Dans cette étude :

Synthèse

The global playing card market is a dynamic subsegment of the broader playing and board games market. Valued at approximately 1.8 billion dollars in 2020, it is part of a sector that is expected to expand at a CAGR of 8.7% to reach 21.6 billion dollars by 2025. The online gaming surge, particularly online poker, is a noteworthy trend with 70% of online gamblers in France playing poker in 2020, significantly up from figures prior to 2014. France observed a historic high in online poker players and revenue in 2020, with the market showing robust performance in the B2C segment. The B2B segment, primarily driven by casino visits, also plays a pivotal role in the market's growth, yet it faced challenges due to the COVID-19 pandemic in 2020 which resulted in closures and a decline in visits. Despite being a net importer of playing cards, primarily from China and the United States, France boasted a vibrant local market with card games being a favorite pastime, as evidenced by card game sales and the popularity of traditional games like Belote, Tarot, and digital card game applications..Analyzing the Appetite for Card Games in France: Trends, Preferences, and Digital Shifts The French market for card games demonstrates a robust and cherished culture of traditional gameplay, coupled with an ever-growing digital presence. The segment forms a core part of the board game market, which, in France, is not only the largest in Europe but also one of the fastest-growing. In recent years, there has been a steady rise in board game activity, with revenues surpassing half a billion euros and sales volumes nearing 30 million boxes annually. Traditional card games continue to play a central role in French leisure, with games like Belote, Tarot, and Poker being household staples. Over 85% of the French population are familiar with the rules of these games, signifying a deep-rooted connection with this form of entertainment. Belote, in particular, emerges as the definitive favorite among card games, with others like Tarot and Reussite following suit. Despite the conventional appeal of card games, there's a notable influx of newer variants and specialized card games such as Uno and Jungle Speed, indicating a trend towards diversification within the market. Collection card games like Pokemon and Yu Gi Oh! cards have also seen increasing popularity, showcasing a blend of traditional gameplay with modern collectible aspects. The digital sphere has vastly influenced the card game market, bridging the traditional with the contemporary. Online card games, especially poker, have carved out a significant niche, evidenced by the near majority of online gamblers engaging in online poker. This segment is further bolstered by an increase in online casino culture, with establishments requiring regular replenishment of cards, driving market growth. From a geographical perspective, card game preferences show regional variances, reflecting the cultural heterogeneity within France. Western and Northwestern regions show a predilection towards Belote, while Tarot finds its strongholds spanning from Normandy to Southeastern France. The digital transformation has undoubtedly bolstered card games' popularity, with smartphone card game apps finding widespread usage, only slightly trailing behind the juggernaut that is Candy Crush. The card game market in France is also marked by significant import activity, leaning heavily on imports from countries like China and the United States. The French market plays as a net importer with import values on the rise, signaling an expanding market that is bolstering international trade. Key figures from the French card game market indicate that around 86% to 90% of French people are acquainted with playing cards, with regular play frequency noted among more than a quarter of the population.### Key Players in the Dynamic Card Game Market Landscape The card game market is teeming with diverse players, each carving out a niche and vying for consumer attention. The landscape is an interesting mix of traditional powerhouses, specialized manufacturers, entertainment behemoths, and rising stars in the online gambling arena. **Mattel and Hasbro** are the undisputed stalwarts of the card game industry. As evidenced by their dominance in the list of top-selling games in France, including the card game leader Uno, these companies boast a formidable portfolio of popular and beloved family games. Their brand recognition and global distribution networks reinforce their position as titans of tabletop and card-based entertainment. **Asmodeus, Bombyx, and Philibert** represent the core of board game enthusiasts and cater to both general audiences and niche hobbyist markets. Their product lines often include card games that offer deeper strategic experiences, showcasing the versatility of card games as a genre. **Cartamundi** is recognized for its role as a specialized producer of card decks. Best known for producing high-quality, traditional playing cards, their products are a staple for classic card games around the world, from poker to belote. **Grimaud**, another specialist within the card manufacturing industry, adds historic flair to the market with its classic designs and French heritage, appealing to both casual players and collectors alike. Expanding the market's horizons, companies like **The Pokemon Company** and **Konami** deal with the collectible card game segments. They are powerhouses in the world of trading card games like Pokemon and Yu-Gi-Oh!, where the cards themselves represent both a game mechanic and a collector's item, nurturing an avid fanbase and competitive scene. The digital sphere has opened up new frontiers for card game interaction, and companies like **Winamax, PokerStars, and PMU Poker** have seized the opportunity, becoming the foremost names in the thriving online poker market in France. They provide virtual platforms for traditional card gameplay while accommodating modern-day preferences for online and mobile gaming. Finally, the luxury segment, though a niche, cannot be ignored. It's a realm where extravagance meets play, adding a layer of opulence to the world of card games and catering to a very select clientele. Each of these market players, with their distinctive offerings, contributes to the vibrancy and diversity of the card game market. They compete, innovate, and evolve to ensure that whether through a traditional deck, a collectible series, or a digital interface, the love for
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  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 05/05/2021
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Sommaire et extraits

