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MARKET OVERVIEW

1.1 Definition and scope of the study

Wine is an alcoholic beverage obtained after the fermentation of the grape: the best known and most consumed types of wine in Portugal are red wine, white wine, rosé and Porto. Another segmentation of wine can be made according to its origin, its denomination, but also according to its grape variety. This study focuses in particular on organic wines, which are distinguished by the viticulture and vinification processes used in their production. No artificial treatments or insecticides are allowed and a reduction in quantities at the time of vinification is preferable. Acidification and the addition of tannins and sulphur are permitted, but in smaller proportions. For example, the standards in force in Europe stipulate the use of 160 mg/litre of sulphur for a conventional wine, compared to 100 mg/litre for an organic wine, 70 mg/litre for a biodynamic wine (Demeter) and 30mg/litre for a natural wine (Natural Wine Association).

The world consumption of wine reaches 32 billion bottles per year, dominated by the consumption of the United States and France, with a consumption of 4.7 billion and 3.7 billion bottles per year respectively. World wine consumption has increased in recent years to reach nearly 300 million hectolitres in 2019. For the wine giants, the challenge remains to establish themselves in emerging markets. China, for example, is expected to account for more than two-thirds of global growth in this market by 2020.

The global market continues to be dominated by multinationals. Recently, however, thousands of independent wineries have managed to establish themselves in niche markets and are often very prestigious. In the meantime, the wine sector has been facing a strong concentration in recent years with the completion of numerous mergers and acquisitions.

The Portuguese market is expected to reach a CAGR of 2% and to reach a volume of 538 million litres in 2023. New domestic producers are emerging every year, contributing to the high fragmentation of sales and increasing pressure on prices in the country. According to the International Organisation of Vine and Wine, the country was the absolute leader in per capita consumption, with a volume of 62.1 litres per person per year. Portugal already has more than 2,720 hectares of vineyards that specialise in organic production, of which approximately 40% are located in the Trás-os-Montes region in the extreme north-east of the country.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)