The small domestic appliance market - Germany
Une analyse avec les informations essentielles pour une vision claire, complète et chiffrée de ce marché.
SectorAI — Interrogez toutes les données de marché exclusives de Businesscoot
Posez des questions sur n’importe quel marché en France et obtenez instantanément des réponses chiffrées et sourcées.
Contrairement aux IA généralistes, SectorAI s’appuie sur des données privées et vérifiées.
Présentation de l'étude
Household appliances refers to all electrical appliances intended for household and domestic use. The household appliance market is divided into two sub-segments: large appliances (washing machines, dishwashers, refrigerators, etc.) and small appliances. The latter refers to small household appliances. In this study, we will therefore focus on the following sub-segments :
Floor care appliances: Vacuum cleaners and steam cleaners. Laundry care appliances: ironing. Apparatus for preparing and cooking food: food processors and deep fryers. Breakfast appliances: kettle, coffee machine, toaster and juice appliances. Hygiene, beauty and wellness appliances: shaving, hair removal and styling appliances.
Lire la suiteAfficher moins
The demand for small household appliances is strong worldwide, which should result in a market growth of 8.45% per year until 2024. Similarly, in Germany the market is dynamic as it has experienced a significant increase of 5% per year between 2008 and 2020. 2020 has been particularly good following an increase in demand for home comfort due to the Covid-19 pandemic. The market should continue to develop around the demand for connected appliances enabling users to manage their devices remotely and reduce energy consumption. The main players in the German market are Samsung , Siemens , Bosch and P&G.
Points clés à retenir
- La croissance et les enjeux du secteur
- Étude de la demande
- Structure et organisation du marché
- Analyse de l'offre et des prix
- Segmentation des acteurs
- Les dernières tendances et innovations
Notre méthodologie
Notre méthode combine expertise humaine et large corpus de sources, dont des données exclusives et privées, pour une compréhension optimale du secteur
Large socle de sources
- • Bases de données françaises, internationales et privées
- • Presse spécialisée payante et instituts de sondage
- • Rapports de branche, bilans d'entreprises…
Données exclusives
- • Base de données sectorielle Indexpresse
- • Base Marques Préférées des Français
- • Interviews d'experts et indicateurs propres
Expertise humaine
- • Chargés d'études expérimentés
- • Savoir-faire développé par plus de 1500 études
- • Analyse approfondie et rigoureuse
Rapports visuels et exploitables
- • Études graphiques et structure synthétique
- • Données téléchargeables
- • Lien vers l'origine des sources
Sommaire
1. Market overview
- 1.1 Definition: the small electrical appliance market
- 1.2 A growing global market
- 1.3 Germany, a sizeable market that imports the majority of its products
- 1.4 Foreign trade in small electrical household appliances
- 1.5 Market growth following the Covid-19 pandemic
2. Demand Analysis
- 2.1 Households rather well equipped with household appliances
- 2.2 Favourite brands of the Germans
- 2.3 The small connected appliance: the future of the market?
3. Market structure
- 3.1 A concentration of appliance manufacturing
- 3.2 A national production that survives due to the major players
- 3.3 A distribution around 3 traditional networks, disrupted by the advent of e-commerce
4. Analysis of the offer
- 4.1 Small household appliances in Germany: general approach
- 4.2 Prices of the different components of small household appliances in Germany
5. Regulation
- 5.1 A market that depends on European regulations
The small domestic appliance market - Germany
Études similaires
Ce que disent nos clients
Questions fréquentes
Vous pouvez nous contacter pour toute demande (Catalogue des études disponibles, abonnement, information sur une étude, étude sur mesure, ...)