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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 07/11/2021
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Summary and extracts

1 Panorama del mercado

1.1 Definición y alcance del estudio

Los artículos de cuero incluyen el fabricación y distribución de pequeños artículos de cuero fino, generalmente en el sector del lujo . Esto incluye, por ejemplo, los bolsos de piel, las carteras, las pulseras, los cinturones, la guarnicionería y los accesorios para el automóvil, pero excluye la fabricación de guantes y de zapatos.

Francia destaca en este sector con alto valor añadido y que requieren una mano de obra cualificada. Sus empresas, grandes grupos internacionales de lujo, exportan la imagen de marca "made in France Esto es especialmente cierto en Asia, donde la demanda lleva varios años creciendo.

Pero las cifras de la marroquinería también aumentan en el territorio francés, impulsadas por un próspero sector turístico tras su caída en 2016, así como por un clima económico favorable para los particulares.

La industria de la marroquinería está evolucionando, por tanto, en un un entorno altamente competitivo, donde los efectos de la moda están obviamente presentes Por lo tanto, es necesario que las empresas presentes en el mercado se adapten lo más finamente posible a la demanda, especialmente para los nuevos actores que deben construir una imagen de marca Por último, la industria del cuero en general se ve amenazada por una la creciente concienciación de la población sobre el medio ambiente y los animales También trabajamos en el desarrollo de nuevos productos más respetuosos con el medio ambiente y de origen vegetal o sintético.

La crisis sanitaria COVID-19 ha tenido el efecto de reducir drásticamente la actividad en el sector del lujo y, por tanto, en el segmento de la marroquinería. En efecto, dado que una gran parte de la actividad está determinada por la demanda exterior y la llegada de turistas a Francia, el sector de la marroquinería sufrió un descenso global del volumen de negocios.

List of charts

  • Market share of leading luxury leather brands
  • Projected leather sales
  • Total billings of French leather goods manufacturers
  • Foreign trade in leather goods
  • Main customer markets for French leather goods manufacturers
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Latest news

Chanel invests in Italy again: new joint for Gensi Group - 29/02/2024
  • **Chanel investment in the Gensi Group Footwear Factory**:
    • - Inauguration of a new 3,000-square-meter splicing department at the Mosciano Sant'Angelo (Teramo) production site.
    • - Activation of 4 new production lines of 70 meters each.
    • - Currently, 6 production lines are in operation, with a plan to double them in the next 3 years through the inclusion of new professional resources.
  • **Corporate Sustainability Initiatives**:
    • - Formation of 3 working groups dedicated to the company's environmental sustainability a year ago.
    • - Reduction in energy consumption and processing waste.
    • - Advances in recycling and reuse.
    • - Launch of in-house training institute "M'Astri Nascenti" in collaboration with Arsutoria School, with 60 people trained to date.
  • **Workforce and Hiring Plans**:
    • - Currently, the company has more than 660 employees, of whom more than 120 are hemlines.
    • - New hires are planned to further increase the workforce.
  • **Manufacturing Chanel and Italian Supply Chain**:
    • - Chanel shoes are designed in France but produced in Italy.
    • - Italian companies controlled by Chanel involved in production: Roveda of Parabiago (acquired in 1999), Gensi of Giulianova (acquired in 2015), and Ballin Shoes (acquired in 2020).
Delsey joins forces with Benetton and Jeep - 03/10/2023
  • Samsonite is identified as Delsey's main competitor.
  • Delsey recently signed two five-year licensing agreements with Benetton and Jeep.
  • Delsey already teamed up with Peugeot in January to develop a line of premium suitcases and bags.
  • Licensing revenues could account for up to 45% of Delsey's sales.
  • 50% of customers were unaware that Delsey was a French company.
  • Delsey still generates 20% of its business in France.
  • Delsey's sales forecast for 2023 is 250 million euros, an increase of 20.7% in one year.
Chanel creates "La Parcelle", a new green and artistic space - 14/09/2023
  • Le 19M, the space dedicated to Chanel's métiers d'arts, was inaugurated in 2021.
  • Le 19M brings together 600 craftsmen and experts in eleven Maisons d'arts.
Hermès, champion of luxury growth - 29/07/2023

Hermès sales growth: 25% in the first half.

Planned openings: four new leather goods stores by 2027.

Luxury: Hermès, the quiet force of luxury gallops on - 28/07/2023
  • Hermès sales reached over 6.6 billion euros in the first six months of the year. Sales were up 25%.
  • Sales in Asia were up 28%.
  • Sales in the United States rose by 20%, in Europe by 22% and in France by 24%.
  • Continued rapid growth in Hermès sales, with a particularly strong performance in Asia and in the leather goods market.
Massive recruitment at Longchamp - 28/06/2023
  • Longchamp plans to hire 450 new staff this year, including 200 in its French factories
  • Double-digit growth for Longchamp, outstripping that of the leather goods market
  • Percentage of Longchamp sales in France: 30% (a third of which are generated by foreign visitors)
  • Longchamp's online sales have tripled between 2019 and 2022 and represent almost 5% of sales
  • Longchamp has 800 employees in France out of a total of 1,100 emplyees
  • Longchamp has 330 directly-operated and concession stores worldwide, and 900 other points of sale
  • Longchamp aims to expand from 40 to 60 stores in China over the next 5 years
  • The Segré-en-Anjou Bleu site (Maine-et-Loire) employs 420 people

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Hermès International
Chanel
Michael Kors
PRADA Retail France (Prada Groupe )
Toloméi Groupe
Maroquinerie Auguste Thomas
Les Ateliers de Vitré
Maroquinerie Pierre Cotte
Longchamp
Lancel (Piquadro)
Delsey Paris
Lancaster Maroquinier

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