The tableware market in Italy

Tableware refers to the arts associated with cooking and decorating the space devoted to it. Thus, the tableware market consists of many segments, including tableware, cutlery, kitchen utensils, table linens, small portable appliances, and decorations. The materials and products are therefore varied and have a very high turnover at the market level, as they are strongly influenced by fashion. Tableware has a very wide range in price and quality, from cheaper products made by homeware companies such as Ikea, Kasanova, Maison du monde, Leroy Merlin, and Zara Home, to very high quality and fashionable products such as handcrafted products or products from high fashion houses that have decided to expand into home décor and tableware as well; among them Bottega Veneta, Dior, and Versace.

Tableware is also very much linked to culinary culture and especially traditions, for example in Italy, it changes a lot whether we are at Christmas in a farmhouse in the mountains or in August in a villa on the Amalfi coast, let's say that on any occasion, whether at a time of celebration or a time of gathering, tableware plays a role of cultural recognition.

As mentioned earlier, the tableware industry is composed of many distinct items; the most important market is ceramic tableware and vases, which is expected to grow at an annual rate of 8.0% in terms of sales to reach $50460 million by 2026.

In Italy, tableware is an integral part of culture and of great importance: both informal and elegant tables often feature tableware with the function of transforming the surroundings and the very quality of sharing. Tableware production in Italy has a very important ancient tradition, from Murano glass to the ceramics of Caltagirone and Grottaglie. Craft production still plays a very important role that influences the economy. At the level of industrial production, Italian quality is always at the top in the world: among the most famous brands are Bitossi, Ginori, Dior Homme Collection, Versace Home Collection, Bottega Veneta Home Collection. Then in Italy there is no shortage of large multinationals that compete on price and design, but certainly not on uniqueness and craftsmanship, finding themselves occupying a specific slice of the market that has attacked the more artisanal aspect but not of high quality.