The cremant market - France

Crément refers to a sparkling sparkling wine from a particular appellation area and obtained using a traditional method. In a wine market that is suffering from the slow but steady decline in wine consumption in France sales of cremements continue to increase and the demand is not waning. Less ceremonious than champagne, crément reflects the image of a sparkling, festive and quality wine which makes its success and seduces as much in France as abroad. Indeed, demand is also growing outside France germany, Belgium and the United States are the three countries where the cremant is exported more and the famous crement d'alsace enjoys a growing reputation there. While sales exceeded 83 million passes in 2018, three French regions stand out clearly: Alsace, Burgundy and the Loire, but other regions are on the rise. Between 2012 and 2018, the production of crémants from the Jura has increased by 200%, that of Limoux by 47% and it reaches 185% in Bordeaux. If the differentiation with champagne is clear, the cremations are facing strong competition This is particularly true in the face of foreign sparkling wines such as cava and prosecco which seduce the French and compete for shares in export creams. The brands are seeking to stand out through attractive packaging, strong appellations and product innovations with organic vintages.