French market
The market for local products in France
Produits du terroir refers to food products considered to be an integral part of French gastronomy, with a traditional, local component. The "produits du terroir" market is characterized by a diversity of products (dairy products, meats, fruit and vegetables, etc.) and a large number of players with high competitive intensity (private labels, agri-food giants, local producers, innovative SMEs, etc.).
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Produits du terroir refers to food products considered to be an integral part of French gastronomy, with a traditional, local component. The "produits du terroir" market is characterized by a diversity of products (dairy products, meats, fruit and vegetables, etc.) and a large number of players with high competitive intensity (private labels, agri-food giants, local producers, innovative SMEs, etc.).
The precise definition of "produits du terroir" can be complex, but for the purposes of this study, we'll be focusing primarily on labelled products, in particular those benefiting from quality and origin identification signs (SIQO). These labels are closely linked to characteristics generally associated with terroir, such as origin, quality, traditional recipes or local know-how.France boasts over 1,000 products bearing these SIQO labels, generating total sales of 41.53 billion euros, of which 25.5 billion euros come from sales of wines and eaux-de-vie.
The market can count on the interest of the French in this type of product, with 99% of the country's inhabitants declaring that they consume local products. This buoyant market is overshadowing organic products, which have seen a decline in demand in recent years.
The market varies from region to region, with some départements producing a lot of local produce, and others little or none at all. What's more, the market is based on several major sectors: meat, dairy products, wines, spirits, etc.
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