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Synthèse
The global market for frozen French fries is growing significantly, with an estimated $39.96 billion in 2022 and a CAGR of 4.7% to 2030. Market trends point to strong demand for frozen French fries, particularly as a convenient and cost-effective food option in urban areas and thanks to the proliferation of fast-food chains.
Europe boasts some of the highest consumption rates, with France a key player due to its high-quality potato production and consumption of 24 kg per capita per year. French exports of frozen French fries have risen sharply, with Belgium the main buyer.
On the distribution front, sales of baked French fries grew by a substantial 33%, and the overall frozen potato products segment captured a 7% market share by value in 2020 in France.
Despite being a major potato exporter, France imports most of its frozen French fries, but recently, increased investments have been made by foreign players such as Agristo and significant ongoing investments by McCain, signalling a potential shift in market structure.
In the frozen savoury segment, specialist retailers continue to see sales growth following the Covid-19 crisis, and hold a significant share of the market.
Analysis of the frozen French fries market in France: Trends and key figures
In recent years, the French market has seen a notable increase in demand for frozen French fries, riding the global wave that sees this market steadily prosper. With growing urbanization and the proliferation of fast-food chains, frozen French fries, once relegated to the status of a simple side dish, have become an integral part of meals throughout France.
This growing appetite for frozen French fries is reflected in the French market which, while having a strong tradition of potato consumption, is paradoxically significantly dependent on imports, particularly from neighboring Belgium and the Netherlands. This is due to more favorable production costs and more flexible regulations in these countries.
Despite this apparent quirk, demand in France is robust, with the French fast-food market posting significant growth of over 25% on the previous year, with sales reaching more than 20 billion euros. The frozen fries segment in France has diversified, offering consumers a plethora of choices, from standard fries to crispy fries and novel flavors, encouraging consumption.
Although we don't have precise data on the size of the French market, the potato processing and preservation sector, which has generated sales of around 900 million to 1 billion euros in 2022, gives us an indication of its upward trajectory.
As far as international trade is concerned, France is more active in importing than exporting, with a coverage rate of just under 10% in 2022. Belgium stands out as the leading exporter to France, underlining the trans-European dynamics of this market.
However, the sector is not without its challenges. Factors such as the energy crisis and geopolitical tensions, like the conflict between Russia and Ukraine, have driven up the cost of essential ingredients like sunflower oil, forcing restaurants to rethink their pricing strategies to maintain profit margins. Despite these challenges, the sector's promising growth has attracted significant investment.
International players, especially leaders such as Canada's McCain, which accounts for a third of sales in France, are capitalizing on France's favorable agricultural conditions and expanding their operations.
Main competitors in the dynamic frozen French fries market
The frozen French fries market is in full swing, with players ranging from retail giants to specialist manufacturers, each shaping the industry through innovation, strategic positioning and market penetration. Let's take a look at some of the leading companies in this competitive field.
- McCain Foods is more than just a mainstay of the frozen French fries market; it's a household name with deep roots in global soil. As the undisputed market leader, McCain maintains its dominant position thanks to a strong product portfolio that includes a range of cuts and flavors designed to meet diverse consumer preferences. Its strategic investments in plant modernization and capacity expansion in France underline its commitment to maintaining its dominant market position.
- Agristo NV, on the other hand, is a relatively new entity, but has established itself as a formidable player. This Belgian family business has expanded its geographical presence by investing heavily in a new production plant in France, demonstrating both its growth ambitions and its confidence in the potential of the French market.
- Aviko B.V. hails from the Netherlands, another key competitor which also has a significant share of the pie in the European frozen French fries market. Although their exact financial figures are not listed, their presence is undeniably felt across the continent, illustrating the strength of Dutch companies in this sector.
- Lamb Weston, from the USA, is another giant whose offerings in the frozen potato segment have found a favorable echo in many markets. Its operational scale and innovative product development make it an important global competitor, as evidenced by its financial success and extensive presence.
- The Carrefour Group, although primarily a retailer, plays a key role in providing a platform for the various brands of frozen French fries to reach consumers. Its private label products are also present in this segment, offering consumers a quality yet reasonably priced alternative to the big brands.
- Picard Surgelés specializes in frozen food retailing in France, and has been instrumental in the growth of the country's frozen food segment, including French fries. Its emphasis on quality and variety has earned it a solid reputation among French consumers.
