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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/01/2022
Summary and extracts
1 Visão geral do mercado
1.1 Definição do mercado
A relojoaria de luxo é uma categoria que agrupa relógios de fabricantes de qualidade cuja fabricação exigia trabalhos precisos de relojoaria sobre movimentos mecânicos, mas também sobre a elaboração e acabamento de caixas de relógios, assim como sobre elementos como mostradores e ponteiros.
O segmento relojoeiro de alta gama explodiu em França com a ascensão das marcas de luxo nos anos 90, impulsionado em particular pelo desenvolvimento do turismo de massas na Ásia desde os anos 2000. A crise de 2008 pôs um fim a este boom, mas a indústria recuperou desde 2010.
Tradicionalmente dominada por grandes empresas históricas o mercado tem visto a chegada de novos concorrentes, primeiro nos anos 90, depois mais recentemente Na verdade, em primeira instância, o grande marcas de moda mas também pequenos jogadores artesanais estão a tentar fazer um lugar para si neste mercado. Em segundo lugar, o desenvolvimento de relógios conectados mudou o equilíbrio no mercado de relógios de luxo: A Apple, por exemplo, conseguiu vender mais relógios Apple do que todas as marcas de relógios suíças juntas, durante 2019
No entanto, apesar de existirem muitas marcas no segmento dos relógios de luxo em França, quatro grandes grupos estão competindo neste mercado. Entre estes actores, a convergência entre o luxo e a relojoaria é inegável :
- Grupo Swatch Breguet, Omega, Blancpain, Longines, Tissot, Tiffany
- Grupo LVMH TAG Heuer, Christian Dior, Zenith, de Beers, Hublot, Fred
- Grupo Richemont marcas MontBlanc, CBI, Vacheron Constantin, Piaget, Panerai, Van Cleef
- Rolex
List of charts
- The global luxury watch market
- The French watch market
- How has your attitude towards owning a watch changed over the last five years?
- Are you ready to pay more than CHF 1,000 for a watch?
- Growth in the number of watchmaking establishments
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Latest news
Herbelin launches Le Coq Sportif's first watch collection - 14/11/2023
- Location of the Herbelin watchmaker: Charquemont, in the Doubs region.
- The Integrated range of watches will be assembled in China using Japanese Myota movements.
- Le Coq Sportif has invested 13.5 million euros in extending its historic factory in Romilly-sur-Seine, Aube.
- Le Coq Sportif employs 160 people in Romilly-sur-Seine.
- The Herbelin group employs 130 people.
- Total sales for the Herbelin group are 25 million euros, of which 30% are exports.
- A complete, mixed collection of watches is scheduled for release before the 2024 Olympic Games.
- Le Coq Sportif sales in 2022: 140 million euros. Le Coq Sportif was taken over in 2005 by Swiss investor Airesis.
Luxury goods: Richemont slowed by declining customer morale - 13/11/2023
- Half-year sales in Europe up 5%
- Jewelry: 68% of sales, up 10% in the first half
- Watchmaking: Down by 3%
- Fashion & Accessories: 1% decline
- Growth in the United States: 1% increase
- Growth in Asia: up 23% at constant exchange rates
At 50, the Péquignet watch manufacturer is back in the limelight - 06/10/2023
- The year 2023 marks the fiftieth anniversary of the Lip affair and the watchmaker Pequignet.
- Pequignet was founded in 1973.
- Hugues Souparis, founder of the family investment fund Enowe, became Pequignet's Chairman in 2021.
- Pequignet, with around thirty employees, became France's only haute horlogerie manufacture after the release of its first in-house movement, the Calibre Royal, in 2011.
- Pequignet was acquired by four of its executives in 2017.
- Several hundred Calibre Initial have already been sold to other watchmakers.
- Pequignet's sales were announced at 2.9 million euros by the end of 2021.
- Sales are expected to increase by 15% in 2022.
Rolex aims to consolidate its hold on the watch market - 31/08/2023
- Rolex accounts for around 40% of sales in the luxury watch sector.
- The company is said to have passed the one million mark in annual production.
- Rolex has also exceeded 10 billion euros in sales.
- The Swiss company plans to invest one billion Swiss francs in new production capacity.
- Rolex buys Bucherer, a major retailer that previously distributed 5% of its volumes
- The group plans to employ around 2,000 people at its new production site in Bulle, in the French-speaking part of the canton of Fribourg.
Global luxury flights: Rolex in the lead. - 25/08/2023
- 60% increase in the number of luxury watches stolen last year
- Rolex accounts for 44% of stolen watches, followed by Omega (7%), Breitling (6%), Tag Heuer (6%), Cartier (4%) and Patek Philippe (3%)
- 90% of stolen watches are men's models
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