The tableware market - Italy

1.2 World Market

The worldwide value of the tableware market is expected to reach $** billion at the end of the current year, ****. Tableware sales are estimated to grow at a CAGR of **% from **** to ****, and the market is expected to exceed $** billion at the end of the forecast period[***].

Global tableware market value World, ****-****, in billions of $ Source: ****

With the growing real estate and commercial construction industry around the world, the kitchenware market is set to grow in the coming years. According to the Global Real Estate report published by HSBC, the global real estate sector was valued at $*** trillion in ****, up * percent from ****. The growing need for new homes due to population growth around the world is expected to boost the market.

In addition, rapid construction in the commercial segment, particularly in the hospitality sector, is driving the need for trendy and fancy tableware. According to the Office of National Statistics, the hospitality industry in the United Kingdom grew from $***.** billion in **** to $***.** billion in ****. With *** new hotels and more than **,*** rooms, the UK is expected to contribute significantly to the growth of the tableware market[***]

1.3 Italian Market

In italy, companies manufacturing tableware are associated with the following ateco code: **.**.** - Manufacture of crockery, pots, pans, kitchen utensils and other non-electrical household accessories and metal articles for the furnishing of bathrooms. To find out the economic performance of the previously described companies, it is possible to view on the istat website the turnover of the macrosector, referring to the ateco code- **.**, within which the manufacture of tableware is found, among other contained manufacturing activities.

Economic performance of companies referring to ateco code: **.** Italy, ****-****, in billion € Source: ****

Over the time period considered, total turnover experienced a decrease compared to the values recorded in ****, prior to the financial crisis experienced as a result. In ****, a total turnover of €**.* billion was recorded, going back up from the lows reached between **** and ****. However, the **** turnover is lower than that consolidated in the previous two years, the cause of which may be dictated by the advent of the pandemic.

1.4 Imports and Exports

In ****, exports of porcelain tableware and tableware were ** million and imports were $*** million, with a coverage rate of *.**. This means that exports covered ** percent of imports. In ****, exports decreased to $** million (***), bringing the coverage rate to *.**.

Imports and Exports of Porcelain Tableware and Tableware Italy, ****-****, in millions of $ Source: ****

The graph below shows the time trend in the million-dollar value of imports and exports of kitchen or tableware made of base metals, such as spoons, forks, ladles, skimmers, cake paddles, fish knives, butter knives, sugar tongs, and the like, from **** to ****. Exports have shown an upward trend over the years, rising from $** million in **** to $** million in ****, an increase of **.* percent. However, it is important to note that there were a few years of slight decrease, such as in **** and ****, and a significant drop in ****, when exports dropped to $** million. Imports, on the other hand, showed a generally decreasing trend from **** to ****, dropping from $** million to $** million, a decrease of **.* percent. However, in **** and ****, imports increased to $** million and $** million, respectively. The coverage rate, which is the ratio of exports to imports, showed an increasing trend from **** to ****, rising from *.** to *.**, indicating that exports exceed imports. However, in ****, the coverage ...

1.4 Covid-19 Impact

According to the latest report from ART, the national business association member of the Confcommercio System that brings together manufacturers, importers, distributors, agents of foreign houses, and specialty retailers of table, kitchen, and gift items, the average amount consumers spent on table, kitchen, and gift items in **** was **.* percent higher than in ****, **.* percent the same, and **.* percent lower. The chart illustrates responses from a survey conducted in ****, where respondents were asked to explain why they reduced their spending during the year. Responses are presented as percentages. Most participants, **.* percent, said they tried to save because of the period of high economic uncertainty. **.*% of participants said they could not go to stores because of lockdowns. **.*% said they avoided physical stores for fear of contagions. In addition, **.*% of participants indicated that their economic condition worsened due to the ongoing emergency. Finally, only **.*% of participants reported that they had less need for new products. The reasons why consumers spent less during **** were in **% of cases attributable to the health and economic emergency Reasons why spending on tableware, kitchen and gift items in **** was less than in **** Italy, ****, in % Source: ****

2.1 Evolution of expenditure

Annual household consumption expenditure on glasses, tableware and household utensils in Italy increased by ***.* million euros (***) in **** compared with the previous year. In total, annual household spending on consumption amounts to *.* billion euros in ****. This increase was preceded by a decline in annual household consumption spending in this sector. Over the observed period, annual household consumption spending has been subject to fluctuations. Included in the definition of this product group are items such as cookware, saucepans, laundry baskets and baskets, cutlery, glass and ceramic items used for cooking, bathroom decorations and interior decorations.

