The condom market - France

The global condom market, from 2020 and beyond, is growing robustly, with a forecast compound annual growth rate (CAGR) of 8.5% from 2017 to 2023. Asian countries, particularly China, are driving demand with a forecast CAGR of 12% from 2016 to 2024, enabling the Chinese market to increase significantly in value from $1.8 billion in 2015 to $5 billion. Market dynamism shows regional variations, with developing countries experiencing accelerated growth due to government initiatives and the need to combat STIs. By contrast, mature markets such as Europe and North America are focusing on advertising and product innovation.

The French condom market, in particular, is mature and concentrated, with three major players dominating the scene. France represents 0.5% to 3.4% of the global market, with an estimated domestic market size of between 43 and 273 million euros in 2019. Trends in France indicate a move towards sustainability in product offerings, with the emergence of vegan, gluten-free and eco-friendly condoms. Condom sales are mainly in pharmacies and super/hypermarkets, with a significant 5.5% of annual sales coming from government-distributed condoms. Despite this growth, the female condom remains unpopular, due to its cost and complexity.

Internationally, condoms must meet ISO standards, and production is centered in Asia, particularly in countries such as Thailand and Malaysia. The market is also undergoing a shift towards condoms that enhance the sexual experience, with increased sales in the thinner and latex-free condom segments.

Condom market trends and dynamics in France

In the field of contraception and sexual health, condoms have consolidated their position not only as a means of preventing pregnancy, but also as an essential barrier against sexually transmitted infections and HIV. While there are male and female condoms, the former, made from latex derived from the sap of the rubber tree or synthetic polyurethane, dominate the market. The global condom market is booming, and France is no exception, albeit with some nuances. The French market is mature and highly concentrated around a few major players, but it is showing signs of a stable trajectory of growth and innovation.

Indeed, the trend seems to be towards enhancing the sexual experience with ribbed, stippled and microbeaded patterns, as well as heated effects and ultra-fine variants promising a natural sensation. This innovative fervor is reinforced by the demand from environmentally conscious people who opt for biodegradable or fair-trade products. The average French consumer can expect to spend between 0.38 and 2.43 euros per condom, with an average price of around 1.41 euros. This could translate into a domestic market of around 43 to 273 million euros, representing a share of the global market estimated at around 6 to 40 billion euros. given that 87% of the French population knows what a condom is, market penetration potential remains high.

Consumer behavior studies suggest that the majority (over 80%) of French people have already used condoms, and that a significant proportion use them systematically. The reason for not using a condom seems to be strongly linked to being in a committed relationship. A significant proportion of young people aged 15-29 account for the majority of condom users, although they also account for a high number of gonococcal and chlamydial infections, indicating a lack of effective use or consistent behavior. Geographically, the number of condoms sold is concentrated around urban centers, particularly in the Île-de-France region, corroborating the correlation between population density, urbanization and the use of sexual health products. Young people and students also make a significant contribution to sales figures.

In terms of supply, France's dependence on imports is clear, with imports far exceeding exports. Key players around the world, particularly Asian countries such as Thailand, Indonesia and Malaysia, are at the forefront of condom production due to their advantage in raw materials. As a result, France benefits from a diversified flow of imports, with Belgium being one of the main players in the condom market

Industry giants and niche competitors at a glance

The condom market is a dynamic field where global giants coexist with niche specialists, each carving out its own segment in a diversified industrial landscape. Players range from the big names synonymous with protection and intimacy to newcomers capitalizing on emerging consumer trends.

• Reckitt Benckiser (Durex): Reckitt Benckiser is a household name in the sexual wellness market, with the iconic Durex brand. Durex is more than just a label; it represents a heritage of trust and quality in the condom industry. With an extensive product range from ultra-thin to extra-safe, Durex caters to a wide range of consumer preferences, remaining at the forefront of the market through continuous innovation and aggressive marketing strategies.
• Juva Santé (Manix and Intimy): A major player in its own right, Juva Santé has established a strong presence in the French market with brands such as Manix and Intimy. These brands have carved out substantial market shares by winning over consumers with the quality and variety of their products, which focus on improving sensations and comfort.
• Laboratoires Sugant France (Skyn): Specializing in latex-free condoms, Laboratoires Sugant's Skyn brand has attracted the attention of consumers looking for a more natural feel with their barrier contraceptives. It has enjoyed impressive growth, particularly appealing to those allergic to latex or wanting a different intimate experience.
• Le Roi de La Capote: As a specialist distributor, Le Roi de La Capote demonstrates the demand for a niche approach to condom retailing. Its focus on the customer experience and the diversity of its product range appeal to those looking for something more than what the mainstream offers, from unique flavors and textures to special sizes.
• Leclerc, Auchan, Carrefour: These retail giants represent the accessibility of condoms as a mainstream health product. By stocking different brands, including market leaders, they ensure that consumers have easy access to condoms during their daily shopping, which also helps to destigmatize the product.

Together, these companies represent the dynamism and multi-faceted nature of the condom market. From industry behemoths to ambitious start-ups, each plays a role in shaping consumer choices and sexual health trends. Whether it's to enhance sensations, address health concerns or promote responsible consumption, the main players in the condom market are as follows

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 15/06/2022

Sommaire et extraits

Liste des graphiques

• Taille du marché des préservatifs
• Avez-vous utilisé un préservatif avec votre partenaire sexuel au cours des 12 derniers mois ?
• Moyens de contraception utilisés par les femmes
• Intérêt porté au terme "préservatif" sur Google
• Pour quelles raisons n'avez-vous pas systématiquement utilisé un préservatif lors de vos rapports sexuels ?
• Diriez-vous du préservatif masculin qu'il est efficace ?
• Répartition des ventes de préservatifs en pharmacie et du bien être sexuel en GMS
• Part du marché sur le segment du bien être sexuel
• Balance commerciale des préservatifs
• Les principaux pays exportateurs de préservatifs
• Fréquence des rapports sexuels avant et pendant le confinement