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MARKET OVERVIEW

1.1 Definition and scope of study

A ready-made sauce is a finished product (mixture of different ingredients) that can be purchased in grocery stores and supermarkets, where the contents of the jar are heated and then mixed directly with other foods such as pasta or rice.

The ready-made sauces market can be segmented into:

·      Tomato-based sauces;

·      Pesto;

·      Other sauces (micro-category). 

This market can also be segmented into hot sauces and cold sauces (mayonnaise, salad dressings, etc.) and is a sub-segment of the condiments market.  

The global market for ready-made sauces is certainly growing for several reasons, one of which is the lack of material time to cook that forces consumers to opt for ready-made products.  

The sauce market is expected to grow 5.1% from 2019 to 2024 to reach a total value of USD 80 billion by the end of 2024. 

In Italy, the hot sauce market is largely stable and is worth around 45,000 tonnes per year in retail.

The market value has slightly increased over the years due to the introduction of new products. 

In recent years, the penetration of ready-made sauces within Italian households has stood at 55% and it can be noted that 57% of the volumes are purchased in northern Italy. 

The criteria that lead consumers to buy one sauce rather than another are trust in the brand and the diversification of recipes, the more sophisticated the recipes the less the consumer will be driven to impulse buying and the easier it will be to make him a regular customer. 

The preferred places for consumers to buy these products are hypermarkets. 

As far as cold sauces are concerned, we notice a positive purchasing trend mainly due to the introduction of e-commerce channels that have become increasingly popular in the post-Covid period. The main trends that have been highlighted by the most important players in the market are the constant search for quality on the part of consumers, attention to the raw materials (possibly Italian) used and to authentic flavours, and innovation. Innovation is considered a key factor because it is only by innovating that the producer is able to grasp the different trends and evolving food tastes of consumers.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)