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- Number of pages : 30 pages
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- Last update : 05/11/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e scopo dello studio
Il mercato del pollame è il mercato dell'allevamento del pollame, un uccello domestico, appartenente ai gallinacei o palmipedi, che viene allevato per la sua carne o le sue uova. Il termine si riferisce a tutti gli uccelli da cortile, che sono oggetto dell'allevamento di pollame. Il presente studio si concentrerà sull'allevamento di pollame industriale e locale e sulla sua distribuzione
Il mercato del pollame in Francia è dominato da pochi gruppi principali Tra questi, il gruppo LDC e il gruppo Duc (acquisito dal gruppo Plukon nel 2017), che dominano anche il mercato europeo. I principali canali di commercializzazione del pollame in Francia sono supermercati e ipermercati, ristoranti e canali specializzati. Nel 2019, quasi 3/4 della produzione francese di pollame è concentrata nella regione del Grand Ouest, il che dimostra una certa dipendenza geografica del mercato.
Il mercato del pollame è molto importante in Francia: la Francia è il terzo paese produttore di pollame dell'Unione Europea . Il consumo di pollame in Francia è aumentato negli ultimi dieci anni per raggiungere il marchio 1,88 MTEC (Milioni di tonnellate equivalenti di carcassa) nel 2020
Il panorama economico si è oscurato negli ultimi mesi per i principali gruppi produttori di pollame in Francia. Queste difficoltà economiche si spiegano principalmente con l'impennata dei prezzi delle materie prime, che ha provocato un aumento dei costi di produzione. Per proteggere i propri interessi, i supermercati e gli ipermercati non sono stati disposti a rispondere alla necessità di aumentare i prezzi per i produttori.
Anche se il biologico è in aumento, il segmento del pollame biologico in Francia rimane un mercato di nicchia. La carne biologica rappresenta tra lo 0,5% e il 4% del mercato in Francia, con un fatturato di 800 milioni di euro nel 2019. Uno dei maggiori ostacoli alla crescita di questo settore è il prezzo della carne biologica, che è dal 10 al 30% più alto dei prodotti non biologici.
List of charts
- Share of poultry producing countries in Europe
- Poultry consumption of a European
- Segmentation of the poultry consumption market
- Evolution of the price composition of a standard whole chicken in supermarkets
- Annual composition of the annual retail price of poultry in supermarkets
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
Loué poultry conquers the Polish market - 23/11/2023
- LDC, France's leading poultry company
- Acquisition of Poland's leading turkey producer, Indykpol, with Rolmex, a real estate investor, poultry exporter and wine distributor.
- Poland is Europe's biggest turkey and chicken producer, exporting half of its poultry to the European Union
- This operation will take LDC's total international business to over €1 billion by 2024, with total sales of over €6 billion.
- The French company will then own 16 plants in Poland, with sales of 700 million euros
- Indykpol achieved sales of 228 million euros in 2022, over 60% of which in the domestic market.
- Poland
- The aim is to establish the LDC model with poultry born, raised and processed locally, and to develop consumption with well-known brands such as Indykpol.
- LDC set up in Poland twenty years ago
- The devastating effects of bird flu are a thing of the recent past, and the vaccination of ducks has given new hope to the industry.
LDC negotiates the purchase of DSL (Délices de Saint Léonard), a plant in Morbihan, France - 23/11/2023
- LDC is France's leading player in the poultry market.
- LDC aims to acquire the Les Délices de Saint-Léonard (DSL) plant belonging to Agromousquetaires.
- The aim of the acquisition is to increase its market share in the delicatessen business and consolidate its territorial coverage.
- DSL is based in Theix-Noyalo (Morbihan) and is part of the Les Mousquetaires cooperative, which has some sixty plants in France.
- By 2022, the LDC group's sales were set to reach 5.8 billion euros.
- LDC employs 23,000 people and has around one hundred sites.
- The DSL plant has a turnover of 50 million euros and 265 employees.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Maître Coq keeps up recruitment despite lower consumer spending - 13/11/2023
- Vendée poultry manufacturer
- The subsidiary of the Sarthois LDC group is expanding its production lines for breaded chickens and roasted marinated products such as Coq'ailes, Wings and Ribs.
- The LDC group, based in Saint-Fulgent (Vendée), employs 2,600 people at 10 sites
- Maître Coq devotes a large part of its investment to slaughterhouse robotization
- Maître Coq achieved sales of 710 million euros 2023
- Maître Coq employs 2,600 people at 6 production sites (5 in Vendée and 1 in Auvergne), 1 logistics platform and 1 head office in Vendée
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