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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 13/07/2023

Summary and extracts

1 Market Overview

1.1 Definition and presentation

Tableware refers to the arts associated with cooking and decorating the space devoted to it. Thus, the tableware market consists of many segments, including tableware, cutlery, kitchen utensils, table linens, small portable appliances, and decorations. The materials and products are therefore varied and have a very high turnover at the market level, as they are strongly influenced by fashion. Tableware has a very wide range in price and quality, from cheaper products made by homeware companies such as Ikea, Kasanova, Maison du monde, Leroy Merlin, and Zara Home, to very high quality and fashionable products such as handcrafted products or products from high fashion houses that have decided to expand into home décor and tableware as well; among them Bottega Veneta, Dior, and Versace.

Tableware is also very much linked to culinary culture and especially traditions, for example in Italy, it changes a lot whether we are at Christmas in a farmhouse in the mountains or in August in a villa on the Amalfi coast, let's say that on any occasion, whether at a time of celebration or a time of gathering, tableware plays a role of cultural recognition.

As mentioned earlier, the tableware industry is composed of many distinct items; the most important market is ceramic tableware and vases, which is expected to grow at an annual rate of 8.0% in terms of sales to reach $50460 million by 2026.

In Italy, tableware is an integral part of culture and of great importance: both informal and elegant tables often feature tableware with the function of transforming the surroundings and the very quality of sharing. Tableware production in Italy has a very important ancient tradition, from Murano glass to the ceramics of Caltagirone and Grottaglie. Craft production still plays a very important role that influences the economy. At the level of industrial production, Italian quality is always at the top in the world: among the most famous brands are Bitossi, Ginori, Dior Homme Collection, Versace Home Collection, Bottega Veneta Home Collection. Then in Italy there is no shortage of large multinationals that compete on price and design, but certainly not on uniqueness and craftsmanship, finding themselves occupying a specific slice of the market that has attacked the more artisanal aspect but not of high quality.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

List of charts presented in this market study

Global tableware market value
Economic performance of companies referring to ateco code: 25.99
Household consumption expenditure on glasses, tableware and household utensils
Imports and Exports of Porcelain Tableware and Tableware
Imports and Exports of Spoons, forks, ladles, skimmers, dessert shovels, fish knives, butter knives, sugar tongs, and similar kitchen or tableware of base metal
Imports and Exports of Glassware and Glassware
Imports and Exports of Cookware
Reasons why spending on table, kitchen and gift items in 2020 was lower than in 2019
Number of enterprises engaged in the manufacture of tableware, cookware, tableware, kitchen utensils and non-electrical household accessories, metal articles for bathroom furnishings
Legal form of enterprises engaged in the manufacture of tableware, cookware, tableware, kitchen utensils and non-electrical household accessories, metal articles for bathroom furniture
E-commerce activities carried out by enterprises active in the manufacture of tableware, kitchen and gift items
E-commerce channels used by enterprises active in the manufacture of tableware, kitchen and gift items
Sustainable enterprises active in the manufacture of tableware, kitchen and gift items.
Measures used to reduce the environmental footprint by enterprises active in the manufacture of tableware, kitchenware and giftware.
Number of enterprises active in the retail trade of household utensils, glassware and tableware
E-commerce activities carried out by enterprises active in the retail trade of tableware, kitchen and gift items
E-commerce channels used by companies active in the retail trade of tableware, kitchenware and gift items
Channels used for purchasing kitchen, table and gift items.
The Benefits of Buying Table, Kitchen, and Gift Items Online.
Websites used to purchase tableware, kitchenware and gift items
The reasons for purchasing a kitchen or tableware item for yourself or your family
Aspects that determine the choice of a table or kitchen item to give as a gift
Consumer price index of various tableware products

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

IKEA Italia

Alessi S.p.a

Carlo Moretti Venezia S.r.l

Dolce & Gabbana S.r.l

Zara Home Italia S.r.l

Christian Dior Italia S.r.l

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