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- Number of pages : 30 pages
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- Last update : 16/11/2021
Summary and extracts
1 Panorama del mercado
1.1 Definición y presentación
La barbacoa es un dispositivo de cocción al aire libre que consiste en una parrilla o asador, en el que tradicionalmente se utiliza carbón vegetal, y que se destina principalmente a asar carnes como salchichas, brochetas, costillas de ternera o cerdo, etc.
Sin embargo, las barbacoas de carbón tienen fama de ser tóxicas debido a la combustión de las grasas animales en contacto con las llamas del carbón, que genera unos carcinógenos llamados benzopirenos.
El mercado mundial de las barbacoas también está creciendo fuertemente, con una previsión de CAGR del 12,26% hasta 2023, incluyendo el segmento eléctrico, que probablemente ocupará cada vez más el mercado.
En Francia hay unos 11 millones de barbacoas y planchas que se utilizan cada verano para asar, asar o ahumar alimentos. De hecho, cada año se venden un millón de barbacoas nuevas y esta cifra no deja de aumentar en los últimos tiempos.
Desde 2004, la facturación del sector casi se ha cuadruplicado, gracias al aumento del volumen vendido, pero sobre todo al incremento del precio medio de la barbacoa, debido a la aparición de un segmento premium.
La gama se divide en barbacoas de carbón, de gas y eléctricas. Las planchas pueden ser de gas o eléctricas. Aunque el gas representa menos del 20% de las ventas, es responsable de más del 50% de la facturación del sector, gracias a un precio medio que es más de tres veces superior al del carbón vegetal y el eléctrico. Los fabricantes también venden barbacoas para uso profesional o semiprofesional, que pueden costar varios miles de euros.
El éxito actual del gas refleja el deseo de los clientes de variar el uso de la barbacoa, tanto en lo que respecta a los alimentos (menos carne, más verduras) como a las recetas (uso de una tapa, una bandeja para asar o una piedra para pizza). Los fabricantes aprovechan esta tendencia para comercializar accesorios complementarios que también permiten desestacionalizar la actividad.
List of charts
- Sales of barbecues
- Growth in sales of charcoal and gas barbecues and planchas
- Breakdown of sales by product
- Sales volume by product
- Answers to the question "How many barbecues do you do a year?"
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Latest news
Wood heating: Finoptim invests in its production site - 01/11/2023
- Finoptim was founded in 2013 by Baptiste Ploquin and David Lépiney.
- The company's sales have tripled in two years to €3.3 million.
- The company plans to grow from 24 to over 60 employees in the next five years.
- The company plans to increase its dealer network from 80 to 120 by the end of 2024.
- The company's projected sales are 10 to 15 million euros over the next five years.
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
- Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
- Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Leroy Merlin bets on the energy renovation market - 10/07/2023
- The energy renovation market was estimated to be worth 30 billion euros in 2019, half of it for private individuals.
- Leroy Merlin aims to become a leader in this market.
- Energy renovation accounts for only 4% of Leroy Merlin's sales, but it is the fastest-growing sector.
- 70,000 renovation projects were carried out last year, and 90,000 will be completed this year.
- The average customer shopping basket is €40,000.
- In two out of three cases, Leroy Merlin acts as project manager.
- Leroy Merlin already has 1,200 partner craftsmen.
SEB becomes the European champion of plancha cooking with Forge Adour - 04/07/2023
Groupe SEB has become the European leader in enamelled cast-iron plancha grills by acquiring Forge Adour.
Forge Adour was founded in 1978 and recorded sales of 25 million euros last year, around 85% of which were generated in France.
Forge Adour opened six stores.
SEB acquired Krampouz in 2019, a manufacturer of high-end stainless steel crepe makers, barbecues and planchas, which accounts for around a quarter of its business.
SEB Group sales were around €8 billion last year.
Barbecue, plancha or pizza oven: the French embrace outdoor cooking | Les Français et la cuisine d'extérieur - 30/05/2023
- Over 60% of French people own a barbecue or plancha.
- Sales of electric appliances are growing fast.
- The Weber brand has just launched Lumin, a compact, versatile model.
- Montvel, a French start-up, markets top-of-the-range granulated barbecues.
- Maison Le Marquier has seen its sales rise from 7 million euros in 2017 to 17 million in 2022, with 30% of sales coming from exports
- Over 900,000 barbecues and planchas are sold every year in France
- Cuisinella launched its first outdoor offer at the beginning of the year.
Leroy Merlin dominates a buoyant DIY market | Leroy Merlin is the DIY market leader. - 04/02/2023
- Leroy Merlin: 37.4% market share in France and €10.8 billion in sales
- French market size €34 billion
- Market share of different players in France :
- Adeo: Leroy Lerlin 37.4%, Weldom 4.2%, Bricoman 3%
- Kingfisher: Castorama 13.3%, Brico Dépot 12.8
- Bricomarché Baktor, BRICO Cash 14.1
- Mr Bricolage, Briconautes 8.5
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