1 Market summary

1.1 Definition and scope of the study

Definition of the card game market

The card game market in France is a fully-fledged segment of the board game market in France. A game of cards can be of luck, of strategy, or collection. With the advent of the digital sphere, the market is diversifying and new actors and games appear, often offering a paid game mode, especially with poker and other online card games.

The main traditional card games on the French market are, according to the most recent report by the Observatory of the Daily Lives of the French: The French and games: 

  • Belote
  • Tarot
  • Reussite
  • Rami
  • 7 Familles
  • Bataille
  • Poker
  • La Dame de Piques
  • Bridge

For a long time practiced with only games of traditional cards (poker, belote), games are nowadays played more and more with specific cards such as Uno or Jungle Speed. Another trend that emerged at the beginning of the 21st century is that of games and card collections such as Pokemon cards and Yu Gi Oh! cards.

History of card games

According to an article by Bicycle cards, playing cards would have appeared in the 9th century in China. From there, it gradually spread to India, Persia, and then to the Muslim world, to arrive in Europe in the 14th century. Indeed, an ordinance of 1367 issued in Bern prohibited its use. The cards were then produced manually by craftsmen, sometimes embroidered with gold, and represent exceptional products. In 1418, card manufacturers in Ulm, Nuremberg, and Augsburg began to use woodcuts to produce mass maps. In the 15th century, the tarot appeared in Italy, in a form similar to that which still exists today.

If the separation of the cards into four colours and the values they represent stabilises very quickly, the colours did not change until 1480 the date in which the French started to produce cards using the suits we know today hearts, spades, clubs, and diamonds. The form of card games would not undergo any major changes until today, with the exception of the promotion of the Ace as the highest card (following the French Revolution) and the introduction of the joker in the 1870s.

Before industrialization, paper was relatively expensive, and cards did not spread to all levels of society. It's only with the establishment of industrialists that cards started to be produced and disseminated in mass with, in particular, the establishment of the Grimaud district in France in 1848.

 

1.2 A growing global market

The use of playing cards is certified in all parts of the world. Being an inexpensive and easy to set up entertainment, the base of potential players is practically the entirety of the human species. 

The playing card market is a subsegment of the playing cards and board game market. This ...

1.3 The playing card market in France

As mentioned above, the playing cards market is a sub-segment of the board games market.

In ****, the French market for board games and puzzles will have a turnover of *** million with **.* million boxes sold over the year. This represents an annual increase of **% over the last * years

The French market for ...

1.4 Imports & exports

The United Nations Comtrade allows us to track global trade flows. 

The code ****** corresponds to 'playing cards'. The graph below outlines recent French trade history regarding playing cards.

Trade flows & coverage rate of playing cards France, ****-****, in millions of euros and % Source: ****

As we can see, France is a net ...

