The software as a service market - Italy

1.1 Definition and presentation

A SaaS, or "Software As a Service," is a new way of distributing software. A SaaS differs from traditional software in two ways: its ability to be used remotely and its cost. Traditional software is purchased as a tangible product, with the user acquiring final ownership at the time of purchase. A SaaS, on the other hand, is used remotely and has a variable price. It is described as "an application owned, offered and managed by one or more vendors," according to Gartner. This application is built on a set of data codes and definitions that are used on a "one-to-many" basis, with revenue tied to frequency of use or generated on a subscription basis, according to the vendor. Salesforce or SAP are two well-known examples of enterprise software. Accordingly, SaaS is not physical software, but rather virtual software delivered as a service via the cloud.

The global software as a service industry is expected to grow with a compound annual growth rate (CAGR) of 20.8% from $225.6 billion in 2020 to $272.49 billion in 2021. With a CAGR of 12.5%, the market is estimated to reach $436.9 billion in 2025.

The SaaS market has recently exploded in Italy, particularly in response to the needs imposed by the COVID-19 epidemic. From collaboration and document management services to B2C/e-Commerce websites, the sector grew 46% in 2019. Driving this momentum is growth in all categories that enabled businesses to stay up and running during the emergency phase. In the SMB sector, companies adopted Saas, and Cloud Computing services more generally, in their daily work routines in 2020; the percentage share of companies using these services stood at 42% in 2020, up from 30% in 2019. These services have been an efficient solution for forced telecommuting by accelerating the digitization of collaborative processes and flows, which has been largely driven by the consequences of the epidemic. The market is wide open to new entrants and there is a high share yet to be covered.

Today, one of the most important aspects of improving the user experience is simplifying operations. SaaS solutions can evolve based on user feedback and daily use, eliminating the need for time-consuming upgrades or external reinstallations. Companies that continue to use traditional software will eventually find themselves at a significant disadvantage to those that leverage the competitive advantages of SaaS.

1.2 The global market

In ****, the worldwide Software as a Service (***) of **.*%. By the end of the period, the global SaaS market could reach a value of $***.** billion.

SaaS Market World, ****-****, in billions of dollars FortuneBusinessInsights

In ****, **.*% of total user spending on Cloud Services is collected by PaaS. This is followed by Cloud System ...

1.3 Italian Market

The Cloud market is booming in Italy. Between **** and ****, the total value of the Cloud market in Italy increased from *.** billion euros to *.** billion euros, marking a growth of ***.*% in * years. The growth appears to be constant throughout the entire period and is particularly evident between **** and ****, when the value of ...

1.3 Covid-19 impact

While the growth in Cloud-related spending in **** was driven primarily by the need to respond to an emergency situation, with the adoption of Cloud solutions to enable business continuity remotely, **** has been the year of awareness on the part of companies, which have realized that the transition to the Cloud is ...

2.1 Public Cloud

During the last two observations, revenues are expected to increase significantly in all segments. This reflects the general trend for the entire forecast period from **** to ****. Revenue is estimated to continue to increase in all segments. In this regard, the Platform as a Service segment reaches the highest value of *.* million ...

2.2 Use of Saas by companies

In ****, **% of respondents said the company they work for would migrate more workloads to the cloud and move from om-premises software to SaaS. In contrast, only **% of respondents planned to expand their use of the public cloud.

Cloud computing projects implemented by companies in Italy in **** Italy, ****, as a % of total ...

2.3 Reasons behind the use of Saas in SMEs

Cloud-based applications such as the SaaS model, once aimed primarily at large companies, are becoming attractive to small businesses as well. There are five good reasons in particular that make cloud computing and SaaS providers increasingly popular with SMBs:

Digitization and the evolution of technology in recent years have made IT ...

3.1 Characteristics of the Italian market

The graph below shows the evolution of the number of enterprises active in software production in Italy from **** to ****. In ****, the number of enterprises was *****. In ****, the number increased to *****, registering a growth of *.**%. In ****, the number of enterprises further increased to *****, a percentage increase of *.**% from the previous year. in ...

3.2 Business Model

SaaS business involves selling customized software to customers, not a one-time product. The user purchases a license and then can use the software by renewing the subscription. A SaaS company creates a product, supports and develops it, and provides paid access to customers. In most cases, the product is billed monthly, ...

3.3 Service distribution model

Regarding the service deployment model, in Italy, Public and Hybrid Cloud gather the largest share of spending, with about *.* billion euros spent in ****, an increase of **% compared to ****. Also with reference to the service deployment model, Hybrid and Multi-Cloud Cloud strategies are the most popular in large enterprises, which on average ...

4.1 Subscription Templates

For this software model, subscription-based pricing is the most logical choice. Instead of selling perpetual licenses, which charge a one-time fee for continuous access to a software solution, SaaS vendors can sell subscriptions with limited duration. These vendors retain full ownership of the software, selling permission to access it rather than ...

4.2 Infrastructure

As of August ****, more than *** data centers were located in Italy and, in particular, ** of them were based in Milan. Data centers are buildings that house information systems and centralize information technology (***) operations shared by organizations. Key components of data centers include routers, switches, storage systems, application-delivery controllers, servers and firewalls, ...

4.3 Saas offer

Software-as-a-Service (***) is a cloud service that provides end users with a cloud application, equipped with the platforms and IT infrastructure that support it, via a Web browser. it is an ideal solution for small or large companies or individuals who:

Prefer to delegate the maintenance of infrastructure, platforms and software on ...

4.4 Trends

In recent years, the SaaS platform has been affected by the integration of artificial intelligence. Although this is a trend, many companies are not enthusiastic about it because of the potential risks associated with it. In reality, trends such as machine learning and natural language processing offer tremendous opportunities for SaaS. ...

5.1 Regulation

A cloud service provider that serves (***) the Italian public sector must meet the requirements of the ACN Cloud Italy Strategy.

There are three classifications of data and services within the Cloud Italy Strategy:

Ordinary (***) Critical (***) Strategic (***)

Although Strategic is the highest classification-which therefore requires the most certification-the ACN anticipates that most ...

6.1 Segmentation

The SaaS market can be divided into:

• IBM
• Microsoft
• Oracle
• Accenture S.p.a
• IBM Italia S.p.a
• Ingegneria informatica S.p.a
• Coreview S.r.l
• Commerce Layer S.r.l
• Bizaway S.r.l