The battery market - France

The global battery market experienced significant growth post-2020, with production in France increasing by 25% between 2020 and 2022. Sales followed suit, rising sharply by 17% in 2021, resulting in a sales volume of 1.51 billion euros in 2021 for the French battery and accumulator market.

Demand for different types of batteries continues to vary, with alkaline batteries dominating sales, accounting for 70.2% of the market in 2022. The French market also witnessed volatility in the number of establishments manufacturing batteries and accumulators, which saw an increase to 62 by 2022, while the sector's workforce rose by 24.6% to 5,157 employees over a decade. Exports of French batteries and accumulators steadily increased to 1,415.5 million euros by 2022, with Germany being the top export partner. However, imports also surged, reaching 3,335.5 million euros in 2022, resulting in a trade balance deficit with a coverage rate of 0.42.

Overall, the battery market is expanding, with a noticeable trend towards an increase in recycling efforts and a growing number of players in the manufacturing sector.

Dynamic Trends in the French Battery Market 

The French battery market is a complex and multifaceted industry, reflecting the diverse needs of consumers and the technological advances driving demand. With the growth of the global battery market projected at an annual rate of between 7% and 9%, it's no surprise that the French market mirrors this positive trajectory. 

It's evident that larger living spaces accommodate more devices and therefore necessitate a greater number of batteries. As consumer consciousness around environmental sustainability grows, the subject of battery recycling becomes increasingly pertinent. A rising volume of used batteries collected for recycling reflects this trend, with an increase of around 1,000 tonnes, totaling over 10,000 tonnes in 2021.

The market landscape isn't just about the types of batteries sold but also about the popularity of brands amongst consumers. Duracell emerges as a firm favorite among the French, with approximately 70% of respondents expressing a preference for the brand. Energizer and Varta also hold significant portions of the market, but with lesser degrees of brand recognition and favorability. In terms of consumer profiles on battery recycling, there's a clear segmentation, with the "committed assiduous" leading as the most prominent group, making up around 35% to 45% of the respondents. They are followed by the “conscientious,” which comprises about 20% to 30% of the consumers. These figures bode well for the sector's sustainability initiatives, with a substantial portion of the consumer base inclined towards recycling.

In summary, the French battery market is characterized by a strong demand for alkaline batteries alongside a growing interest in rechargeable options, indicative of a consumer base that is not only significant in size but also diverse.

Key Players Shaping the Battery Market Landscape

In the dynamic and growing battery market, several companies stand out for their significant presence and influence. Below is an overview of the main players that are leading the charge in battery production and distribution, as described in the earlier sections.

• Energizer: The Market Dynamo Energizer holds a robust position in the battery sector, particularly within the alkaline battery market, where it commanded a notable 32.7% market share in the first half of 2023. Energizer's reputation is well-established among consumers, making it a household name for reliable energy sources in a plethora of devices. The brand's substantial share demonstrates its pervasive presence across a variety of market segments, including specialty batteries.
  
  
• Duracell: The Trusted Powerhouse Duracell, another major player, is synonymous with longevity and trust in the eyes of consumers. With a significant hold on the market, this brand has earned a 29.7% market share as of 2023. Duracell's batteries are recognized for their high quality and enduring performance, reinforcing its position as a favorite amongst a broad demographic. The company's commitment to innovation and consumer trust has cemented it as a sterling standard in the battery industry.
  
  
• Private Labels: The Economical Alternatives Standard private labels have carved out a substantial slice of the market with a 28.9% share, demonstrating that value-driven alternatives have a strong appeal to consumers. These private labels often provide budget-friendly options without significantly compromising on quality, making them accessible to a wide range of users who are cost-conscious but still demand reliable battery solutions.
  
  
• Varta: The Silent Contender Varta, while not as widely known as some of its competitors, maintains a persistent presence in the market. Although this brand is known to fewer consumers, it remains a significant choice for a segment of the market that values the blend of quality and cost-effectiveness that Varta offers. Its commitment to meeting consumer demand for dependable batteries keeps it relevant in the competitive landscape.
  
  
• Corepile and Screlec: The Environmental Stewards Corepile and Screlec are eco-organizations that take the helm in battery collection and recycling initiatives.

These groups have seen growth in membership, signaling a heightened awareness of environmental concerns among companies in the battery arena. They act as essential players in promoting sustainable practices within the battery market, championing the cause of environmental responsibility. 

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 27/10/2023

Sommaire et extraits

Liste des graphiques

• Evolution de la production de piles et batteries
• Indice de chiffre d'affaires des fabricants de piles et batteries
• Estimation de l'évolution du chiffre d'affaires du marché de la pile
• Quantités de piles mises en vente par nature
• Répartition du chiffre d'affaires des piles
• Poids en volume des différentes catégories de piles
• Répartition des piles et batteries dans un foyer en maison
• Répartition des piles et batteries dans un foyer en appartement
• Nombre de piles moyen selon le logement
• Indice des prix des piles et accumulateurs électriques
• Evolution du nombre d'adhérents à Corepile
• Répartition des contributions des adhérents à Corepile
• Répartition des adhérents à Corepile par secteur
• Répartition des points de collecte par grand réseau
• Parts de marché en valeur des marques de piles
• Parts de marché en volume des marques de piles
• Nombre d'établissements de la fabrication de piles et d'accumulateurs
• Effectifs salariés du secteur de la fabrication de piles et d'accumulateurs
• Evolution du volume collecté par Corepile
• Exportations de piles et d'accumulateurs
• Importations de piles et d'accumulateurs
• Principaux fournisseurs de piles et d'accumulateurs
• Principaux pays receveurs de piles et d'accumulateurs
• "Parmi ces marques de piles, quelles sont celles que vous aimez ?"
• "Comment qualifierez vous ces marques de piles ?"
• Part des répondants ayant déclaré apprécier ces marques de piles selon l'âge
• Répartition des sociotypes vis-à-vis du recyclage des piles et des batteries