The pet grooming market - Italy

The pet grooming market has seen substantial growth, with the global sector valued at $68.31 billion in 2022 and expected to expand to $117.1 billion by 2030, at a CAGR of 6.98%. The market encompasses a variety of services such as bathing, haircut, coat brushing, ear cleaning, nail trimming, teeth cleaning, and eye cleaning, aiming to maintain the health and welfare of pets. The trend toward pet humanization has been integral in market growth, with owners increasingly viewing their pets as family members and investing in their care. This shift has led to a rise in demand for grooming services, specialized treatments, and products that cater to pet wellbeing. Italy reflects this global trend, with pet care becoming a significant market segment, demonstrated by the €2,759 million turnover in the Pet Food market and 11.7% growth in the hygiene segment in 2022. The geographical distribution within Italy shows higher spending and facility distribution in the North compared to the South, aligning with the distribution of pet ownership across regions. The market has also adapted to include new trends like ozone therapy for animal skin and coat care.

Pet Grooming Market in Italy: A Growing Need for Pet Care and Well-being

The Italian pet grooming market is experiencing an upward trajectory in demand due to the rising number of pet owners and the increasing recognition of pets as integral family members. The region is home to approximately 65 million pets, including around 9 million dogs and 10 million cats, with households spending significantly on pet care. This care spans from proper nutrition to grooming, which saw household expenditures approximate €102.4 million in 2022 alone. Italians' propensity to own pets has surged, especially in the aftermath of the pandemic, as people sought companionship from animals. Approximately 35 to 40 percent of Italian households have pets, with the trend of caring for multiple pets nearly doubling from about 10 percent in 2015 to above 15 percent in 2022. Dogs and cats are at the forefront of Italian preferences, accounting for approximately 42 percent and 34.4 percent, respectively. As owners become increasingly aware of their pets' needs, there's a notable rise in spending on pet care products, showing a more than 25 percent increase over recent years. The geographical landscape shows a higher concentration of pet-related spending in the northern regions, where monthly household expenditure on pet items surpasses €15. The North also leads in veterinary and other services.

However, pet ownership is most prevalent in Central Italy, followed closely by the Northwest and the Islands. New trends are emerging, with ozone therapy being one such trend, highlighting a surge in interest for advanced pet care techniques. Additionally, pet humanization is gaining traction; pets participate in family activities more than ever, with owners becoming particularly attentive to their nutrition and well-being. The grooming market has evolved to include an array of professional facilities and self-service arrangements, mostly concentrated in northern Italy. As demand for pet grooming grows, the market dynamics reflect a need for skilled services, high-quality products, and effective marketing strategies. This demand has resulted in the emergence of a structured market offering from basic grooming services to advanced health and hygiene treatments. Grooming prices are tailored to different breeds and services, with basic amenities like baths for short-haired dogs starting at about €18 and specialized services like bathing and stripping fetching upwards of €60. The market is also shaped by regulations and a developing legislative framework that emphasizes animal safety, hygiene, and welfare. Ethical standards are increasingly important, with grooming professionals adhering to codes of conduct to maintain quality and competitiveness. As the market matures, new laws are being.5.

Main Players in the Italian Pet Grooming Market Landscape

The Italian pet grooming market is a vibrant and growing segment within the overall pet care industry. A variety of players populate this sector, ranging from professional grooming services to manufacturers of grooming products and self-service grooming stations. Each player contributes significantly to the overall dynamics of the market by catering to the diverse needs of pet owners and their beloved animals.

Professional Grooming Services Professional groomers represent a critical category within the pet grooming market. These service providers are trained professionals who offer comprehensive grooming services such as bathing, hair cutting, nail clipping, and ear cleaning. They are well-versed in grooming techniques specific to different breeds and equipped with the knowledge to handle pet-specific skincare concerns. One key aspect of professional grooming services is their emphasis on the physical and emotional comfort of the pets they handle. They operate with a keen understanding of pet behavior, which allows them to provide a stress-free grooming experience. Professional groomers are typically found in pet salons and veterinary clinics, and they may also offer mobile grooming services for added convenience to pet owners.

Self-Service Grooming Facilities Self-service grooming is a relatively newer concept that has been embraced by pet owners who prefer a hands-on approach to grooming their pets. These facilities provide a space and the necessary equipment for owners to groom their pets at their own pace. While self-service grooming centers may not have professional groomers on hand, they do offer support materials and guidance for owners to carry out basic grooming tasks effectively. Grooming Product Manufacturers The grooming product manufacturers have an indispensable role in the market, providing the tools and supplies necessary for both professional groomers and pet owners. These companies specialize in developing and selling products that cater to the different grooming needs, such as specialty shampoos, conditioners, grooming tools (combs, brushes, clippers), and accessories (bows, bandanas). They often adopt innovation in product development to ensure safety, efficacy, and environmental sustainability.

Manufacturers contribute significantly to the evolving trend of pet humanization, which has led to an increased demand for premium and specialized grooming products. These companies may distribute their products through pet stores, online platforms, or directly to grooming salons.Trendsetters and Innovators Beyond the standard grooming offerings, some market players are distinguished by their adoption and promotion of novel grooming practices such as ozone therapy. Ozone therapy has gained popularity for its health and well-being benefits for pets, offering treatments that enhance skin and coat condition. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 01/12/2023

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