Content of the study:
The software as a service market - Italy

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1.1 Definition and scope of study

A SaaS, or "software as a service," is a novel way of distributing software. A SaaS differs from traditional software in two ways: its ability to be used remotely and its cost. Traditional software is purchased as a tangible product, with the user gaining final ownership at the time of purchase. A SaaS, on the other hand, is used remotely and has variable pricing. A SaaS is described as an "application that is owned, offered, and managed by one or more vendors," according to Gartner. This application is built on a set of codes and definitions for data that is utilized on a "one-to-many" basis, with income related to frequency of usage or generated on a subscription basis, according to the vendor. Salesforce or SAP are two well-known examples of business software. As a result, SaaS is not a physical software, but rather a virtual software that is delivered as a service via cloud.

The global software as a service (SaaS) industry is predicted to increase at a compound annual growth rate (CAGR) of 20.8% from $225.6 billion in 2020 to $272.49 billion in 2021. At a CAGR of 12.5%, the market is estimated to reach $436.9 billion in 2025. 

The SaaS market is recently exploded in Italy, particularly in response to the needs imposed by the COVID-19 pandemic. From collaboration and document management services to B2C/e-commerce websites, the industry rose by 46% in 2019. Leading this dynamic is the growth of all categories that have allowed enterprises to remain functioning in the emergency phase. In the SME sector, companies have adopted SaaS, and more broadly Cloud Computing services, into daily working routines in the 2020s; the share percentage of companies using these services stood at 42% in 2020, up from 30% in 2019. These services constituted an efficient solution to forced remote working by speeding up the digitization of collaborative processes and flows, which was largely driven by the consequences of the epidemic. The market is largely open to new competitors and there is a high share to cover.

Today, one of the most important aspects of improving the user experience is to simplify operations. SaaS solutions can evolve based on user feedback and daily use, eliminating the need for time-consuming upgrades or external reinstallations. Companies who continue to employ traditional software will eventually find themselves at a significant disadvantage versus those that take advantage of SaaS competitive benefits.






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Reviews (1)

The robotics market - France

Publicado en 01/08/2022 by Clement Girard

It covers the market and cites very interesting sources The study is well up to date with the information that can be found It is a precious time saver