- Lidl and Bonduelle also deserve a mention. Lidl, primarily a supermarket chain, has expanded and diversified its product range to include frozen French fries, further intensifying the competition. Bonduelle, a generalist in the processed vegetable market, also remains an important player in this field.
- Finally, there are smaller entities such as Frite qui plé.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 07/11/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
The frozen French fries market encompasses all frozen French fries producers in France, as well as distributors, whether supermarkets or specialist stores. In addition, a large proportion of frozen French fries are produced for the catering trade. Frozen French fries are becoming increasingly popular, thanks to their convenient storage and preparation, and their low cost. Producers are capitalizing on this craze by expanding their range, offering a plethora of different cuts and elaborate flavors.
The global market, estimated at $39.96 billion in 2022, is booming and set to grow at a CAGR of 4.7% to 2030. Frozen French fries, usually seen as a side dish, but increasingly becoming a meal in their own right with the popularization of poutine and the variations offered by McCain, have taken advantage of urbanization and the development of fast-food restaurants to establish themselves as a must-have product of our time. Many international companies compete fiercely in this segment, but Canada's McCain stands out as the undisputed market leader.
The French market is also booming, but is highly dependent on imports. This has given rise to the "French fries" paradox: while French fries are traditionally very popular in France, and France is one of the world's leading potato exporters, it is heavily dependent on its Belgian and Dutch neighbors in the frozen fries segment. This is mainly due to the lower costs and more flexible regulations of our European neighbors. However, a desire on the part of the French to consume more locally is encouraging foreign players to set up in France, favoring northern regions such as the Hauts de France.
However, the sector has been disrupted by the global context, suffering in turn from the 2021 energy crisis and the Russian-Ukrainian conflict, heavily impacting the price of energy and sunflower oil, a major ingredient in French fries. As a result, restaurateurs are having to cut their margins or raise their prices to adapt to these new obstacles.
1.2 A growing global market
Frozen French fries are one of the world's most popular snacks, widely used in households and restaurants. The product's advantages include speed of use, storability and portion control, all of which contribute to the growing number of consumers worldwide. The size of the global frozen French fries market was estimated at ...
1.3 A growing market and a leading player
Unfortunately, no data is available on the size of the French market for frozen French fries. However, we can estimate its size and identify trends by looking at a larger market: the potato processing and preservation market, identified by NAF code **.**Z. This sector comprises :
potato processing and preservation, preparation of ...
1.4 International trade
International trade figures for frozen French fries are grouped under CN* code ********: potatoes, uncooked or cooked by steaming or boiling in water, frozen. We can therefore use this code to identify import and export trends, as well as France's main trading partners.
Exports:
French exports of products under code ***** France, **** - ...
2 Demand analysis
2.1 The French and French fries
Consumption of French fries in Europe is among the highest in the world, with an average of ** kg per person per year, equivalent to ** million tonnes. Belgium leads the way, with ** kg per capita per year, followed by the Netherlands (***).
Average annual individual consumption of Europe's biggest consumers of French fries Europe, ...
2.2 Frozen French fries: the star of frozen potato products
Purchases of frozen French fries are divided between two types of player: restaurateurs and distributors. We'll start by looking at distributors.
Since ****, sales of oven-baked French fries have grown by a significant **%. This product category has made a major contribution to the expansion of the frozen potato sector, accounting for almost ...
2.3 Good figures from the foodservice sector support demand for frozen French fries
According to the Groupement Interprofessionnel pour la Valorisation de la Pomme de Terre (***), the French currently consume ** kilos of potatoes in the form of French fries, mashed potatoes, frozen fried potatoes and potato chips, compared with ** kilos fresh. This trend explains the strong interest shown by major international frozen-fry groups in ...
2.4 Increasingly local and organic demand
There is a strong demand for local frozen French fries, made from local produce and produced in the same region. According to Insee, three out of four French people say they are prepared to pay more for a product made in France[***].
Demand is also shifting more and more towards organic ...
2.5 France's favourite frozen food brands
A number of major frozen food brands dominate the French market: Findus, Picard and McCain. In this section, we look at how the French rate these brands.
Appreciation of different frozen food brands France, ****, in Source: ****
The French don't have any clear-cut preferences when it comes to the various frozen food ...