Household consumption expenditure on glassware, tableware and household utensils Italy, ****-****, in millions of € Source: ****

2.2 Statements on current preferences

People buy preferably Made in Italy and eco-friendly products," confirms Giusto Morosi, managing director of Tognana and president of ART-Arti della Tavola e del Regalo. "On the emerging trends front, for mise en place preferences are moving toward total-look proposals with textiles coordinated with porcelain decorations." Moving from the kitchen to the table, the focus on quality, aesthetic and ecological content seems even more evident.

"Happy hour and streaming concerts have allowed people to recreate in the home environment the situations and moments experienced in bars, restaurants and other venues," observes Rosaria Penati-Barker, Marketing Director of Luigi Bormioli & Bormioli Rocco. "We have noted a significant increase in sales of stemware, glasses and cocktail accessories. In parallel, many restaurant operators have begun to offer full menus and cocktails for take-out or take-away: companies are reacting to this consumer trend with targeted product lines."

"It is consumers in the **-** age group who show the greatest propensity to purchase household items. Shoppers' interest in turning their preference toward green products remains high, just as the motivation to engage in low environmental impact behaviors is strengthening."

The lockdown has been credited with spurring a review of the plate and glassware available in ...

2.3 The reasons for purchase

From the **** report of ART, the national business association member of the Confcommercio System that brings together manufacturers, importers, distributors, agents of foreign houses and retailers specializing in table, kitchen, gift and home decoration items, it was revealed how eight out of ten consumers say they buy kitchen or tableware items mainly for "replacement" (***).

Reasons for purchasing a kitchen or tableware item for oneself or one's family Italy, ****, in % Source:[***] The graph below represents shoppers' preferences when it comes to choosing a gift concerning kitchen or tableware items. The data are presented in percentages. According to the data, **.*% of buyers tend to choose items with an attractive design. **.*% prefer designer or branded items. **% lean toward items that are currently in fashion. **.*% choose high-tech items. Only *.*% lean toward another type of product. Finally, **% of buyers prefer items made of higher quality materials. Note that the sum of the percentages exceeds ***%, which suggests that shoppers may have more than one preference when it comes to choosing such a gift.

Aspects that determine the choice of a table or kitchen item to give as a gift Italy, ****, in % Source: ****

2.4 Purchasing channels used

The graph shows a range of shopping channels used in **** and ****. In ****, most people (***) saw an increase from **.*% in **** to **.*% in ****. In contrast, traditional stores declined from **.*% in **** to **.*% in ****. Consumer electronics chain stores saw a slight increase from **.* percent in **** to **.* percent in ****. Finally, as for "Other channels," the graph does not provide data for ****, but in **** the percentage was **.*%. In general, we can see a trend toward the use of online and large-scale retail channels, while traditional stores and home specialty chains are losing popularity.

Channels used for purchasing kitchen, table and gift items. Italy, ****, in % Source: ****

The main advantages that are raved about in e-commerce include greater convenience, a wider range of products to choose from, the ability to compare prices, and convenience. The Advantages of buying tableware, kitchenware and gift items online. Italy, ****, in % Source: ****

In ****, consumers who purchased kitchen or tableware items online accounted for ** percent, while in **** it was ** percent. The graph shows the use of different websites for purchasing kitchen or tableware in **** and ****. In ****, **% of shoppers used aggregator websites such as Amazon, Ebay, Eprice, Love Design. However, in ****, the percentage of use of such websites dropped to **%. As for the use of large-scale ...

3.1 Tableware enterprises

The graph shows the evolution of the number of enterprises in the tableware sector from **** to ****. In ****, there were *** enterprises in the sector. This number increased by *.*% in ****, with a total of *** enterprises. However, in ****, the number of enterprises decreased by *.* percent to ***. In ****, there was a significant decrease of **.* percent, with only *** enterprises remaining in the sector. In contrast, in ****, there was a significant increase of **.* percent, bringing the number of enterprises to ***.Finally, in ****, the number of enterprises remained almost stable with a slight decrease of *.* percent, for a total of *** enterprises in the tableware sector.

Number of enterprises engaged in the manufacture of tableware, cookware, tableware, kitchen utensils and non-electric household accessories, metal articles for bathroom furnishings Italy, ****-****, in absolute value Source: ****

The graph presents the number of firms according to their legal form. Sole proprietorships, freelancers and the self-employed are the most numerous with ** companies. This is followed by limited liability companies with *** companies. General partnerships number **, while limited partnerships number **. Joint stock companies, or limited partnerships, have ** companies. Finally, there are only one partnership other than SNC and SAS and one company with another business form.

Legal form of enterprises active in the manufacture of ...

