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Household equipment

The connected speaker market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

A connected speaker, or "smart speaker", is a wireless loudspeaker that incorporates a virtual assistant with artificial intelligence that the user can interact with by speaking. It can, for example, control sound and music remotely, listen to the news, answer questions, communicate the weather, control other connected objects by voice, etc. The global market for connected speakers is booming , with sales jumping 69% in 2020. The market had already seen an 80% increase between 2018 and 2019. Amazon is still the world leader, albeit in slight decline, with over a quarter of sales. Google speakers (around 20% of sales) come in second, also in slight decline, mainly caused by the emergence on the market of Chinese brands, in particular Baidu, Alibaba and Xiaomi, which are gradually gaining market share. Around 20% of French people will have access to at least one connected speaker by 2020. Although forecasts show that the global and French markets are set to continue growing at this rate, the sector is facing growing concerns about the security of personal data.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 A fast-growing global market
- 1.3 French market also on the rise
- 1.4 The French market is dominated by foreign brands
2. Demand analysis
- 2.1 Demand for connected loudspeakers versus other information and communication terminals
- 2.2 User profile: young, urban consumers
- 2.3 Changing consumer habits
- 2.4 Strong seasonal demand
3. Market structure
- 3.1 A market structured around a few digital giants
- 3.2 Largely foreign production
- 3.3 Digitalized distribution
4. Offer analysis
- 4.1 Offer typology
- 4.2 Supply trends
5. Regulations
- 5.1 Transverse regulations
- 5.2 Regulations set to evolve