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Summary of our market study
The French market for nutraceuticals is estimated at between €20 and €30 billion.
A contraction of the terms "food" and "medicine", "alicament" is a marketing concept that globally designates food products that claim health benefits. Nutraceuticals and dietetic foods are also often referred to as nutraceuticals.
The global market for nutraceuticals is estimated at over $200 billion.
The French nutraceuticals market: a blend of nutritional needs and medical benefits
The French nutraceutical food market, which has long grown at a rate of 9-10% a year, is experiencing a slowdown, mainly due to increased scrutiny of exaggerated claims of health benefits. Nevertheless, the industry remains significant, and it is estimated that it will have reached a market size of between 10 and 20 billion euros by 2022.
This segment could see a revival due to an aging population, the rise of chronic health problems such as obesity, the quest for wellness and technological advances in FoodTech.
Projections indicate that by 2050, more than a quarter of the French population will be over 65, and one in ten people will be over 90.
Almost half the French population is overweight or obese.
92% of French citizens rank healthcare among their top priorities when it comes to political choices.
The probiotics market has exceeded 100 million euros in France.
Nutraceutical market players
- Danone: Probiotic-rich products such as Actimel and Activia.
- Nestlé has entered the nutraceuticals market. The acquisition of Novartis' medical nutrition division catapulted Nestlé into a leading position.
- Lesieur: By enriching its Isio Mémo oil with DHA, an omega-3 fatty acid essential for brain health, Lesieur has succeeded in establishing itself as a forerunner in the cognitive well-being niche.
- Lactalis has broadened its horizons by taking an interest in sports nutrition, a segment that is recording remarkable growth.
- St Hubert: With products such as margarine enriched with omega-3, St Hubert has found its niche in the fight against cholesterol and cardiovascular disease.
- Innocent: Known for its juices and smoothies that combine health benefits with the convenience and appeal of a ready-to-drink format.
- Orangina Schweppes France stands out for its decision to buck the trend.
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Summary and extracts
1 Market overview
1.1 Introduction
An alicament (or "medicaliment", or "nutraceutical") is a food with pharmaceutical properties. It may be a natural food containing active molecules, or an artificially enriched industrial food. This designation can be detrimental to the nutraceutical trade, as it raises a number of ethical and commercial issues. the current market segmentation distinguishes between industrial foods (such as Omega-3 enriched foods, foods rich in active Bifidus, etc.) and natural foods (such as herbal or phytotherapeutic products).
The health food market seems to be marking time after a rather flourishing 1990-2000 period. This is due to marketing abuses extolling the virtues of products with health benefits far in excess of their actual effects on the body, prompting consumers to speak of a veritable "scam". In the United States, Danone was fined tens of millions of dollars following a complaint from consumers who doubted the benefits ofActimel. European regulations ensure that advertising deemed to be misleading is eradicated.
All the companies present in this market are heavyweights in the food industry. Competition is therefore extreme in a global health food market worth over $200 billion.
The problem for the sector is to justify the price difference to consumers (Bifidus yoghurt costs twice as much as conventional yoghurt). The European Food Safety Agency (EFSA), which is responsible for examining claims, has examined 1,750 of the 4,200 submitted, with 85% of negative opinions to date.
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