1.5 The impact of COVID-19

Since the playing card market is part of the larger board game & puzzle market, it is interesting to see the effects that the pandemic had on the latter.

An article in Point reports on the evolution of the market in the face of the unprecedented COVID-** crisis, even though it had ...

2 Demand analysis

2.1 The French and their cards

As mentioned above, **% of French people play card games, with **% of them doing so regularly.

Frequency with which people play cards France, ****, in % Source: ****

The card games which most people know the rules are: Bataille, * Familles, Reussite, Belote, Tarot, while some of the games to which the rules are least known ...

2.2 Favourite card games

According to the most recent report by the Observatory on the Daily Lives of the French, Belote is the favourite card game of the French, followed by Tarot and Reussite. The graph below displays the ** preferred card games in France.

Answer to the question: "Which are your three preferred card games?" France, ...

2.3 Playing cards and gambling

As mentioned previously, casinos are the main B*B segment for playing cards. However, other than for leisure or fun, a lot of people play cards as a way to win money (***). Gambling is another important segment of the playing card market. 

More than half the French population gambles (***).

Share of ...

2.4 Cards in the online and digital era

The Observatory of the Daily Lives of the French reported that card games were the second most played games on smartphones (***) [***]. 

According to the AndroitPit, in ****, the main card game applications were Solitary, Multiplayer Tarot, offline or non-paying Poker, Bataille, and La Dame de Pique.

With the increased digitalisation of society, ...

2.5 Expenditure

Spending on playing cards is categorised under 'cultural and leisure spending'. The graph below breaks down the distribution of cultural and leisure spending in France.

Distribution of cultural and leisure spending, by category France, ****, in % Source: ****

 Spending on cards can be considered under 'games&toys', 'gambling' as well as 'others' ...

3 Market structure

3.1 Geographical and territorial distribution of card games

French people are quite confident in their ability to play cards and their skill level. In fact, **% of the French consider themselves to be 'good card players'. Normands are the most confident, with **% of them estimating that they are good players [***]. 

"Are you a good card player?"

France, ****, in %

NB ...

3.2 Distribution

As with toys and board games, there are several places where one can buy playing cards:

Large surfaces: Auchan, Carrefour, Leclerc... These brands are most often concentrated on games with the widest possible target audience These are games aimed at children, with simple rules that can be implemented quickly and are ...

3.3 Main players

As mentioned above, cards are a part of the board games&puzzle market, which is a subsegment of the toy and games market. 

The players in this market are varied, due to its vast and segmented nature. They include board game manufacturing giants, playing card production specialists, foreign entertainment companies as ...

3.4 The rise of the gaming bar

As a direct consequence of the growing offer from game manufacturers, game bars are flourishing, serving as catalysts for consumers who often find it difficult to make up their minds when faced with the diversity of the offer (***). There has been a surge in the number of board game bars opening ...

4 Analysis of the offer

4.1 Pricing

Prices vary greatly depending on the segment observed

Prices differ according to the different market segments.

An exhaustive search among the distributors on the French territory allows us to estimate the prices of different cards and card-based games:

Concerning the traditional cards (***):  the price of traditional card games in France varies ...

4.2 Different games, different rules

As indicated above, the main traditional card games on the French market are:

Belote Tarot Reussite Rami * Familles Bataille Poker La Dame de Piques Crapette Kems President Coinche Manille Bridge

Source: ****

The table below outlines the top ** preferred card games in France in ****.

Source: ****

For a long time practiced with only ...

4.3 More specific and complex card games

Among the ** most popular board games in France, two very specific card games appear: UNO, in *th position with a penetration of **%, and Jungle Speed, with a penetration of *.*%[***].

More and more sophisticated trading card games

Appeared in the ****s with, for example, Magic cards (***) and Pokémon cards, these games ...

5 Rules and regulations

5.1 Regulations

Gambling games are games of chance, which are based, by hypothesis, on luck, and, therefore, all constitute a form of "lottery".

