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MARKET OVERVIEW

1.1 Definition and scope of study

Tableware refers to the arts associated with cooking and decorating the space devoted to it. Thus, the tableware market consists of many segments, including tableware, cutlery, kitchen utensils, table linens, small portable appliances, and decorations. The materials and products are therefore varied and have a very high turnover at the market level as they are highly influenced by fashion. Tableware has a very wide range of price and quality, from cheaper products made by homeware companies such as Ikea, Kasanova, Maison du monde, Leroy Merlin, Zara Home, to very high quality and fashion products such as handcrafted products or products of high fashion houses that have decided to expand into furniture and tableware as well; among them Bottega Veneta, Dior and Versace.

The tableware is also very much linked to culinary culture and especially to traditions, for example in Italy, it changes a lot the tablewear if we are at Christmas in a farmhouse in the mountains or in August in a villa in the Amalfi coast, let's say that every occasion, both in a moment of celebration and in a moment of meeting, the tablewear plays a role of cultural recognition.

As previously said, the tableware industry is made up of many distinct items; the most important market is the Ceramic Tableware market, which is expected to grow at an annual rate of 8.0 percent in terms of revenue to reach 50460 million US$ by 2026.

In Italy, tableware is an integral part of the culture and of great importance; both informal and elegant tables often feature tableware with the function of transforming the surrounding environment and the very quality of sharing. The production of tableware in Italy has a very important ancient tradition, from Murano glass to the ceramics of Caltagirone and Grottaglie. The handicraft production still plays a very important role that affects the economy. At the level of industrial production, Italian quality is always at the top in the world: among the most famous brands are Bitossi, Ginori, Dior Homme Collection, Versace Home Collection, Bottega Veneta Home Collection. In Italy there is also no shortage of large multinationals that compete on price and design, but certainly not on uniqueness and craftsmanship, finding themselves occupying an important slice of the market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.