Summary

The global wine market is characterized by a steady demand, with a particular focus on organic wines which offer a small but growing segment. As of 2020, China is poised to drive significant growth in the wine industry, potentially accounting for over two-thirds of the global market expansion. Despite a slight increase in the consumption of wine to 300 million hectolitres in 2019, the organic wine market remains a niche, with a forecast of 1 billion bottles to be consumed globally by 2022. Large wine producer conglomerates dominate the market, but independent wineries have been successful in carving out their presence through unique flavor profiles and niche market appeal. Mergers and acquisitions are leading to increased market concentration. In the United States, even though organic wine represented only 2% of the wine market in 2016, there is considerable growth potential, with a consumer base skewing towards high-income, Millennial women. The US market itself is heavily comprised of small, local producers with 30% of organic wine consumed in restaurants in 2019, indicating a trend towards localized and experiential consumption..Organic Wine Market Trends and Potential in the United States The market for organic wine in the United States showcases significant growth and untapped potential. With a steady increase in world wine consumption, reaching nearly between 295 and 305 million hectolitres in 2019, organic wine continues to carve out its niche with a predicted global consumption reaching up to 1 billion bottles. Although currently representing a modest 2% of the total wine market in the United States, there is substantial room for expansion, as trends indicate double-digit growth in previous years. One of the main trends is the demographic profile of the organic wine consumer. Predominantly, the American organic wine consumer falls into a category characterized by being predominantly female, belonging to the Millennial generation, and possessing a high-income status. This indicates a selective yet influential segment of consumers that could be key to the future growth and marketing strategies in the organic wine sector. Furthermore, the distribution of organic wine is already widespread, with a substantial 30% being consumed in restaurants. This emphasizes the importance of the hospitality industry in the promotion and sales of organic wines. The preference for organic wines in such settings reflects a broader consumer trend towards healthier and more environmentally friendly products, which organic wines represent. The United States market itself is distinct, with a focus on small and local producers, suggesting that there is a preference for artisanal, bespoke, or locally-produced beverages. This offers opportunities for small scale wineries to make an impact in a market structure characterized by a more personalized approach to wine production and consumption. In conclusion, the organic wine market in the United States is positioned for growth, with specific consumer trends pointing to a promising future. Though currently constituting only a small fraction of the wider wine market, the industry's potential is underscored by the discerning preferences of its consumers and a structure that favors boutique producers..### Pioneers and Niche Heroes: The Key Players Shaping the Organic Wine Market Landscape As the world's appetite for organic wine increases, several pivotal players are making their mark within this evolving industry. Although the global market for wine is vast and diverse, the particular niche of organic wine is guided by a harmony of large conglomerates and small-scale artisanal producers, each bringing their unique offerings to the table. In the realm of sizable conglomerates, companies like Constellation Brands, Treasury Wine Estates, and E. & J. Gallo Winery are noteworthy. These giants have a strong presence in the conventional wine market, and they are gradually expanding their portfolios to include organic options to meet the growing demand for more natural and sustainable wines. Their expansive distribution networks enable them to reach consumers worldwide and play a critical role in raising awareness and accessibility for organic wines. On the flip side, the industry is witnessing a rise in independent wineries that have carved out their space in the market by emphasizing their commitment to organic viticulture and eco-friendly practices. These boutique wineries, often driven by family traditions and a passion for sustainable farming, offer unique and region-specific wines that capture the hearts of consumers looking for authenticity and a closer connection to the vineyard's terroir. The symbiosis between large-scale producers and small independents is further enriched by retailers and restaurant venues, which play their part in introducing patrons to organic wines. In the United States, the intersection of consumer and provider is particularly notable, with an emphasis on local and small-scale production. Many organic wines find their way into restaurants, which accounts for a significant portion of consumption, where diners are offered the opportunity to experience these wines paired with fine cuisine. Furthermore, e-commerce platforms and specialized organic wine shops have started to shape the market by catering to niche audiences, including the high-income millennial women who are reported to be the typical American consumer of organic wine. These digital avenues and boutique stores often highlight the stories behind the wines and winemakers, reinforcing the principles of organic viticulture and offering a curated selection to an audience that's willing to explore and appreciate the nuances of organically produced wines. The market dynamics of organic wine are a testament to the diverse strategies and positioning adopted by these key players. From the broad reach of conglomerates to the distinctive offerings of boutique wineries, each contributes to the global tapestry of organic wine, meeting consumer demands for quality, sustainability, and authenticity. Together, they form the backbone of an industry poised for continued growth and innovation, shaping the
Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 30/12/2021
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Wine is an alcoholic beverage obtained after the fermentation of grapes. The most known and consumed types of wines are red wine, white wine and rosé. Wine can be segmented based on origin, denomination, but also according to grape variety.

This study focuses in particular on organic wines, which are distinguished by the viticulture and the processes used in their production. No artificial treatments or insecticides are allowed and a reduction in quantities at the time of vinification is preferable. Acidification and the addition of tannins and sulphur are allowed, but in smaller proportions. For example, the standards in force in Europe stipulate the use of 160 mg/litre of sulphur for a conventional wine, compared to 100 mg/litre for an organic wine, 70 mg/litre for a biodynamic wine (Demeter) and 30mg/litre for a natural wine (Natural Wine Association).

The world consumption of wine reaches 32 billion bottles per year, dominated by the consumption of the United States and France, with a consumption of 4.7 billion and 3.7 billion bottles per year respectively. World wine consumption has increased in recent years to reach nearly 300 million hectolitres in 2019. In this context, organic wine remains relatively small; by 2022 the global consumption will be 1 billion bottles. [beveragedaily]

Moreover, for the wine giants, the challenge remains to establish themselves in emerging markets. China, for example, is expected to account for more than two-thirds of global growth in this market by 2020.

The global market continues to be dominated by large producer conglomerates. Recently, however, independent wineries have managed to establish themselves in niche markets, appealing to consumers through their distinctive flavor. Meanwhile, the wine sector is becoming more concentrated with the completion of numerous mergers and acquisitions.

In the United States, Divawine reports that the market was growing by double digits for the last years. However, in 2016 organic wine only represented 2% of the total wine market, which makes case for a huge potential upside going forward. Moreover, Forbes reports that the typical organic wine consumer in the United States is female, Millennial, and in the high-income class.

The US’s market structure is centered around small and local producers; in 2019, 30% of organic wines were consumed in restaurants.

List of charts

  • Marché mondial du vin bio (en valeur)
  • Marché mondial du vin bio (en volume)
  • Principaux pays consommateurs de vin bio
  • Superficie du vignoble américain
  • Marché du vin bio aux États-Unis (en valeur)
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

The Wine Group
Ponzi Vineyards
Coturri Winery
Long Meadow Ranch
King Estate Winery

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the organic wine market | United States

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) USA United States

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our American catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676