . Their reasons are generally to finance their own funeral, and to avoid being a burden on their families when the time comes. A total of *.* million French people ...
4.4 An associated service: flowers
In ****, **% of French households purchased a cemetery plant for an average budget of ** euros. This figure is declining, but the drop in **** may be due to the various confinements that prevented families from visiting the cemetery.
Evolution of the proportion of French people who bought a plant for the cemetery during ...
5 Regulations
5.1 A highly regulated business
Obligations of next-of-kin following a death
In France, the use of an undertaker is compulsory, as they are the only employees authorized to perform the committal (***) and to provide a funeral vehicle. You are free to choose your own company.
The profession is highly regulated
A detailed, free, written estimate is ...
5.2 Demanding professional training
A professional qualification is required to work in funeral services.
A national diploma in thanatopraxy is required for the right to care for the deceased. This diploma is obtained after *** hours of theoretical training and ** months of practical training.
The next step is to obtain authorization from the prefecture to practice ...
6 Positioning the players
6.1 Segmentation
- OGF
- Funécap groupe
- Pompes Funèbres Pascal Leclerc (Funecap)
- Roc Eclerc
- Le choix funéraire
- Sérenium (OGF)
- Services Funéraires Ville de Paris
- Lassurance.obsèques.fr
- Rebillon (Funecap)
- En sa mémoire
- La Maison des Obsèques
- Sorenir
- Comitam
Liste des graphiques
- Chiffre d'affaires du marché funéraire mondial
- Prévisions de croissance pour le secteur funéraire
- Evolution du chiffre d'affaires des services funéraires
- Evolution du taux de croissance du chiffre d'affaires des services funéraires
- Nombre de décès
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Sorenir facilite les démarches administratives postdécès avec l'IA - 28/04/2023
- Sorenir a été fondée en 2019 par Simon Joly, Emmanuel Ruiz et Vincent de La Guerrande.
- L'entreprise a accompagné 4 000 familles en 2022.
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- Sorenir emploie actuellement une centaine de collaborateurs et prévoit de créer rapidement une cinquantaine de postes supplémentaires.
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