French market
The connected speaker market in France
A connected speaker, or "smart speaker", is a wireless loudspeaker that incorporates a virtual assistant with artificial intelligence that the user can interact with by speaking. It can, for example, control sound and music remotely, listen to the news, answer questions, communicate the weather, control other connected objects by voice, etc. The global market for connected speakers is booming , with sales jumping 69% in 2020.
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A connected speaker, or "smart speaker", is a wireless loudspeaker that incorporates a virtual assistant with artificial intelligence that the user can interact with by speaking. It can, for example, control sound and music remotely, listen to the news, answer questions, communicate the weather, control other connected objects by voice, etc. The global market for connected speakers is booming , with sales jumping 69% in 2020.
The market had already seen an 80% increase between 2018 and 2019. Amazon is still the world leader, albeit in slight decline, with over a quarter of sales. Google speakers (around 20% of sales) come in second, also in slight decline, mainly caused by the emergence on the market of Chinese brands, in particular Baidu, Alibaba and Xiaomi, which are gradually gaining market share.
Around 20% of French people will have access to at least one connected speaker by 2020. Although forecasts show that the global and French markets are set to continue growing at this rate, the sector is facing growing concerns about the security of personal data.
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