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1 Market summary
1.1 Definition
Originally from the United States, the term "fast food" is now widely used to refer to all kinds of restaurants that offer low-cost food and beverages, prepared and served quickly and for immediate consumption on site, to take away or in delivery
The global fast food market is growing and should remain so for years to come. The american market is by far the most important, and the m european archeology still seems to be promising with several growth drivers. However, the health concerns on the quality of food in fast food restaurants is a real barrier to the market. It is the segments identified as healthier that seem to benefit from this situation
The the Portuguese market is relatively dynamic . The consumption habits observed show an appetite for the casual, outdoor and above all inexpensive catering . The figures for attendance and orders for delivery are in line with the European average
As in neighbouring countries, the Portuguese market is dominated by a few very powerful international actors and leaves little room for independent local actors. Nevertheless, competition is fierce and the existing players are always looking to improve the consumer experience in terms of catering quality and service, while maintaining attractive prices
The players in the fast food market can also rely on the success of fast delivery services that stimulate the Portuguese market a little more
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the fast food market | Portugal
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