The organization of poker games, therefore, falls under both the law of May **, ****, prohibiting lotteries, and the law of July **, ****, on games of chance.

Unless the game is played in ...

6 Positioning of the actors

6.1 Segmentation

  • Hasbro
  • Bombyx
  • Philibert
  • Cocktail Games Interlude
  • Cartamundi
  • Cartes Production
  • Calli Cartes
  • Winamax
  • PokerStars
  • Konami
  • Nintendo
  • Mattel
  • Asmodee Group
  • Cartonnage de Vaucanson (Sentosphère Groupe)
  • Altered

Liste des graphiques

  • Marché des jeux de cartes et des jeux de société
  • Taille du marché de jeux de société
  • Part des personnes qui savent jouer aux jeux de cartes
  • Nombre de fréquentations de casino
  • Flux commerciaux et taux de couverture des cartes à jouer
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Dernières actualités

Corinne Derudder (Asmodee): "Les cartes Pokémon sont loin d'être notre seul atout" - 11/04/2024
  • - Rachat d'Asmodee par le groupe Embracer fin 2021 pour 2,75 milliards d'euros.
  • - Position d'Asmodee en tant que numéro 3 du jeu et jouet en France en 2023.
  • - Ventes annuelles en France : 8 millions de jeux.
  • - Effectifs en France : 700 salariés.
  • - Effectifs mondiaux : 2,600 salariés.
  • - Nombre de studios de création : 25.
Altered, un jeu de cartes à collectionner novateur, lève un financement participatif record - 28/03/2024
  • - Equinox Altered, Nouveau projet pour Regis Bonnessée fondateur du jeu Dixit vendu à Asmodée
  • - Somme collectée pour Altered : 6,21 millions d'euros en un mois.
  • - Nombre de contributeurs : Près de 15.000, principalement Français et Américains.
  • - Panier moyen: Plus de 400 euros.
  • - Ventes de Dixit : Plus de 10 millions de boîtes vendues dans le monde.
  • - Taille de l'entreprise Equinox en 2023 : Une trentaine de collaborateurs.
  • - Objectif de chiffre d'affaires pour l'année : 10 millions d'euros.
  • - Langues de distribution d'Altered : Français, anglais, italien, allemand et espagnol.
Hasbro : la déconfiture de la maison mère du Monopoly, Nerf et Play-Doh - 12/12/2023
  • En janvier dernier, la société avait déjà décidé de licencier 1.000 personnes, soit 15 % de ses effectifs à l'époque, sur un total de 6.500 salariés.
  • 900 postes supplémentaires supprimés d'ici deux ans.
  • Le groupe a vendu en août une partie de ses activités de divertissement , sa branche eOne Film & TV, qui produit les dessins animés Peppa Pig ou les films My Little Pony. Les studios Lionsgate ont racheté le tout pour 500 millions de dollars.

 

Hasbro vend ses activités de films et divertissements à Lionsgate - 04/08/2023
  • La branche eOne Film & TV de Hasbro a été vendue à Lionsgate pour 500 millions de dollars (458 millions d'euros).
  • Hasbro avait acquis eOne en 2019 pour 4 milliards de dollars.
  • En 2021, Hasbro a vendu la partie musique à Blackstone pour 385 millions de dollars.
  • En 2021, eOne a généré des ventes de 829 millions de dollars, représentant environ 14% du chiffre d'affaires de Hasbro.
Barbie : Le Milliard de Dollars au Cinéma - 01/08/2023
  • Le film "Barbie" a généré 775 millions de dollars de recettes au niveau mondial, dont 351 millions de dollars rien qu'aux Etats-Unis et au Canada.
  • Il s'agit du troisième film le plus rentable du box-office mondial en 2023.
  • Le groupe Mattel a annoncé quatorze autres projets au cinéma.
Vaucanson a relocalisé la production de puzzleszzles. - 31/07/2023
  • Chiffre d'affaires de Cartonnage de Vaucanson en 2022 : 4,5 millions d'euros
  • Effectif de Cartonnage de Vaucanson : 24 personnes
  • Date de création de l'entreprise : milieu des années 1930
  • Emballages pour les secteurs luxe, jeu, cosmétique, spiritueux, alimentation
  • Depuis 2016, l'entreprise est adossée au groupe Sentosphère, spécialisé dans la création et l'édition de jeux de société et de jeux éducatifs.

Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Hasbro
Bombyx
Philibert
Cocktail Games Interlude
Cartamundi
Cartes Production
Calli Cartes
Winamax
PokerStars
Konami
Nintendo
Mattel

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Ajouts et mises à jour

  • 05/05/2024 - Mise à jour des données financières de l'entreprise PokerStars
  • 05/05/2024 - Mise à jour des données financières de l'entreprise Calli Cartes
  • 05/05/2024 - Mise à jour des données financières de l'entreprise Cartes Production
  • 05/05/2024 - Mise à jour des données financières de l'entreprise Cartamundi
  • 05/05/2024 - Mise à jour des données financières de l'entreprise Philibert
  • 05/05/2024 - Mise à jour des données financières de l'entreprise Hasbro
  • 03/04/2024 - Mise à jour des données financières de l'entreprise Cocktail Games Interlude
  • 03/04/2024 - Mise à jour des données financières de l'entreprise Bombyx
  • 30/03/2024 - Ajout des informations de l'entreprise Altered
  • 04/03/2024 - Mise à jour des données financières de l'entreprise Winamax
  • 04/02/2024 - Mise à jour des données financières de l'entreprise PokerStars
  • 04/02/2024 - Mise à jour des données financières de l'entreprise Cartamundi
  • 04/02/2024 - Mise à jour des données financières de l'entreprise Cartes Production
  • 04/02/2024 - Mise à jour des données financières de l'entreprise Calli Cartes
  • 04/02/2024 - Mise à jour des données financières de l'entreprise Philibert
  • 04/02/2024 - Mise à jour des données financières de l'entreprise Hasbro
  • 02/01/2024 - Mise à jour des données financières de l'entreprise Cocktail Games Interlude
  • 02/01/2024 - Mise à jour des données financières de l'entreprise Bombyx
  • 03/12/2023 - Mise à jour des données financières de l'entreprise Winamax
  • 02/10/2023 - Mise à jour des données financières de l'entreprise PokerStars
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Calli Cartes
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Cartes Production
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Cartamundi
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Philibert
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Hasbro
  • 01/10/2023 - Mise à jour des données financières de l'entreprise Cocktail Games Interlude
  • 01/10/2023 - Mise à jour des données financières de l'entreprise Bombyx
  • 02/09/2023 - Mise à jour des données financières de l'entreprise Winamax
  • 31/07/2023 - Ajout des informations de l'entreprise Cartonnage de Vaucanson (Sentosphère Groupe)
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Cartes Production
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Calli Cartes
  • 14/06/2023 - Mise à jour des données financières de l'entreprise PokerStars
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Cartamundi
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Philibert
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Hasbro
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Bombyx
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Cocktail Games Interlude
  • 20/05/2023 - Mise à jour des données financières de l'entreprise Winamax
  • 09/03/2023 - Mise à jour des données financières de l'entreprise PokerStars
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Calli Cartes
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Cartes Production
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Cartamundi
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Philibert
  • 26/02/2023 - Mise à jour des données financières de l'entreprise Hasbro
  • 26/02/2023 - Mise à jour des données financières de l'entreprise Cocktail Games Interlude
  • 26/02/2023 - Mise à jour des données financières de l'entreprise Bombyx
  • 25/02/2023 - Ajout des informations de l'entreprise Asmodee Group
  • 19/02/2023 - Mise à jour des données financières de l'entreprise Winamax
  • 11/02/2023 - Ajout des informations de l'entreprise Mattel

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