3.2 Sustainable Supply Chains

**% of manufacturing companies in the past year have acquired new customers because they have been able to demonstrate that they operate in a sustainable supply chain. Twelve percent have asked their suppliers to do the same. Sustainable enterprises active in the manufacture of tableware, kitchen and gift items. Italy, ****, in % Source: ****

the graph shows the measures used to reduce environmental impact. **.* percent of companies chose the use of renewable energy sources as their main measure. Reducing consumption and efficiency works (***) accounted for **.* percent of responses. Reducing emissions and pollutants was selected by **.* percent of people, while recycling of waste and disposal of hazardous or toxic waste was chosen by **.* percent of respondents. Measures used to reduce the environmental footprint by companies active in the manufacture of tableware, kitchenware and gifts. Italy, ****, in % Source: ****

3.3 Distribution Channels

The graph below shows the evolution of the number of active enterprises in the retail trade of household utensils, tableware and glassware from **** to ****. In ****, the number of enterprises was *,***. This number decreased gradually in the following years. In ****, the number of enterprises decreased to ****, registering a rate of decrease of *.*%. In ****, the number of enterprises continued to decline, reaching *,***, a rate of decrease of *.**% from the previous year. In ****, the number of enterprises decreased further to *,***, a rate of decrease of *.*%. In ****, the number of enterprises reached *,***, with a rate of decrease of *.*% from the previous year.Finally, in ****, the number of enterprises dropped slightly to *,***, with a rate of decrease of *.**% from ****.In summary, the graph shows a general trend of decrease in the number of active enterprises in the retail trade of household utensils, tableware and glassware from **** to ****.

Number of active enterprises in the retail trade of household utensils, glassware and tableware Italy, ****-****, in absolute value Source: ****

From the latest report by ART, the national business association that is a member of the Confcommercio System and brings together manufacturers, importers, distributors, agents of foreign houses and retailers specializing in tableware, kitchenware, giftware and home decoration, it ...

3.4 Focus on major cookware manufacturers in Italy

Below are some of the leading manufacturers of pans in Italy:

Sambonet: Combining tradition and innovation, Sambonet offers a wide range of durable and crushproof cookware variants, equipped with ergonomic handles that provide a secure grip. The cookware is produced with state-of-the-art workmanship and can be washed through the use of a dishwasher. Ideal for all cooking styles, Sambonet manufactures:

Stainless steel cookware: steel is the most widely used material for making cookware; its main characteristic is the possibility of excellent heat distribution. Sambonet produces the **oClock cookware collections (***) in stainless steel, or there is stainless steel combined with brass in the **** Vintage cookware. Aluminum cookwareand nonstick pans: aluminum cookware has excellent conductivity and is perfect for everyday use. Refer to the Rock'n'Rose or Midnight Blue cookware collections for this type of cookware. Pans forinduction: designed for everyday use and also for heavy use, the best pans for induction belong to the Titan Pro Double Induction line of nonstick pans, which feature a high-performance induction coating. Cast iron pans: cast iron pans distribute heat gradually and evenly. Although Sambonet products are designed to be washed directly in the dishwasher, it is essential for cast-iron cookware to follow what is stated in ...

3.5

4.1 Tableware offerings

There are four main types of tableware:

Plates, bowls and cups Eating utensils Glasses Tableware

The tableware macro sector is aimed primarily at consumers who use tableware for household or commercial purposes.

Domestic tableware products are intended for families and individuals who cook and eat at home. These may include plates, glasses, cutlery, pots, pans, baking pans, pans, cups, coffee mugs, salad bowls, bowls, and many other items that are used daily in the kitchen and at the table.

In the commercial sector, tableware products are aimed at restaurants, bars, cafeterias, hotels, caterers, and other food service businesses. These products can be designed to withstand heavy use and high temperatures, and can include plates, glasses, cutlery, coffee cups, pots, pans, food containers, trays, and many other items needed to serve food and drinks to customers.

In addition to this, tableware products may also be destined for hospitals, company cafeterias, educational institutions, nursing homes, and other facilities that provide meals to large numbers of people. In these cases, utensils and containers can be designed to be hygienic, easy to clean, and suited to the specific needs of such environments.

In summary, products in the tableware macro sector cater to a wide range ...

4.2 IPC

The data show the temporal evolution of consumer price indexes for different product categories in the tableware macro-area from September **** to May ****. For the category "Glassware, tableware and household utensils," the price index increased from ***.* to ***.* over the period. This represents an overall increase of *.* points, or about *.* percent. For "Glassware, tableware, ceramics and chinaware," the price index rose from ***.* to ***.*, an increase of *.* points, or about *.* percent. For "Plates, bowls, bowls and other tableware," the price index rose from ***.* to ***.*, an increase of *.* points, or about *.* percent. For "Glasses, cups and mugs," the price index rose from ***.* to ***, an increase of *.* points, or about *.* percent. Finally, for "Cutlery, flatware and silverware," the price index rose from ***.* to ***.*, an increase of *.* points, or about *.* percent.