3 Market structure
3.1 Market organization and dynamics
The potato processing industry involves a wide range of players, from companies specializing in the production and selection of seed potatoes (***) to distributors and restaurateurs. [***]
Source: ****
3.2 Characteristics of companies in the sector
Unfortunately, it is not possible to access figures for the frozen French fries sector, so we'll be looking at the potato processing and preservation sector, identified under NAF code **.**Z, as in *.*.
Number of companies operating in potato preservation and processing France, ****-**** Source: ****
The number of establishments operating in potato ...
3.3 Distribution largely concentrated in the north
The distribution of potato processing and preservation plants is extremely heterogeneous.
Source: ****
There is a high concentration in the north of France, with ** establishments in the Hauts-de-France region. This is due to the region's proximity to the Netherlands and Belgium, our two main buyers of prepared potatoes (***). There are also a ...
3.4 France increasingly attracts foreign players
Although France is the world's leading potato exporter, it imports most of its French fries from Belgium and the Netherlands (***). However, this situation is changing. French fry manufacturers, including Belgian companies and Canadian giant McCain, are increasingly investing in French fry production in France, anticipating growth potential in the French ...
3.5 The savoury frozen food segment, driven by specialist stores
As in other sectors of the food industry,the Covid-** crisis and successive confinements have boosted sales of salted frozen foods. This trend was also observed among specialist retailers. After an exceptionally strong year in ****, sales momentum remained high in ****.
Although supermarkets (***), specialist chains are up *.*% on ****, with sales of ***.* million ...
4 Offer analysis
4.1 A vast range of products and the growth of organic produce
A varied offer:
The biggest players in the frozen French fries sector diversify their offer by proposing different flavors, different cuts, different cooking methods and different ranges. McCain 's website, for example, offers ** different references for frozen French fries. To this we can add the five potato references offered by the ...
4.2 Varied price ranges
The table below lists the prices of the main references in the frozen French fries segment on Carrefour's e-commerce site.
4.3 Highly variable raw material prices
Overall, prices have risen for ware potatoes, from €*.**/kg in **** to €*.**/kg in **** (***).
change in average price per kg of potatoes France, **** - ****, in € Source: ****
Although players in the frozen French fries sector have access to lower prices, since they buy directly from producers with whom they negotiate prices, the graph ...
4.4 Snacking, the new trend that's seducing people
The small frozen meals segment enjoyed dynamic growth, illustrating consumers' preference for quick meals, even in times of confinement. According to IRI's cumulative annual data for ****, this segment saw its volumes increase by *%, fuelled mainly by snacking, which grew by **%. At the same time, growth in aperitif products was more moderate, ...
4.5 An ever-growing list of ingredients
Traditional French fries are made from just two different ingredients: potatoes and oil. However, producers of frozen French fries tend to add ingredients to their recipes, which worries consumers and the associations that represent them. As a result, potato content varies between brands of fries.
Potato content in frozen French fries ...
5 Regulations
5. Regulations governing frozen French fries
The decree of September **, **** on specifications applicable to various frozen fruits and vegetables sets out the rules governing frozen pre-fried potatoes. Updated in September ****, this text issued by the Ministry of Agriculture, Trade and Crafts and the State Secretariat for Consumer Affairs, stipulates that :
deep-frozen pre-fried potatoes may only be prepared ...
6 Positioning the players
6. Player segmentation
- Bonduelle Groupe
- Intersnack (Knabber Geback Group)
- Fruits de la terre
- McCain Food
- Dr Oetker
- Lamb Weston
- Aviko
- Agristo
- Carrefour Groupe
- E.Leclerc
- Casino Groupe
- Auchan groupe
- Picard Surgelés
- Lidl
- Cité Gourmande
Liste des graphiques
- Projection de l'évolution du marché mondial des frites surgelées
- Évolution de la taille du marché français de la transformation et de la conservation des pommes de terre
- Exportations françaises des produits du code NC8 07101000
- Principaux acheteurs des articles français du code NC8 07101000
- Importations françaises des produits du code NC8 07101000
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- 07/11/2023 - L'étude a été complètement mise à jour par un analyste Businesscoot. En plus de cette revue complète, des informations sur le commerce extérieur français, la consommation annuelle de frites, les marques de surgelés préférées des Français, ainsi que sur l'implantation des acteurs étrangers en France, ont été ajoutées. Par ailleurs, la taille du marché mondial et des prédictions de son évolution ont été actualisées, tout comme, entre autres, les chiffres du secteur de la restauration, le nombre d'établissements et de salariés dans le secteur, et les prix pratiqués par les acteurs.
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