In general, all consumer price indexes for different product categories in the tableware macro-area showed an increase over the period. The category with the most significant increase was "Glasses, cups and mugs," with an increase of *.* percent.

Consumer price index of various tableware products Italy, ****-****, (***) - monthly data Source: ****

4.3 Art in Murano Glass

Reaching the small island of Murano by canal is an exciting experience, especially if you intend to visit one of its artisanal glassworks. The island is in fact the Italian excellence of blown glass, a place where entire generations of master glassmakers have dedicated themselves, and still dedicate themselves, to the fantastic workmanship of prestigious objects, icons of Italian craftsmanship in the world.

Glassmaking in Murano is very old: dating back to before the year XNUMX is the earliest documentation attesting to the presence of the art of glassmaking on the island. In fact, as early as *** A.D., Murano artisans established their glassworks, becoming a point of reference for the then known world.

The primacy of the Murano glassworks was recognized in ****, when the Serenissima emphasized their supremacy by imposing the destruction of the Venetian ones.Since then, numerous glassworks have sprung up along the Murano glassmakers' road, concentrating the most prestigious glass workshops on the island, which were immediately appreciated by rulers, nobility and people from all over the world. At present, it is still possible to visit the glassworks, admire how they work and be amazed by the glassmaking techniques. Viewing becomes a real spectacle as one is ...

4.4 Tablescaping: the art of turning the table into architecture

The practice known as tablescaping or table-setting involves setting dining tables in an artistic and decorative manner, following a specific theme. This form of expression is widely used for social events and even competitions. The term itself, which combines the words "table" and "landscaping," was coined by American TV chef Sandra Lee in ****. However, the first tablescaping competitions in the United States date back to at least the ****s.

In tablescaping competitions, it is easy to lose points for small details, such as forgetting a glass or cutlery or misplacing them. However, creativity and interpretation of a theme are highly rewarded, depending on the artistic and cultural vision that is applied to tablescaping. This has been true in the past. Today, as with many things, tablescaping has gained popularity thanks to Instagram and the trend of people sharing photos of the food they eat, including the table setting. On Instagram, hashtags such as #tablesetting have over * million posts, #tablescape *,***,*** posts and #miseenplace ***,*** posts.

Tablescaping has a long history dating back to the late ****s, when Western aristocracy adopted the practice as a form of personal expression and to showcase their wealth and culture. Since then, tablescaping with specific themes has represented ...

4.5 Focus cookware: features and costs

Nonstick Pans

Nonstick pans have revolutionized cooking ever since they were introduced. Although they are commonly attributed to the year Teflon was discovered-in ****- , history reveals that these pans have even more ancient roots. Recently, fragments of ancient red pottery with slippery coating were found in ancient Roman dumps, suggesting that they were used to cook meat and cheese as early as ancient Rome.

However, the breakthrough came in the ****s, when American chemist Roy Plunkett discovered polytetrafluoroethylene, known as Teflon. This water-repellent plastic material completely revolutionized the world of cooking, allowing food to be cooked without sticking to the pan. it is important to note that Teflon is not the only nonstick material used in the production of pans. This type of pan not only prevents food from sticking, but also allows for faster cooking than traditional pans.

The most popular and widely used nonstick pans are generally coated with Teflon; since this material is nonflammable, does not conduct electricity, and withstands temperatures above ***°C, it is considered ideal for coating pots and pans. However, some concern arises about the potential health hazards of using Teflon, particularly because small fragments could break off over time and come into contact with ...

5.1 Regulation

"Food-contact materials and articles" (***). This term also refers to materials and objects that are in contact with water excluding fixed public or private water supply facilities.

MOCAs are regulated by both national and European measures.As far as EU regulations are concerned, Regulation (***).where there are no specific EU laws, member states may establish national measures.In particular, the regulation stipulates that all materials and articles must be produced in accordance with good manufacturing practice and, under normal or foreseeable conditions of use, must not transfer components to food in quantities that:

constitute a hazard to human health result in an unacceptable change in the composition of foodstuffs result in a deterioration of organoleptic characteristics.

In order to ensure the safety of MOCAs and to facilitate the free movement of goods, there are a number of legal requirements and forms of control in the European Union (***).

Article ** of Law No. *** of April **, ****, mandates the Minister of Health to establish by his own decree the conditions, limitations and tolerances of use for substances that may be transferred from packaging, containers and utensils to food products.

This provision was replaced byArt. * of Presidential Decree No. ***/**** and later byArt. * of D. Legislative Decree No. ...

6.1 Segmentation

• IKEA Italia
• Alessi S.p.a
• Carlo Moretti Venezia S.r.l
• Dolce & Gabbana S.r.l
• Zara Home Italia S.r.l
• Christian Dior Italia S.r.l